Use of the System of Use of the System of Intelectual Property by SMEs Intelectual Property by SMEs

in Brazil: methodological in Brazil: methodological aspects and some resultsaspects and some results

Sergio Medeiros Paulino de CarvalhoSergio Medeiros Paulino de CarvalhoDirector of Partnership and Technological InformationDirector of Partnership and Technological InformationINPI BrazilINPI Brazil

Meeting of Expert Group for Defining the Scope and Meeting of Expert Group for Defining the Scope and the Methodology for National Survey-Studies on the Methodology for National Survey-Studies on

Intellectual Property and SMEsIntellectual Property and SMEs

Geneva, September 17th, 2009

Previous InformationsPrevious Informations

Study cordinated by Dr. Salles Filho, Study cordinated by Dr. Salles Filho, Sergio (DPCT/Unicamp)Sergio (DPCT/Unicamp), published by , published by WIPOWIPO

Accomplished by the request of OMPIAccomplished by the request of OMPI

Report delivered in September 2005Report delivered in September 2005

Period of analysis: 2000-2005Period of analysis: 2000-2005

Structure of PresentationStructure of Presentation

Methodology: Methodology: main aspects main aspects origin of data presenting: INPI + IBGE origin of data presenting: INPI + IBGE (Statistic Brazilian Agency)(Statistic Brazilian Agency)

Direct interview with 11 dilligent members Direct interview with 11 dilligent members from SMEs technology basedfrom SMEs technology based

Use of IP by SMEs: exploring the dataUse of IP by SMEs: exploring the data

Conclusions and indications of politicsConclusions and indications of politics

Methodology: main aspectsMethodology: main aspects

Stablishment of different relations:Stablishment of different relations: Size X Type of protectionSize X Type of protection Size X Sectorial Analysis (CNAE)Size X Sectorial Analysis (CNAE) Sector Analysis (CNAE) X Type of protectionSector Analysis (CNAE) X Type of protection Sectorial Dynamism X Company StrategySectorial Dynamism X Company Strategy

Methodology: main aspectsMethodology: main aspects

Origin of data: INPI basisOrigin of data: INPI basis

Request of the data base: the requests of Request of the data base: the requests of patents and industrial designpatents and industrial design Name of companyName of company ““CNPJ” – company registration numberCNPJ” – company registration number Year of requestYear of request Protection typeProtection type ““CNAE” - national economic activity classificationCNAE” - national economic activity classification

Origin of data: INPI basisOrigin of data: INPI basis

INPI DATA BASE

9.7314.9074.8242.1022.722Subtotal

1.9379859523745782004

2.391126911225146082003

2.093105310404785622002

1.7878539343945402001

1.5237477763424342000

SubtotalUMIP

TotalIND. DESIGN.

PATENTSYEAR

Origin of data: IBGE basisOrigin of data: IBGE basis

Request of data base of the Central File of Enterprises Request of data base of the Central File of Enterprises (CEMPRE)(CEMPRE)

Informations about the Enterprises, including CNAE -Informations about the Enterprises, including CNAE -National Classification of Economic Activity National Classification of Economic Activity and number of and number of employeesemployees

Name of companyName of company Company Registration CNPJCompany Registration CNPJ CNAE - National Classification of Economic ActivityCNAE - National Classification of Economic Activity SizeSize

0-4 people ---------------0-4 people --------------- MICROMICRO

5-19 people ---------------5-19 people --------------- SMALLSMALL

20 -99 people --------------20 -99 people -------------- MEDIUMMEDIUM

100 or over ---------------100 or over --------------- LARGELARGE

ProblemsProblems

Upon such correlations, it had been verified some Upon such correlations, it had been verified some inconsistencies that had requested the exchanging of inconsistencies that had requested the exchanging of size of some corporations. size of some corporations.

As consequence from the use by the central corporation As consequence from the use by the central corporation files of IBGE (Cempre), the central units of such big files of IBGE (Cempre), the central units of such big companies based on the year of 2002, some of these companies based on the year of 2002, some of these notorious companies, with a high number of requests of notorious companies, with a high number of requests of IP had been classified as micro, small or medium IP had been classified as micro, small or medium companies. companies.

As such data would generate great distortion ( how would As such data would generate great distortion ( how would it make that an entire class of CNAE would become it make that an entire class of CNAE would become dominated by micro companies), it had been and dominated by micro companies), it had been and alteration based upon the criteria of number of alteration based upon the criteria of number of employees from the units of manufactures. employees from the units of manufactures.

Problems 2Problems 2

The cases had been the followings: The cases had been the followings: Reclassification from micro to big Reclassification from micro to big companiescompanies Grendene S/AGrendene S/A Bombril Cirio S/ABombril Cirio S/A MRV Indústria e Comércio S/AMRV Indústria e Comércio S/A Brasil Telecom Participações S/ABrasil Telecom Participações S/A Rhodia-Ster S/ARhodia-Ster S/A Weg S/AWeg S/A Philip Morris Brasil Indústria e Comércio LtdaPhilip Morris Brasil Indústria e Comércio Ltda Sszk Empreendimentos Participaçoes LtdaSszk Empreendimentos Participaçoes Ltda RCD Comércio e Indústria LtdaRCD Comércio e Indústria Ltda

Problems 3Problems 3

Reclassification from small to big Reclassification from small to big companiescompanies

Ediouro Publicações De Passatempos E Ediouro Publicações De Passatempos E Multimídia LtdaMultimídia Ltda

Lousano Indústria de Condutores Elétricos Lousano Indústria de Condutores Elétricos LtdaLtda

Direct Interviews: search for Direct Interviews: search for qualitative dataqualitative data

AlellyxAlellyx

Ampla ConsultoriaAmpla Consultoria

BiowareBioware

CI&TCI&T

EletroventoEletrovento

GriauleGriaule

Ícaro TechnologiesÍcaro Technologies

ScyllaScylla

TechmatTechmat

Vácuo FlexVácuo Flex

YbiosYbios

Exploring the acquainted dataExploring the acquainted data

Request for industrial property, according to type Request for industrial property, according to type of protection, by size (2000-2004)of protection, by size (2000-2004)

6.3333.3952.9381.1241.814LARGE

969510459243216MEDIUM

858407451236215SMALL

1.571595976499477Micro

SubtotalUMIPTotal

INDUSTRIAL DESIGN

PATENTSSIZE

Exploring the acquainted dataExploring the acquainted data

Number of Enterprises with requests of Number of Enterprises with requests of Intelectual Property, by size of company, (2000-Intelectual Property, by size of company, (2000-2004)2004)

800; 35%

289; 13%369; 16%

817; 36%

GRANDE MÉDIA PEQUENA MICRO

Exploring the acquainted dataExploring the acquainted dataNumber of Enterprises with requests of Patents of Invention, Utility Number of Enterprises with requests of Patents of Invention, Utility Models and both by type of enterprise, (2000-2004)Models and both by type of enterprise, (2000-2004)

Exploring the acquainted dataExploring the acquainted dataNumber of Enterprises with request of Patents, Industrial Design and both Number of Enterprises with request of Patents, Industrial Design and both by the size of enterprise, (2000-2004)by the size of enterprise, (2000-2004)

MICROS

PATENTES; 524; 64%

DI; 199; 24%

AMBOS; 94; 12%

PEQUENAS

PATENTES; 213; 57%

DI; 106; 29%

AMBOS; 50; 14%

MÉDIAS

PATENTES; 139; 49%

DI; 85; 29%

AMBOS; 65; 22%

GRANDES

PATENTES; 355; 44%

DI; 188; 24%

AMBOS; 257; 32%

Exploring the acquainted dataExploring the acquainted data

Sectorial profile of protection from SMEs (25% of requests – 7 Sectorial profile of protection from SMEs (25% of requests – 7 classes)classes)

178191Manufact. of articles made out of wood, except window frames

225188Manufact. of wood furniture predominantely

1082220Manufact. of other electric appliances

34210Manufact. of plastic shoes

137113Manufact. of stoves, refrigerators, washing machines and dryers to the domestic use

522929Manufact. of machinery and equip. for agriculture, chicken crops and to obtain animal products

2567028Manufacturing of several artfacts from plastic material

IDUMIPDESCRIPTION CLASS CNAE

Exploring the acquainted data: Exploring the acquainted data: Microcompanies Microcompanies

Sectorial Profile of requests of patents of Patents (25% of requests – 7 classes)Sectorial Profile of requests of patents of Patents (25% of requests – 7 classes)

25718Wholesale Commerce of equilment and office furniture, computer, and communication, including supplies

25619Manufact. of other equipments or electrical appliances.

251312Manufact. of machinery and equip. for agriculture, chicken crops and to obtain animal products

281810Publicity

351421Other activities from 3rd parties, mainly to the ones not previoulsy mentioned.

493514Manufacturing of artfacts derivated from plastic material

533221Wholesale Commerce and other products not previously mentioned

TOTALMUPI

PATENTSDESCRIPTION CLASS CNAE

Exploring the acquainted data: Exploring the acquainted data: MicrocompaniesMicrocompanies

Sectorial profile of industrial design (35% of requests – 7 classes) Sectorial profile of industrial design (35% of requests – 7 classes)

2,0212Manufact. of wood furniture predominantely

2,1813Publicity

2,8617Manufact. of wearing pieces, Execution of underwear (men/women), t-shirts, shirts, similarities

4,7128Manufact. of artfacts made out of leather

6,3938Other activities of 3rd parties mainly to the companies not previously mentioned

7,0642Manufacturing of artfacts different from plastic materials

9,2455Wholesale Commercer of other products not previoulsy especified

%N. REQUESTS

DESCRIPTION CLASS CNAE

Exploring the aquainted data: Exploring the aquainted data: Small CompaniesSmall Companies

Sectorail Profile of the requested patents (25% of requests – 7 classes)Sectorail Profile of the requested patents (25% of requests – 7 classes)

972Wholesale Commerce of machinery, supplies and equipments for industrial use, technical and professional, and other uses not previously mentioned

936Publicity

1046Manutenção e rep. máq. e equip. uso geral

1578Manufact. of machinery and equip. for agriculture, chicken crops and to obtain animal products

1688Manufact. of other electronic appliances

19154Manufact. of other products elaborated from metal

322012Manufacturing of artfacts different from plastic material

TOTALMUPI

PATENTESDESCRIPTION CLASS CNAE

Exploring the acquainted data: Exploring the acquainted data: Small CompaniesSmall Companies

Perfil setorial de pedidos de desenho industrial (40% dos pedidos – Perfil setorial de pedidos de desenho industrial (40% dos pedidos – 7 classes)7 classes)

3,6915 Fabricação prodt. div.

3,6915 Fabricação brinquedos e jogos recreativos

4,6719 Fabricação luminárias e equip. iluminação exc. p/ veíc.

4,9120 Fabricação móveis com predom. mad.

5,6523 Benef. outras fibras text. nat.

7,8632 Fabricação artef. div. mat. plástico

9,3438 Fabricação Art. cutelaria

%N.

PEDIDOSDESCRIÇÃO CLASSE CNAE

Exploring the acquainted data; Exploring the acquainted data; Medium CompaniesMedium Companies

Sectorail Profile of the requested patents (26% of requests – 7 Sectorail Profile of the requested patents (26% of requests – 7 classes)classes)

13103 Manufact. of stoves, refrigerators, washing machines and dryers to the domestic use

15141 Fabricação art. serralheria exceto esquadrias

16115 Fabricação móveis com predom. mad.

17152 Fabricação artef. div. mat. plástico

1899 Manufact. of machinery and equip. for agriculture, chicken crops and to obtain animal products

20812 Manufact. of other electrical appliances

241014 Manufacturing of other machinery and equipment of general use

TOTALMUPI

PATENTSDESCRIPTION CLASS CNAE

Exploring the acquainted data: Exploring the acquainted data: Medium CompaniesMedium Companies

Sectorial Profile of requested Industrial Design (50% of resquests – Sectorial Profile of requested Industrial Design (50% of resquests – 8 classes)8 classes)

2,7514Fabricação artef. div. mat. plástico

2,9415Fabricação massas alimentícias

2,9415Fabricação artef. concreto, cim., fibrocimento, gesso e estuque

3,1416Fabricação prodt. div.

4,9025Fabricação embalagem mat. plástico

6,0831Fabricação brinquedos e jogos recreativos

8,8245Fabricação móveis com predom. mad.

19,0297Fabricação art. serralheria exc. esquadrias

%N.

PEDIDOSDESCRIÇÃO CLASSE CNAE

Exploring acquainted data: Top 10 Exploring acquainted data: Top 10 requested deposits – Large requested deposits – Large

CompaniesCompanies

Fab. tênis qq. mat.726723São Paulo Alpargatas S/A.

Fab. compressores7373Empresa Brasileira De Compressores S A Embraco

Ativ. do Correio Nacional806659Empresa Brasileira De Correios e Telégrafos – ECT

Extr. out minerais metálicos ñ ferrosos962571Companhia Vale Do Rio Doce

Fab. aviamentos p/ costura1381362Metalurgica Altero Industria e Comercio Ltda

Fab. máq. e equip. p/ agric., avic. e obt. prodt. anim.162265977Semeato Sa Industria e Comercio

Fab. fogões, refrigeradores e máq. lavar e secar p/ uso doméstico

1845917108Multibrás S/A Eletrodomésticos

Fab. out. apar. eletrod.1995510242Arno S/A.

Com. var. móveis, art. iluminação e out. art. p/ residência

2031949Euromobile Interiores S/A

Fab. calçados plástico31630673Grendene S/A.

DESCRIÇÃO CLASSE CNAETotalDIMUPINOME

Exploring acquainted data: Top 10 Exploring acquainted data: Top 10 requested deposits – Medium requested deposits – Medium

CompaniesCompanies

Fab. out. pç. e acesss. p/ veíc. automot. ñ espec. ant.14122Enforth Indústria e Comércio de Auto Peças Ltda. E.P.P.

Fab. art. serralheria exc. esquadrias1495Metalurgica Couselo Ltda

Fab. prodt. div.15141Industrias Vitória Ltda

Fab. massas alimentícias1515Pop Pizza Ltda. Me.

Fab artef concreto, cim, fibrocim, gesso e estuque15141Usina Fortaleza Ind. e Com. de Massa Fina Ltda

Fab. brinquedos e jogos recreativos1717Plasticos Nillo Indústria E Comércio Ltda

Manut. e rep. máq. e equip. uso específico181422Padova Indústria E Comércio De Componentes Para Calçad.

Fab. móveis com predom. mad.241743Metalurgica Voltru Ltda.

Fab. out. apar. eletrod.247611Sintex Industrial De Plásticos Ltda.

Fab. art. serralheria exc. esquadrias90846Obispa Metalurgica Ltda.

DESCRIÇÃO CLASSE CNAETotalDIMUPINOME

Exploring the acquainted data: Top Exploring the acquainted data: Top 10 requests for deposit – Small 10 requests for deposit – Small

CompaniesCompanies

Com. a varejo e por atacado pç. e acesss. p/ veíc. automot.10631Carwin Acessórios Ltda.

Com. atac. out. prodt. intermediários ñ agropecuários, ñ espec. ant.10361Eltete Do Brasil Ltda.

Fab. out. prodt. elaborados metal1064Equiprint Máquinas e Equipamentos Serigráficos Ltda

Fab. brinquedos e jogos recreativos1064Homeplay Industrial Ltda.

Com. atac. máq., apar. e equip. p/ usos ind., téc. e prof., e out. usos, ñ espec. ant.

10172Top Taylor Importação e Comércio Ltda.

Fab. artef. div. mat. plástico1111Alban Indústria e Comércio de Embalagens Ltda.

Fab. prodt. div.1515Cida Cristal Indústria E Comércio Ltda. Me.

Fab. luminárias e equip. iluminação exc. p/ veíc.1818Light Design Do Brasil Indústria e Comércio Ltda.

Benef. outras fibras text. nat.2323Linhas Rayza Chemical Fiber. Ltda.

Fab. art. cutelaria3838Rsn Metais Ltda.

DESCRIÇÃO CLASSE CNAETotalDIMUPINOME

Exploring the acquainted data: Top Exploring the acquainted data: Top 10 requested deposits - 10 requested deposits -

MicrocompaniesMicrocompanies

Com. atac. cosméticos e prodt. perfum.1010Parceria Distributor and Commerce Ltda.

Publicidade11821Attack Industry, Commerce and Representatives Ltda.

Fab. móveis com predom. metal11722Cerantola from Brasil Ltda.

Com. var. móveis, art. iluminação e out. art. p/ residência

1183Lmgo Furniture CommerceLtda

Com. a varejo e por atacado pç. e acesss. p/ veíc. automot.

12714Di Fatto Vehicle Accessories Ltda

Com. atac. fios text., tecidos, artef. tecidos e armarinho

12111Universe Industry and Commerce Internacional Ltda

Fab. artef. div. mat. plástico15132Thomriss Industry and Commerce of Plásticos Ltda

Com. var. out. prodt. ñ espec. ant.1818Qix International Marketing Ltda

Out. ativ. serv. prestados principalmente às emps., ñ espec. ant.

23203Sm Management and Business Ltda.

Fab. out. artef. couro2626New releases Creations in Leather Ltda.

DESCRIPTION CLASS CNAETotalDIMUPINOME

Brief AppointmentsBrief Appointments

Absolut importance of the Industrial Design in Absolut importance of the Industrial Design in the purpose of the sustainability of corporate the purpose of the sustainability of corporate assetsassetsThe bigger the size, the bigger the need of the The bigger the size, the bigger the need of the use of the protection toolsuse of the protection toolsThe utilization is also responsability from the The utilization is also responsability from the sectorial differentiations, particularly in relation to sectorial differentiations, particularly in relation to the strategy of some entreprisesthe strategy of some entreprisesCapability politics may be important so a bigger Capability politics may be important so a bigger number of enterprises can access the system, number of enterprises can access the system, as long as the variable IP must be part of the as long as the variable IP must be part of the strategy acctuation plan of the enterprise strategy acctuation plan of the enterprise