UnlockNative

AdvertisingPutting Publishers

& Marketers Back in Control

Avinoam Rubinstain, CEO & Co-Founder,

Digital Advertising Moves

to Programmatic Native AdsNative Advertising takes center stage

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Native Advertising Evolution

2013The Answer

to Banner

Blindness

2016A Vehicle for

Customer

Acquisition

2017The Engine

for Business

Growth

2015A Vehicle

for Content

Distribution

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Native Header Bidding Content Recommendation Native Programmatic

2018…Publishers

& Marketers Back

in Control

US Native Ad Spend, 2016-2019

Native digital display ad spend % of digital display ad spend

2016 2017 2018 2019

47%

50%58%

61%

$41.1B

$32.9B

$25.1B

$16.7B

* Sources: eMarketer, March 2018

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* Sources: eMarketer March 2018, AdYouLike Jan. 2017, Business Insider May 2015

2016 2017 2018 2019 2020 2021

100,000

80,000

60,000

40,000

20,000

0

Native Programmatic Native Non-Programmatic

Native Programmatic will dominate the market

Worldwide Native Advertising Ad Spend ($M)

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US Native Ad Spend Breakdown, 2018

Mobile vs. DesktopSocial vs. Nonsocial Programmatic vs. Non

Social

73.5%

Mobile

91.1%

Programmatic

85.5%

Nonsocial 26.5% Desktop 8.9% Non-Programmatic 14.5%

* Sources: eMarketer March 2018

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What Media Executives Say

Very important 50%

Not important 7%

Important 42%

* Sources: INMA Sept. 2017

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Why is the Industry shifting to Native ProgrammaticAutomatic Real-time Buy and Sale of Content-based Ads

• Campaign efficiency

• Better targeting

• Wider reach

Value for Advertisers

• Yield optimization

• Open, transparency

• Scale

Value for Publishers

Ad Exchange

You may like

Native Programmatic supports all native ad units: In-Feed, Recommendation Widgets, In-Ad

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Native Header Bidding – The Future of Native ProgrammaticEnabling Concurrent Native Programmatic Bids within the Publisher Ad server

• Lower cost

• Better access to desired inventory

• Higher scale

• Compete with direct sold campaigns

Value for Advertisers• Enabling bidding between

multiple native exchanges & DSPs

• Increase competition and yield

• Get true value of every native impression in real time

• Full control and flexibility

Value for Publishers

Native Header-Bidding supports all native ad units: In-Feed, Recommendation Widgets, In-Ad

Publisher Website

You may like

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Which Native Ad Units Work Best?For Publishers and Advertisers

Based on billions of my6sense’s served native ad impressions, H2/2017

Rec WidgetFirst choice for publishers

In-FeedFirst choice for advertisers

In-AdEasiest to deploy, largest inventory

Which Native Ad Units Work Best?

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Rec. Widget In-AdIn-Feed

Revenue

RPM

Engagement

CTR

Revenue

RPM

Engagement

CTR

Revenue

RPM

Engagement

CTR

Which Native Ad Units Work Best?

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Rec. Widget In-AdIn-Feed

Which Native Ad Units Work Best?

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Native Ad Units Popularity

1. Rec. Widget 38%

2. In-Feed 30%

3. In-Ad 25%

4. Textual 7%

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So,

All of them togetherWhich Native Ad Units Work Best?

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The Ultimate White-Label Native Programmatic Platform For Media Trading Companies • For Group Publishers • For Native SSPs • For Native DSPs