Australian views on Julian Assange

Mid April 2013 UMR Contact Details:

Level 1, Suite 105, 332-342 Oxford Street, Bondi Junction NSW 2022 Australia

Phone: (02) 9386 1622 www.umr.com.au

Methodology

1,000 interviews

Nationally representative sample interviewed online

Age: 18+

Fieldwork: 15-18 April 2013

Data is weighted and matched with ABS census data to ensure a nationally representative sample

Online panel members are primarily recruited offline and by invitation only ruling out self-selection issues associated with online methodologies

Maximum margin of error at 95% confidence level: ±3.1% (n=1000)

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Key findings

3

Positive

40%

Unsure 27%

I don't know who that is

7%

Negative 26%

Positive opinion of Wikileaks founder Julian Assange

4 Base: All

NET Positive: +14%

51%

40% 43% 44%

40%

24% 27% 27% 25% 26%

Dec-10 Mar-12 Apr-12 Sep-12 Apr-13

Positive Negative

+34% +13% +16% +19% +14%

Trend

Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Opinion in detail – age and gender

5 Base: All

48%

32% 37%

42% 40% 40%

27% 25% 26% 24% 27%

30%

Male Female Under 30 30-49 50-69 70+

Positive Negative

Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Opinion in detail – vote

6 Base: All

42% 40%

59%

29% 27%

12%

Labor Coalition Greens

Positive Negative

Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Opinion in detail – geography

7

Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Base: All; *caution: small base

44%

35%

42%

27%

44% 39% 41%

21%

31% 27%

33%

23%

30%

22%

NSW VIC QLD WA* Other Metropolitan Regional

Positive Negative

Potential Senate support

8 Base: All

NET Likely: -37%

TOTAL Likely 26%

Unsure 10% TOTAL

Unlikely 63%

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

Support trend

9 Base: All

25% 28% 26%

61% 57%

63%

Apr-12* Sep-12* Apr-13

TOTAL Likely TOTAL Not likely

NET Likely

-36% -30% -37%

*Asked: Recently, Wikileaks has announced that Julian Assange is planning to run for a seat in the Australian Senate. How likely would you be to vote for him?

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

Support in detail – age and gender

10 Base: All

31%

22%

40%

28%

21% 19%

61% 65%

47%

60%

68%

79%

Male Female Under 30 30-49 50-69 70+

TOTAL Likely TOTAL Not likely

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

Support in detail – vote

11 Base: All

27% 22%

47%

61%

71%

42%

Labor Coalition Greens

TOTAL Likely TOTAL Not likely

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

Support in detail – geography

12 Base: All; *caution: small base

36%

23% 22% 18%

24% 27% 26%

57%

66% 66% 67% 66% 60%

67%

NSW VIC QLD WA* Other Metropolitan Regional

TOTAL Likely TOTAL Not likely

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

Wikileaks Party an unlikely prospect

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If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?

Base: All

TOTAL Likely 20%

Unsure 14%

TOTAL Unlikely 67%

NET Likely: -47%

By age and sex

14 Base: All

23% 17%

29% 22%

15% 13%

66% 67%

55% 60%

71%

85%

Male Female Under 30 30-49 50-69 70+

TOTAL Likely TOTAL Unlikely

If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?

Support in detail – vote

15 Base: All

19% 15%

41%

65%

77%

44%

Labor Coalition Greens

TOTAL Likely TOTAL Not likely

If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?

By state and region

16

23% 17%

23%

9%

20% 20% 19%

65% 71%

63% 65% 69%

63%

70%

NSW VIC QLD WA* Other Metropolitan Regional

TOTAL Likely TOTAL Unlikely

Base: All. *Caution: small base

If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?

About UMR

Australia's Leading Research and Issues Management Company

UMR is the company of choice for leaders and decision-makers, because we turn high quality information into useful hard-headed strategic advice. UMR has provided significant insights, advice and campaign management to decision-makers who have brought about major change in Australia and New Zealand for Governments and business.

UMR is a full-service opinion, issues management and campaign company, based in Australia and New Zealand, working across the Asia Pacific region. We specialise in political research and campaigns, corporate reputation, issues management and social marketing.

We have over 20 years experience developing a deep understanding of the views and opinions of Australians and New Zealanders. Our team of expert researchers are seasoned professionals who combine extensive experience with a deep understanding of the public mindset.

Contact:

Level 1, Suite 105 ● 332-342 Oxford Street ● Sydney NSW 2022 ● AUSTRALIA

Tel: +61 2 9386 1622 ● Fax: +61 2 9386 1633 ● Email: reception@umr.com.au

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THANK YOU

UMR Contact Details: Level 1, Suite 105, 332-342 Oxford Street,

Bondi Junction NSW 2022 Australia Phone: (02) 9386 1622

www.umr.com.au