TVNZ OnDemand• TVNZ OnDemand Year In Review• Finishing 2020 strong• 20/21 Summer overview• TVNZ OnDemand summer performance YOY• Over 761,000 viewers were reached in January• Over 19M streams in January• Over 3.5M livestreams in January• What did our viewers watch? • Desperate Housewives heats up• Shortland Street: Summer Holiday• Live Sports: The Power of Livestreaming• TVNZ OnDemand: New CTV Show Page

1 NEWS• 1 NEWS Online: January update• Top stories in January• Sponsorship Opportunity: Morning

Briefing

Re:• January update

In this episode…

TVNZ 1, 2, Duke Source - Nielsen TAM, consolidated, 29 Dec 2019-2 Jan 2021, AP5+. Average Weeky reach. All day. TVNZ OnDemand Source - Nielsen CMI (Q4 19 – Q3 20). Base: AP15+AdEffect case study

TVNZ OnDemand is the largest BVOD platform in NZ, and when paired with TVNZ broadcast TV it’s the combo that works the hardest for

your campaign

TVNZ OnDemand is strongest amongst those aged 25-44

• TVNZ OnDemand is an incredibly effective online

video advertising platform in New Zealand.

• It is the smartest way to gain incremental reach

to broadcast TV in NZ’s cluttered digital

landscape.

• BVOD extends the reach of Broadcast TV across

ALL demos.

• Build reach faster by adding TVNZ OnDemand to

your TVNZ Free-to-Air schedule.

TVNZ OnDemand: The ultimate incremental reach generator to broadcast TV

To learn more check out the full presentation here.

Source: TVNZ Incremental Reach Presentation 2020. Nielsen CMI (Q3 19 - Q2 20).

The way that people watch TV continues to evolve. Through our extensive delivery to

relevant endpoints, TVNZ OnDemand makes content available to all New Zealanders,

whenever and however they want to watch.

The Future of Television: Simulcast

Source 1: Google Analytics, 1/1/20 - 31/12/20 vs. AP,1/1/19-31/12/19, Live TV Streams. Source 2:Google Analytics, AP, 29/12/19 - 2/1/21 vs. 30/12/18- 28/12/19, Average Weekly Live TV Streams. Source 3: Youbora, AP, Average Effective Playtime by Unique User for Live TV streams, 1/1/20 - 31/12/20. Source 4: Google Analytics, AP, 1/1/20 - 31/12/20, excl. Freeview. Source 5: Google Analytics, 1/1/20-31/12/20 vs same dates in 2019, Live TV streams. Source 6: Google Analytics, AP, 29/12/19 - 2/1/21 vs. 30/12/18- 28/12/19, excl. Freeview.

• TVNZ OnDemand's monthly reach for December was 726,000 an increase of 20% YOY. Monthly streams were 17 million, +17% YOY (AP).

• Average weekly reach has also seen growth, up 19% YOY at 404,000 (AP).

• Simulcast streams increased by a massive 64% YOY at 3.2 million.

• Desperate Housewives took people on a trip down memory lane this December, being streamed more than 978,800 times (AP).

• For AP 18-54 December's top reaching shows included: Shortland Street at #1, Grey’s Anatomy #2, Home and Away #3, 36th Americas Cup #4.

• For AP 18-34 Shortland Street: Summer Holiday and Desperate Housewives were popular, landing in #4 and #5 respectively.

• Connected TV endpoints such as Android TV, Apple TV, LG, Panasonic and Samsung saw a rise in reach and streams from November.

Finishing 2020 Strong

Source: Google Analytics, incl. Live TV streams, excl. Freeview, Dec 2020

20/21 Summer overview

Before heading into the hotter months we ran another ‘It’s Yours’ summer campaign to let New Zealanders know about the abundance of great local and international content available.

We saw growth in both reach and streams over this period:

• Average weekly reach has grown 20% YOY, sitting at 413,000.

• Average weekly streams hit 4.2 million, up 17%, YOY.

• There was also 43,000 new profiles created in the last two months!

Source: Google Analytics, AP, excl. Freeview, Dec 2020 – Jan 2021..

Source: TVNZ Google Analytics Monthly Reach & Streams Dec ‘19 – Jan ‘20

Growth14%

Growth13%

Growth 19%

Growth27%

Growth13%

Growth5%

Growth8%

Growth15%

Growth5%

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Dec wk 1 Dec wk 2 Dec wk 3 Dec wk 4 Jan wk 1 Jan wk 2 Jan wk 3 Jan wk 4 Jan wk 5

Summer Weekly Reach vs YOYAP Excl. Simulcast

2018/19 2019/20 2020/21

TVNZ OnDemand Summer Performance YOY

Source: Google Analytics, AP, excludes Simulcast

Source: TVNZ / Google Analytics, AP, incl. Live TV streams, excl. Freeview. YTD 29 Dec-30 Jan 2021. Level 3 and 4 Lockdown 1: 22/3/2020-25/4/2020. Lockdown 2: 16/8/2020-29/8/2020, Average weekly reach. Youbora average time spent viewing

Over 761,000 viewers were reached in January

• In January, TVNZ OnDemand monthly reach was 16% higher YOY, attracting 761,000 viewers.

• On average per week, 425,000 people watched TVNZ OnDemand, up 21%YOY.

• Viewers spent on average 1 hour 53 minutes per week watching TVNZ OnDemand content.

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Source: TVNZ / Google Analytics, AP, incl. Live TV streams, excl. Freeview. YTD 29 Dec-30 Jan 2021. Level 3 and 4 Lockdown 1: 22/3/2020-25/4/2020. Lockdown 2: 16/8/2020-29/8/2020, Average weekly streams.

Over 19M streams in January!

• TVNZ OnDemand had nearly 4.4 million streams on average each week in January, up 19% YOY.

• With an average of 10.3 weekly streams per user.

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2019 2020 2021

NZ Election

Source: TVNZ / Google Analytics, AP, Live TV streams, Weekly streams. YTD 29 Dec-30 Jan 2021

Over 3.5M livestreams in January1.6x more than last year!

• In January, average weekly livestreams were up a whopping 70% YOY, at 805,000.

• Livestreams accounted for 18% of the total OnDemand streams in January.

• The top two shows in January were local dramas! Good Grief was top of the list followed by Shortland Street: Summer Holiday - showcasing once again that New Zealanders love our local content.

• A range of British drama and movies also feature this month!

Source: TVNZ / Google Analytics AP

4

8 9

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6 7 10

2 3

What did our viewers watch?Average reach per episode in January

1

• On the 3rd of December Desperate Housewives launched on TVNZ OnDemand. Viewers took a trip down memory lane to re-watch this iconic series in HD.

• In January, Desperate Housewives was streamed more than 1.2 million times!

• Across the 8 seasons, viewers are watching an average of 33.7 episodes per user, making it the most streamed drama on TVNZ OnDemand for January.

• Viewers enjoy watching the series up close on their mobile phone, making up a third of total streams.

• 38% of the audience is made up of Females 25-34.

Desperate Housewives heats up

Source: TVNZ / Google Analytics AP, exclude Freeview, Jan 2021

Source: TVNZ / Google Analytics AP, exclude Freeview, 17 Dec 2020-31Jan 2021

Shortland Street: Summer Holiday

• Shortland Street: Summer Holiday launched on the 17th of December. It kept Shorty Street fans engaged throughout the summer period, as Shortland Street took a break.

• Since its launch, the mini-series has been streamed over 279,000 times and is extremely popular with Females 25-44 who make up 44% of the audience. Hoping to rekindle their romance, Louis visits Shereez in

the Chathams where the locals are preparing to welcome the New Year with the Grand Carnival of the SunCray. But

Louis quickly realises things are not as they seem...

• Total livestreams: 356,000.

• 3 in 5 streams of the racing coverage were livestreams.

• The Americas Cup appealed to new users of TVNZ

OnDemand in January, making it one of the top 5 shows

they watched for the month.

Contact your Business Manager for more info on packs

Source: TVNZ / Google Analytics AP, live streams, AM Cup and the Black Clash, Jan 2021

Live Sports: The Power of Simulcast

• Total livestreams: 82,000.• Which accounted for 83% of the total TVNZ OnDemand

streams of the match.

In praise of TVNZ OnDemand's Pulse -a haven for documentary fans – Stuff

“I find myself having even less patience than usual with the “there's nothing worth watching on TV anymore” crowd.

Especially when you kinda know, from the tone of the conversation, that the proponent of that tired, old opinion hasn't taken the time to have more than a cursory glance at what is actually available to watch. Especially on TVNZ's increasingly diverse and surprising free-to-air OnDemand channels.

Pick of the litter lately has been the unheralded and not-much-publicised Pulse, which runs a locally curated selection of documentaries – many with an arts focus – from Aotearoa and all over the world.

Seriously, if you're despairing of Netflix's endless sewer of true crime and not much else, masquerading as a “selection of documentaries”, then do yourself a favour and have a look at what's on Pulse. And, it's all free.

Without even delving past the front page, I can see that all three of Florian Habicht's locally made documentaries – Land of The Long White Cloud, Rubbings From a Live Man and the outrageously entertaining and subversive KaikoheDemolition – are all here. As well as Upside Down, on the UK's iconic Creation Records, Versus, on the life and films of Ken Loach and the terrific Lennon NYC, which does exactly what you might hope, but even better than you were expecting.”

Read the full article here

• We are always looking at ways we can help viewers by improving and simplifying the way’s to watch our content.

• We have recently launched a new show page on Connected TV apps to better promote content, improve usability and accommodate new features like Trailers, Extras and a smart play button.

• The CTV show page update has seen a strong uplift in adding to favourites, completed series and more content plays!

TVNZ OnDemand: New CTV Show Page

• Page views reached 19

million, up 15% YOY.

• 1 NEWS attracted over

3.2 million unique browsers, up 28% YOY.

• Streams hit 2.2 million.

1 NEWS Online: January update

Source: 1 News Online / Google Analytics, NZ Traffic, 2020-2021.

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Top Stories in January21 3

• Morning briefing sponsorship

The 1 NEWS Morning Briefing is an email newsletter delivered to consumers inbox every weekday by 7am. It's a digestible, must-read snapshot curated by the 1 NEWS editorial team for New Zealanders who want a round up they can trust.

The Morning Briefing launched in Feb 2020 and has quickly established an engaged list of subscribers, which continues to grow. Engagement is consistent throughout the newsletter with readers clicking on the variety of stories to find out more.

The opportunity to sponsor the Morning Briefing will provide exclusive advertiser access to this engaged and growing audience.

As the exclusive sponsor you’ll receive exposure throughout the newsletter, clearly placed to maximise attention.

For more information, please contact your TVNZ Business Manger.

Sponsorship Opportunity: Morning Briefing

Re: January 2021 Update

• Total Re: video views this month 740K

• Website traffic this month: 40K unique pageviews

• YouTube views 107K

• Facebook Engagement Rate 11.9% vs Industry Rate 3.3%• Facebook following up to 106K followers

Source: Facebook Page Insights January 2021, Google Analytics, January 2021

• Instagram following increased to 30K followers• Instagram Engagement Rate 1.3% vs Industry Rate 1.2%

TOP FACEBOOK VIDEOS

• How to tattoo people at home (74K views)

• A law student making $250/week shows us how she spends her money (63K)

TOP INSTAGRAM POST

• This whānau quit Australia to live off-grid (18K views)

• I tried Shibari, the kinky Japanese art of rope bondage (6K)

TOP WEBSITE CONTENT

• Live Covid-19 updates (5K views)

• 40 Percent of MDMA in NZ this summer was actually bath salts (2.3K Instagram and 1.3K Facebook engagements)

Source: Facebook Page Insights January 2021, Google Analytics, January 2021

Re: January 2021 Update

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