Upload
jonathan-robbins
View
218
Download
1
Tags:
Embed Size (px)
Citation preview
Transmedia StorytellingHenry Jenkinspresented by Julie Katz
Types of Transmedia
narrative
branding
spectacle
storytelling
performance
games
Transmedia Storytellinghas the purpose of creating a unified and coordinated entertainment experience
In other words...a story gets taken across a bunch of different mediums. Like a movie, you start with a pitch, then a script, then its all over the place. The narrative of the film is represented in each of these places.
Each medium makes its own contribution the the story
Franchises- more mediums better than story?
Storytelling vs. BrandingStorytelling can provide a backstory, new insights, different character developments to an existing fictional universe
example: a bunch of sequels like American Pie
Branding refers to franchise merchandising, doesn’t deep experience of the fictional universe
example: Sugary Sweet StormTroopers
Interaction with stuff=interaction with the story
Action Figures: use narrative as dialogue in play
Adaptation vs. Extension
Adaptation reproduces a narrative to a new medium with minimum changes
example: Harry Potter Movies
Extension expands our understanding of the original story by introducing new elements
example: Spamalot
Spreadability vs. Drillability
Spreadability is the capacity of the public to engage in circulation of a media thereby making it more valuable
In other words, it means a narrative has the potential to be talked about and spread like wildfire which means people want it.
example: Youtube Phenomenons
Spreadability vs. Drillability
Drillability is a characteristic of media that encourages “forensic fandom”
In other words, its a narrative that people are not just going to talk about, they’re going to be obsessed with it and dig deeper to understand the fictional universe beyond what is given to them
example: Star Wars, Star Trek
Spreadability vs. Drillability
Spreadability means more viewers, less digging
Drillability means less viewers, more digging
Both equal some form of profit.
We’re living in a world where we can search for new narratives to be interested in and once we find one, have the ability to find multiple mediums to get deeply involved in it.
examples?
Continuity vs. MultiplicityContinuity is keeping the same narrative across all mediums it is involved in. This is a payoff for fans’ investment in the story, it doesn’t change.
Multiplicity offers alternative versions of fiction, new character developments
Fans can find pleasure in the retelling of stories and new perspectives
But, this can be a threat to the original story
Good continuity and multiplicity or bad?
FUNNY HOW THEY ALL LOOK THE SAME
Good continuity and multiplicity or bad?
ATTACK OF THE DISNEY SEQUEL
BAMBI II: TEENAGE ANGST?
Credits
http://ourenclave.files.wordpress.com/2008/07/batman_begins-poster.jpg
http://www.firstshowing.net/img/incredible-hulk-poster-big.jpg
http://www.impawards.com/1991/posters/hook_ver2.jpg
http://www.thecinemasource.com/moviesdb/images/news/News_Lion_King_Disney_Sequel.jpg
cinderella2dreamsmp.jpg
Henry Jenkins Blog
http://www.henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html