GUEST SPEAKERS

SASCHA MAIER

MARC L IMACHER

JANUARY 15 • 18 :00 - 20 :30

EMA HOUSE

NORDSTRASSE 1 , ZÜRICH

WWW .TICKETCONCERT .CO

MEET ING NO . I I I

THE NEXT BIG THINGMEETING SERIES

H O W T O

P R O T E C T Y O U R

B R A N D F R O M

C O M P E T I T I V E

A N D D I G I T A L

R I S K S ?

PROGRAM

18 :00

OPENING BY ALEKSANDRA BIELSKA (SWISSINTELL , ZÜRICH GREATER AREA MANAGER )

18 :10

HOW TO PROTECT THE BRAND IN 2020 FROM COMPETITIVE AND DIGITAL RISKS?

19 :40

Q&A AND DISCUSSION

19 :20

NETWORKING APÉRO

MEET ING NO . I I I

HIGH IMPACT STRATEGIC FORESIGHT : COMPETITIVE ADVANTAGE VIA COMPETITOR

& MARKET ANTICIPATION

BY SASCHA MAIER (HEAD OF IT & CYBER RESILIENCE AT IWC SCHAFFHAUSEN )

BY MARC LIMACHER (FOUNDER AND CEO AT INOVIS )

TO REGISTER OR FOR MORE DETAILS , PLEASE VISIT :

HTTPS : / /WWW .WEEZEVENT .COM /ZURICH-EVENT-NEXT-BIG-THING-MEETING-3

THE GOAL OF EVERY BUSINESS , WHETHER LARGE OR SMALL , IS TO MAXIMISE ITS

COMPETITIVE ADVANTAGE . COMPETITIVE INTELLIGENCE (CI) SUPPORTS BUSINESS DECISION

MAKING BY ENABLING THE TIMELY DISCOVERY OF OPPORTUNITIES AND THREATS . HOW CAN

MODERN ENTERPRISES USE CI TO OVERCOME CHALLENGES AND ORIENT THEIR COURSE OF

ACTION IN RESPONSE TO ACTIONABLE OPPORTUNITIES? IN A WORLD WHERE DIGITAL

THREATS AMPLIFY THE TRADITIONAL BUSINESS RISKS , WHAT IS THE LINK BETWEEN CI AND

CYBER RESILIENCE? WHY DOES A HIGH-IMPACT CI FUNCTION REQUIRE ANTICIPATORY ,

STRATEGIC GUIDANCE THROUGH THE EFFECTIVE USE OF UNIQUE PRIMARY INTELLIGENCE

SOURCES (HUMINT)?

THE THIRD MEETING IN THE NEXT BIG THING SERIES WILL BE LED BY OUR DISTINGUISHED

GUESTS , SASCHA MAIER , THE HEAD OF IT & CYBER RESILIENCE AT IWC SCHAFFHAUSEN , AND

MARC LIMACHER , FOUNDER AND CEO AT INOVIS . TOGETHER WE WILL EXPLORE DIFFERENT

PERSPECTIVES ON THE ROLE OF COMPETITIVE INTELLIGENCE IN ENSURING THE STABILITY ,

PROSPERITY , AND SECURITY OF A BUSINESS .

THE POWERFUL TRINITY : COMPETITIVE INTELLIGENCE , CYBERSECURITY , FORESIGHT