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Big Data The next big thing
www.deltatre.comCarlo De Marchis Chief Product Officer
What is BIG DATA?
High-Volume
Data points: 2.000
Big Data points: 2.000.000
High-Variety
High-Velocity
300 sensors 25MB of data per lap
What is BIG DATA?
Volume Variety Velocity
Gather Analyse Intelligence
Optical Tracking Sensors Internet of things
Gather data
Complex Systems Cloud Visualization
Analyse data
Intepretation Rigorous The Why
Provide Intelligence
Data Analysis Value
Athletes Media
Fans
25% of players injured Predictive analytics 2.2X outperform
Athletes Performance
The smart use of technology does not de-humanize sport.
Doping does.
Relevant data Editorial
Visualization
Media Storytelling
The smart use of technology does not kill broadcast.
It gives users more choices.
On Venue On TV + Second Screen Digital Mobile Social
Fans Experience
The smart use of technology does not alienate fans.
It makes their experience frictionless.
Performance Storytelling
Fans Experience
Connected Broadcaster
Connected Athletes
Connected Stadium
Connected Fans
Connected Brands
The connected everything
Big Data in the next 5/10 years?
A BIG opportunity beyond the buzzword
![The role of sport in reducing social exclusion example ... · by Everton], that was big, that was a big, big, big thing that. That was just like winning the world cup, the champions](https://img.pdfslide.us/doc/110x75/602714c3a363a3133c375493/the-role-of-sport-in-reducing-social-exclusion-example-by-everton-that-was.jpg)
