Geolocation, The Next Big Thing

Geolocation The Next Big

August 27, 2010

@JoSanKu

The Next Big

Services

Money

Ecosystem

Strategy

Paris Hilton

http://www.slideshare.net/vicchi/almost-everything-you-ever-wanted-to-know-about-geo-with-woeids

Hilton, Paris

Paris Hilton @ Hilton, Paris

+ =

http://www.google.com/imgres?imgurl=http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2010/05/Booyahs-MyTown-App-Continues-Push-Becomes-First-To-Access-Google-Places-API-For-Valuable-Location-Data.jpg&imgrefurl=http://www.mobilemarketingwatch.com/booyahs-mytown-app-continues-push-becomes-first-to-access-google-places-api-for-valuable-location-data-6608/&usg=__WSv2oGO4m1bnLoHOj32MhpcYPgA=&h=209&w=209&sz=67&hl=en&start=18&sig2=MHvEDLelxYqe5-U-tPhrcg&zoom=0&tbnid=ajLG-bNfVrhILM:&tbnh=106&tbnw=106&ei=SNFzTOLQIYTksQOIheSgCA&prev=/images?q=mytown+app&um=1&hl=en&tbs=isch:1&um=1&itbs=1

My Geolocation Apps

Geolocation Apps

6,000 Geolocation iPhone Apps40~50% of All Apps With Geolocation Attribute

http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php

Daum Mobile Map App.

다음 - 김지현님 자료 중http://www.etnews.co.kr/news/detail.html?id=201006100292

Daum Map

Web Meets WorldOffline = Online: Life

web squared

SOCIAL

REALTIME

GEOLOCATION

web2

web2.0web1.0

1990 2005 2010 2013

Mobile web2.0 = Web Squared

Who/What+When +Now Here

Quality as well as Quantity

Next Big Thing

http://images.google.com/imgres?imgurl=http://bigmarketing.files.wordpress.com/2007/05/logo_facebook.jpg&imgrefurl=http://maurozea.wordpress.com/2007/08/20/facebook-labelled-a-5-billion-waste-of-time/&h=385&w=1024&sz=25&hl=en&start=1&tbnid=EwUmSu_nwj4ZlM:&tbnh=56&tbnw=150&prev=/images?q=facebook+logo&svnum=10&hl=en&rls=GGLD,GGLD:2005-04,GGLD:en

http://www.google.co.kr/imgres?imgurl=http://vaiguoren.files.wordpress.com/2009/06/twitter.jpg&imgrefurl=http://vaiguoren.wordpress.com/2009/06/page/3/&usg=__CH0nsWNJQH7A23dF0up_Dbdmy58=&h=295&w=800&sz=33&hl=ko&start=1&sig2=F6Aooaozg7C9ndb2EMqBhQ&um=1&itbs=1&tbnid=HlgeaHb1DzF49M:&tbnh=53&tbnw=143&prev=/images?q=twitter&um=1&hl=ko&newwindow=1&sa=N&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&tbs=isch:1&ei=YhwXTPbcM8GHkQWsuOnLCg

New Market, Green Ocean

Geolocation Services

http://www.telecomcircle.com/2009/06/introduction-to-lbs/

Geolocation Checkin SNS

http://www.google.com/imgres?imgurl=http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2010/05/Booyahs-MyTown-App-Continues-Push-Becomes-First-To-Access-Google-Places-API-For-Valuable-Location-Data.jpg&imgrefurl=http://www.mobilemarketingwatch.com/booyahs-mytown-app-continues-push-becomes-first-to-access-google-places-api-for-valuable-location-data-6608/&usg=__WSv2oGO4m1bnLoHOj32MhpcYPgA=&h=209&w=209&sz=67&hl=en&start=18&sig2=MHvEDLelxYqe5-U-tPhrcg&zoom=0&tbnid=ajLG-bNfVrhILM:&tbnh=106&tbnw=106&ei=SNFzTOLQIYTksQOIheSgCA&prev=/images?q=mytown+app&um=1&hl=en&tbs=isch:1&um=1&itbs=1

Dennis Crowley

SocialSNS: Communication & Conversation

GameCompetitionChallengeReputationReward

LocalLocal InformationLife Logging

Funny

Informative

Friendly

Free Crowd Marketing

1

2

Checkin

Engagement

3 Reward

Mayor Specials

Dashboard for Owner

Foursquare Apps

http://foursquare.com/app/singles_for_foursquare

http://foursquare.com/app/fareshare

http://foursquare.com/app/mayor_war

http://foursquare.com/app/fourminder

http://foursquare.com/app/hopscotch

http://foursquare.com/app/cardstar

http://foursquare.com/app/miso_for_iphone

Foursquare Phenomenon• Geolocation Check-in• Convergence and Network Effect

• SNS, Game, location, POI, Review• Online, Offline: Social Media for Real

Life• Customers + SME: Casual Social

Marketing• Revenue Models• Social Objects: People, Book, Songs• Foursquare Platform, Ecosystem,

Economy

Game + Loyalty Programplatform for location-based games and tours

http://scvngr.com/

Twitter GeolocationEnable More Offline Interaction

Augmented RealityRedefinition of Location & Space

BumpGeolocation Transaction: Business Card, Money, Video, Interest

YelpSocial Local Service: Users’ Review

CP

Solution Providers

4.8M SOHO and SME

Advertisers

Users

Social Graph,

POI, Review

Mobile Apps and Open Services

LocalStory, Yelp in Korea

http://images.google.com/imgres?imgurl=http://www.eprints.org/software/iphone.gif&imgrefurl=http://www.eprints.org/software/cfp.php&usg=__-8NpVKiThSSfcnqaYbIOgLDzkLw=&h=495&w=300&sz=41&hl=ko&start=1&sig2=EgOcwjJaOk5zWfWbHSt5Ow&um=1&tbnid=AaWJZbhjD6s-CM:&tbnh=130&tbnw=79&prev=/images?q=iphone&hl=ko&rls=com.microsoft:ko:IE-SearchBox&rlz=1I7ADBR&um=1&ei=rN7JSrCLBqeetgOn0sHMBA

Facebook Places

Facebook PlacesBrings Geolocation into MainstreamSocial Web, Now GeoSocial Web

Mark Fidelman

http://www.flickr.com/photos/fidelman/

Geolocation of The Internet of Things

Data to Value?Social, RealTime, Geolocation

Money: Revenue Models

http://www.penn-olson.com/wp-content/uploads/2010/05/go-geolocation-r7.png

Clickthrough

15%~25% vs.1%

Ad

Search

CouponMarketing

Loyalty

RewardSponsorship

GIS/Map/POI

Advertising

Devices

Mobile Carriers

Users

SNS/Portals

Platform and Ecosystem

GeolocationDevelopers

http://www.google.com/imgres?imgurl=http://www.mediabistro.com/baynewser/original/google-logo_9.25.jpg&imgrefurl=http://www.mediabistro.com/baynewser/google_stuff/googles_dogooding_project_10100_goes_to_user_vote_136864.asp&usg=__luYq7TzSX7MZMasAWUUnXFZhcRo=&h=478&w=1197&sz=204&hl=ko&start=2&sig2=DH3zXaMnJ2jaNAxupRwDiQ&tbnid=ylwf-XkJVe34QM:&tbnh=60&tbnw=150&ei=SUpJTMqKNoLksQPQreVI&prev=/images?q=google&um=1&hl=ko&client=gmail&sa=N&rls=gm&tbs=isch:1&um=1&itbs=1

Geolocation Value Chain

http://www.telecomcircle.com/2009/06/introduction-to-lbs/

12 Key Developments Fueling Geolocation Innovation

Apple?In Korea?

Hope ?

• Creative Copy• Crowdsourcing • Convergence for Smart Life: Look Around

• Meshup• Data, Not Only App. or Services

• Balancing Privacy and Publicacy

• Money within 6 Months• Learning by Doing

Strategy

• Privacy and Security• Still Niche Market, Mobile Device Constraint

• Accuracy and Coverage of Positioning

• Revenue Models• No Open Platform• RegulAtiOn (?)• Data to Value

Challenges

Tweet or Checkin @Pusan+

Single+

House at Seoul

1990-2004 2005-2009 2010~

http://images.google.com/imgres?imgurl=http://images2.iwilab.com/shared/item/1/107/107849_500x.jpg&imgrefurl=http://www.wisia.com/item/107849&usg=__7W_FR6Xl1quSJt4IQNTPSikB2co=&h=365&w=500&sz=46&hl=ko&start=1&sig2=ukMY5EUHSvdgQtUmMDOWUg&um=1&tbnid=sxH6T0vNyVzKzM:&tbnh=95&tbnw=130&prev=/images?q=%EC%84%B1%EB%83%A5%EB%B6%88&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=GnRMS7vUC5zWswP2pKWKAQ

How Soon?

2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

Geolocation

Social

Opportunity

Mobile Web2.0

Offline (with Online) > Online

Local Ad > Global Ad

Twitter

Google

iPhone/Apple

Facebook

Skype

TGIFs: We, Audience

Local, Location…Our Life

Before After

Power to the People

@JoSanKu

1994, Texas

3D Campus Map

2000, California

IP Geolocation

2002

Privacy & Security

+$4MM

2009, Seoul

Social Local Service & Platform

1999, Seoul

3 Patents

2010, Seoul

gSNS, Geolocation Social Web

Geolocation @JoSanKu

http://www.google.com/imgres?imgurl=http://1.bp.blogspot.com/_yq3SS4-Cz5g/Sw8gNGgLiSI/AAAAAAAAAC8/gVd0YxzWeKM/s400/KT%EB%A1%9C%EA%B3%A0_%ED%99%94%EC%9D%B4%ED%8A%B8.jpg&imgrefurl=http://ads-laugh.blogspot.com/&usg=__vDKBMF16_QX62P-YwbP--L_ajm8=&h=230&w=272&sz=14&hl=en&start=1&sig2=VvvtYTq85dx-c9e4fyTL_g&zoom=1&tbnid=wC0kzq-w2nKQIM:&tbnh=96&tbnw=113&ei=mH50TIvdJo6msQOtu9HcBQ&prev=/images?q=localstory+logo+kt&um=1&hl=en&tbs=isch:1&um=1&itbs=1