1 Year Analysis- October 2016

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Turbo Social Media Inc – 8605 Santa Monica Blvd #58582 Los Angeles, CA 90069 – (877) 673-7096

The Langdon Center for Laser & Cosmetic Surgery This is a breakdown of our first year working with www.langdoncenter.com. Our new analytics data starts at the start of October 2015, and because we were unable to carry over the old Analytics we have to cross-reference the old account for reference. We will compare one year vs. the previous year, October 2015-2016 vs. October 2014-2015. Our efforts have focused on increasing the practice’s digital visibility, primarily organically, in order to increase website traffic and website leads. As you’ll see on page 6, we were able to grow the website leads by 237% year over year.

1. RANKINGS Organic rankings are one of the key components in improving the practice’s digital visibility, the first step in increasing website traffic (and ultimately leads). This only gives us a snapshot of the practice’s organic presence, though. In the breakdown below.

Below is a breakdown of where the competition stands, but you can see a more thorough report here.

All data was pulled from SEM Rush software

1 Year Analysis- October 2016

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Turbo Social Media Inc – 8605 Santa Monica Blvd #58582 Los Angeles, CA 90069 – (877) 673-7096

2. WEBSITE HEALTH The most important factor in evaluating the website’s health is conversion rate. The website’s conversion rate is 1.68% (you can see this data on page 6), which is solid. By continuing to increase the traffic and simply maintaining the conversion rate we’ll inevitably generate more website leads. We’ll jump to website traffic and leads later on. Some other important website health metrics are:

user interaction (bounce rates, average time on the site, pages viewed/user)

mobile user interaction data compared to desktop

website backlinks

website indexing or structural errors

website security User interaction overall and on mobile: the graphics below highlights our key UX metrics for desktop, mobile, and tablet for 2014-15 (top) vs 2015-16 (bottom). You can see a more detailed report for 2014-15 here and 2015-16 here. The biggest red flag for 2014-15 data is that mobile traffic saw only a 0.05% conversion rate. Upon taking over we grew this to 2.03%. This means that for every new 1,000 mobile visitors we’re generating 20 leads vs 0.5 leads. That’s potentially $50,000-100,000 in revenue.

Oct 1 2014- Oct 1, 2015

Oct 1 2015- Oct 1, 2016

1 Year Analysis- October 2016

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Turbo Social Media Inc – 8605 Santa Monica Blvd #58582 Los Angeles, CA 90069 – (877) 673-7096

Backlinks: depending on the source, you’ll get different reports on the number of links. You can see

Google’s backlink list here. The screenshot below is from SEMRush, a quality SEO software we use. The

main thing it’s showing is that we have no toxic links we need to be worried about.

Website indexing or structural errors: According to Google Webmaster Tools, there are no website

errors. Google continues to index more content as the site grows as well.

Security: According to Google Webmaster Tools, there are no security issues…

1 Year Analysis- October 2016

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Turbo Social Media Inc – 8605 Santa Monica Blvd #58582 Los Angeles, CA 90069 – (877) 673-7096

3. WEBSITE TRAFFIC You’ll see two screen shots below highlighting the practice’s organic traffic 2014-15 (top) and 2015-16 (bottom). Since we had to create a new Analytics account we’re comparing the two separately. Google organic traffic has grown 57.28% in 2015-16 vs. 2014-15. Facebook traffic has grown 528% during this same period. View more detailed reports by clicking here for 2014-15 data and here for 2015-16 data.

Oct 1 2014- Oct 1, 2015

Oct 1 2015- Oct 1, 2016

1 Year Analysis- October 2016

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Turbo Social Media Inc – 8605 Santa Monica Blvd #58582 Los Angeles, CA 90069 – (877) 673-7096

In evaluating the practice’s website traffic, it’s also important to know which landing pages this traffic is going to. You can see by the graphic below one of the top 4 landing pages is blog article! 5 of the top 25 landing pages are blog articles! This is great news and only reinforces the value of blogging. For a more detailed report of 2015-16 landing pages click here. You’ll see that many of these landing pages, including the blog articles, resulted in new website leads.

1 Year Analysis- October 2016

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Turbo Social Media Inc – 8605 Santa Monica Blvd #58582 Los Angeles, CA 90069 – (877) 673-7096

4. WEBSITE LEADS You’ll see two screen shots below highlighting the practice’s website lead growth over the past two years. Organic web leads have grown 267% in the past year vs. the previous year. Overall leads grew by 237% and social leads grew from 0 to 11 in 2015-16. You can see the breakdown below, which highlights each individual goal conversion uniquely. To view a more detailed report, showing all conversion sources for 2014-15 click here and for 2015-16 click here.

Oct 1 2014- Oct 1, 2015

Oct 1 2015- Oct 1, 2016

*disregard any revenue figures noted in the conversion area as they do not accurately reflect revenue generated

from the leads