Listing Presentation BC

L I S T I N G

P R E S E N T A T I O N

Let’s sell your home!Chris & Erin RatayRE/MAX Alliance - BoulderRE/MAX Green, EcoBroker, Top AgentExclusive Agents – COhomefinder/8z Team

Chris and Erin Ratay

Chris: 303-449-1172Erin: 303-317-6557Email: [email protected]: www.RatayRealty.com

• How are Chris and Erin different from the others• Partnership with COhomefinder.com and the 8z Team• Sales and Marketing Plan

• Agent Walkthrough• Preview Program• 30-Day Action Plan• Offline & Online Marketing

• The power of RE/MAX Alliance - #1 in Colorado

Congratulations!You’ve taken the first step on the path to a successful sale of your home!

From List to Close…

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GUINNESS WORLD RECORD

http://www.cohomefinder.com/



• Chris was ranked the #9 RE/MAX agent in Colorado, in Spring 2008

• #1 agent in Volume and Transactions at RE/MAX Alliance-Boulder for 2008

• 2008 Member of Distinction, Boulder Chamber of Commerce

• Two dedicated agents who go the Extra Mile, and can prove it with their GUINNESS WORLD RECORD.

• Chris & Erin are a part of the exclusive COhomefinder / 8z marketing team. COhomefinder.com is the #1 site buyers use when searching for homes in Colorado. Your property will be “featured” and actively promoted by the 8z team, 7 days a week.

How are Chris & Erin different from the others?

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We wish we had hired you the first time. After having our luxury home sit on the market for 12 months with another agent and only a few showings, we followed your suggestions and you got it sold in only 34 days. Thank you! - Linda & Jack

Thank you for all your help in selling our estate so quickly. You constantly amazed me with your ideas, dedication, and endless resources. The whole process almost seemed too easy! Thanks for everything. - Jim

Our son is amazed at the transformation, and we can’t believe you got us an offer so quickly! You did a far better job than our previous realtor, which is sad because she is a good friend. - Mary

Thank you so much! You continue to impress me further with each new step in the process. And you make it easy to tell all of my friends and family about you and your greatness! :-) - Matt

We are coming to the finish of a long process of selling our home, at last. You two have to be the kindest and most considerate professionals in the field. I would recommend you to anyone. Thank you for everything... - Kim & Mima

Just a few testimonials…

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Partnership with COhomefinder.com and the 8z Team

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• In today’s real estate market, a listing must still be marketed via traditional methods (yard sign, mls, etc), but to maximize exposure:

The buyers on the Internet must be tapped

• My Team’s website, COhomefinder.com, is visited by more home buyers than any other real estate website in Colorado

COhomefinder.com is the most popular real estate website in Colorado

• If you list with me, your home will be:

– A Featured Listing on the COhomefinder.com website

– Personally marketed via email and phone 7 days a week by the 8z Marketing Team to our database of more than 120,000 registered users on COhomefinder.com and the hundreds of new home buyers arriving daily

– Featured in targeted automatic emails sent each night to homebuyers who are looking for a property like yours. COhomefinder.com sends out over 20,000 Automated HomeAlert emails per day on average

No other agent can offer this level of exposure

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http://8z.com/



COhomefinder.com - #1 Real Estate Website in Colorado

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• Personalized 8z.com website

• Attractive 8z sign rider

To expose your home to both online and local buyers, your home will have…

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• Relocating buyers from the West and East Coasts, TX, and Chicago are big factors in the Boulder real estate market

• The first step relocators take in their home search is searching for Colorado real estate on Google….and they will find COhomefinder.com and your home!

Tapping into Relocating Buyers on the Internet

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Sales and Marketing Plan

• Agent Walkthrough • Preview Program• 30-Day Action Plan• Offline & Online Marketing

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Agent Walkthrough…

Traditional Broker Open Houses are ineffective as good agents won’t make the time to show up.

We have a committed group of top agents who meet once a week to walk through our new listings, discussing the market and providing feedback on condition, staging, price, etc.

Recently, after one of our walkthroughs, the seller took the advice of our realtor group and invested a few thousand dollars, raised the asking price and were under contract in 3 days. They netted 10x their outlay.

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What is the Preview Marketing Program?

• The popularity of COhomefinder.com allows us to market our listings to numerous buyers who are looking for "new and exclusive" listings before listings are placed on the MLS.

There are many benefits to marketing your property before it goes “public” in the MLS:

• Buyers are looking daily on real estate websites and are eager to find homes that are not yet listed.

• The 8z Marketing Team advertises your property to various highly-trafficked websites with information that markets your home as a unique opportunity to see a great home before it hits the market.

• The 8z Client Care Team will send information about your home to active buyers on COhomefinder.com both via email and phone calls.

• Allows you, the seller, to ease into the process of showing your home and control who sees your home and when they see it.

• Allows your home to be “In Demand” the day it comes on the market.

Preview Marketing Program (Optional)

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Preview Marketing Basics and Benefits:

• How long is the preview period? Typically 7-14 days (thereafter your home is placed in the MLS while our extensive marketing continues)

• Our experience shows us that Preview Marketing can greatly increase your chances of selling your property quicker and often for more money.

• Buyers see your home as a "secret" and don't want to miss out on an exclusive opportunity.

• We have found that Preview Marketing is successful for all types of listings!

How the Preview Marketing Program Works

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First…• Run Full Owner & Encumbrance• Verify schools, public service, etc…• Review and/or preview comparable properties• Prepare detailed market analysis• Interview for listing• Prepare Listing Agreement

Prior to Day 1• Arrange Moving Boxes• Arrange use of our complimentary moving truck to store belongings• Take seller to view competitive properties• Stage property (if applicable)• Prepare marketing brochure• Arrange property photography• Confirm Showing arrangements• Prepare disclosure package for potential buyers• Arrange broker walkthrough with RE/MAX Alliance agents.

Day 1• Deliver temporary property marketing brochure neighborhoods profile and disclosure package• Place ‘for sale’ sign, sign rider, and lock box on property• Announce property through Multiple Listing

Services• Load property pictures on Boulder MLS, Denver MLS, COhomefinder.com, Realtor.com, and HomesInColorado.com• Arrange for printing of seller’s approved marketing brochure

• Distribute marketing brochure to RE/MAX Alliance Agents• Present property to RE/MAX Alliance and RE/MAX International Relocation Departments• Order Home Book from Title Company (with photos)• Prepare newspaper display advertisement for property

Day 2• Prepare broker announcement flyer and email to all board member agents• Prepare ad for Homes In Colorado monthly publication

Day 3• Deliver final marketing brochures to property (with photos)• Replenish seller’s supply of temporary brochures for brochure box (if not using Property by Phone)• Monitor agent showings and feedback

New Listing Marketing Plan - 30 Day Action Plan

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Day 4-7• Monitor agent showings and feedback• Send a showing summary report through

email• Review agent feedback with seller• Have broker announcement flyers printed• First news display ad in Daily Camera

Day 8 Open House• Promote home to neighborhood• Gather feedback

Day 9-11• Monitor agent showings and feedback• Review agent feedback with sellers


email• Provide feedback report to seller• Second newspaper display ad

Day 15• Evaluate activity for active, under contract and sold properties• Review market activity with seller

Day 16-18• Monitor agent showings and feedback• Review agent feedback with seller


email• Review feedback with seller

Day 23-25• Monitor agent showings and feedback• Review agent feedback with seller


email and regular mail• Provide feedback report to seller

Day 30• Monitor agent showings and feedback• Review feedback with seller• Evaluate activity for active, under contract and sold properties• Review marketing activity with seller• If property is not under contract, review market positioning with seller

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Why Our Offline Marketing is Better:

• Professional Staging - A Professional Stager will ensure your home shows its best so you sell quickly and for top dollar

• Multiple High Quality Photos - Professional photos will showcase your property, both online and in print marketing

• Professional Brochures – Your home will be showcased in color, on hi-quality stock

• Virtual Tour – A virtual tour will be created, capturing the attention of even more buyers

• Open House (Optional) – Interested buyers will have the opportunity to tour your home during an open house

• Yard Sign and Directional Signs - A powerful RE/MAX yard sign and additional directional signs to attract prospective buyers, plus a custom sign rider with the web address of your home’s own website

• Seamless Showing Scheduling - We will coordinate all the showings on your home to make it as easy on you as possible

• RE/MAX Alliance - A network of over 900 agents, the largest brokerage in Colorado

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Why Our Online Marketing Can’t Be Matched:

• www.COhomefinder.com - Your home will be a FEATURED LISTING on the most popular real estate website in Colorado.

• We have more Home Buyers – We have a database of over 120,000 registered users on COhomefinder.com and hundreds of new home buyers arrive daily. Your home will be featured in targeted automatic emails sent each night to homebuyers who are looking for a property like yours. COhomefinder.com send out over 20,000 HomeAlert emails per day on average.

• COhomefinder / 8z Direct Marketing Team – Your home will be personally marketed via email and phone 7 days a week by the 8 members of the 8z Marketing Team.

• www.123main.8z.com – Your home will have its own website and matching yard sign to showcase your listing to online buyers.

• Additional Internet Exposure - Your home will have a Full MLS Listing and will be posted on other top real estate websites such as Google, Realtor.com, Zillow, and Craigslist by the COhomefinder / 8z Marketing Team.

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The #1 source of information for homebuyers is the Internet. In addition to COhomefinder.com and 8z.com, the 8z Marketing Team will place your listing

on these leading websites to maximize online exposure:

craigslist

My Web Network: Maximum Online Exposure


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http://www.dailycamera.com/

http://www.9news.com/

http://www.obeo.com/Default.aspx

http://homesincolorado.com/?PHPSESSID=39fce50cd9fc927e1d29571fdf1119f7


The POWER of RE/MAX Alliance#1 in Colorado


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Nobody sells more real estate than RE/MAX• People know and trust RE/MAX as the slogan says “Nobody Sells More Real Estate Than RE/MAX”• In our market area no RE/MAX Company sells more than RE/MAX Alliance• Certified Residential Specialist• Accredited Buyer Representative• Over 20 Years of experience

What RE/MAX Alliance does for you• Marketing to potential buyers• Marketing to other REALTORS• Provide cutting edge Web tools• Maximum Online Exposure• Competitive Market Analysis• Help price your home for maximum return and fast closings

We’re part of the community• Community Involvement• Boulder Chamber of Commerce – Ambassadors• HOA Board President (Chris)• Boulder BNI – Networking and Small Business Development• CU Boulder Career Svcs – Networking Trainer• Children’s Miracle Network• Race for the Cure• Boulder County Humane Society

Our #1 goal is selling your home• Strong negotiating skills with the most favorable terms• Thorough marketing plan• Provide tools you need to sell your home• Ideas and checklists for successful showings• Communication and cooperation ensures a

successful sale• Customer satisfaction throughout the entire process

Why RE/MAX Alliance?

We sell homes for more money in less time• Our Listings Sell for a higher percentage of List Price than MLS average• Our Average Listing sells much faster than MLS average• Our listings close faster than MLS average


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Marketing to Potential Buyers• Yard Signs• Direct Mail Campaign• Enter Internet Information• Write and Place Print Ads• Show Home to Prospects• Prepare Flyers and Brochures

Marketing to Other REALTORS®• Set up Property into MLS• Agent Tours and Open Houses• E-mail top agents• Professional photos• Over 750 agents; over 90 in Boulder County

alone working to sell your home

Newspaper Ads• We spend over $300,000 a year on print advertising• Director of Advertising on staff to ensure quality• “Property” focused marketing instead of “agent” focused• Color and Open house ads

What RE/MAX Alliance does for you

Other Marketing• Members of IRES (northern Colorado)• Members of Metrolist (metro Denver)• Member Colorado Association of Realtors• Members of National Association of Realtors

Web Presence• Director of Online Marketing on Staff• Web position optimization strategies• Pay for Placement programs• Custom designed AIM follow up system to nurture leads• Over 17,000 visits per month to Homesincolorado.com. (all of RE/MAX Alliance website)


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We Sell More Homes for More Money in Less Time

Date run 01/01/2008–12/31/2008


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PurposeTo determine the Market Value of a given parcel of real estate

What Is Market Value?The highest price in terms of money a property will bring given that:

• It is exposed for a reasonable time on the open market.• Purchaser has knowledge of comparable properties on the market.• Purchaser buys with the knowledge of all uses to which the property is adapted.• The property is capable of meeting the financial criteria set forth by the local lending agencies.

How Is Market Value Determined?There are numerous factors that affect the market value of a property:

• Location• Exceptional appeal• Style• Exciting extras/inclusions• Special financing• Area market conditions/competition• Time allotted for a successful sale• Property condition

The Competitive Market Analysis


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Thank you, and we look forwardto working with you.