4. Oktober 2010

TCS and Tata Corporate Sustainability Promoting Corporate Community Investment

4. Oktober 2010

TCS and Tata Corporate Sustainability Promoting Corporate Community Investment

Corporate Sustainability TCS Europe 2010 CONFIDENTIAL - 2 -

Tata Ethos sustained for 140 Years

1. Jamshetji Tata 1887 - 1904 (mills, hotels, community) “In a free enterprise the community is not just another stakeholder in our business but it is in fact the very purpose of its existence.”

2. Sir Dorabji Tata 1904 - 1932 (steel, sports, education, health) “The health and wellbeing of our operatives are our best assets.”

4. JRD Tata 1938 - 1991 (aviation, atomic energy, employee welfare) “The wealth gathered by Jamsetji Tata and his sons in half a century is held in trust for the society. The cycle is thus complete, what came from the people has gone back to the people many times over.”

5. Ratan Tata 1991 - (cars, literacy) “We are not doing this for propaganda. There are companies (outside the group) who may do it for the sake of publicity. We are doing it because we really wish to (by choice).”

Corporate Sustainability TCS Europe 2010 CONFIDENTIAL - 3 -

Pioneering Spirit

•  1902 Taj Mahal Luxury Hotel •  1907 Tata Steel Asia’s first, today world’s 6th largest •  1910 Tata Power Hydro Power •  1932 Tata Airlines Civil Aviation •  1968 Tata Consultancy Services Software - today in top 10 globally •  1998 Tata Motors India’s first indigenous car

•  Main companies in seven business sectors –  Chemicals, Engineering, Materials, Energy, Services, Consumer

Products, Information systems & communication •  Tata Tea is the second largest branded tea company in the world, through its

UK-based subsidiary Tetley. •  Tata Chemicals is the world’s second largest manufacturer of soda ash •  Tata Communications is one of the world’s largest wholesale voice carriers

Corporate Sustainability TCS Europe 2010 CONFIDENTIAL - 4 -

Unique Trusteeship Concept - 66% in Public Trusts

Company owner’s personal Trusts

Group Company Trusts

Company

Other Stakeholders

Society Company

Other Stakeholders

Society

Tata Charitable Trusts

Ownership of Group

Group

Corporate Sustainability TCS Europe 2010 CONFIDENTIAL - 5 -

Endowments for Creation of National Institutions

• (1911) Indian Institute of Science • (1936) Tata Institute of Social Sciences

• (1941) Tata Memorial Hospital

• (1945) Tata Institute of Fundamental Research

• (1966) National Centre for the Performing Arts

• (2006) Tata Medical Centre, Kolkata

Corporate Sustainability TCS Europe 2010 CONFIDENTIAL - 6 -

Business Model and Corporate Sustainability Overview

Corporate Sustainability

Marketplace Marketplace leadership Responsible and ethical

supply management Ethical leadership Brand & reputation

Workplace Responsibility to workforce

Diversity Management Development of Excellence

Retention Management

Community Supporting & Developing

customers and their communities

Environment Environment

Responsible Products & Service Ethical Global Sourcing Accounting & Reporting

Ethics, Diversity Health & Education

Marketing Product & Service development, Brand & capability awareness

HR Recruitment, Development, Recognition, Rewards, Engagement, Integration, Performance Management, Retention

Operations Sales, Delivery, Service, Relationship & Profitability Management Infrastructure/Logistics Office Management, Travel, Systems

Finance Revenue and payment management Procurement and supply management

7  

•  Taken up as part of Tata Council of Community Initiatives with the mandate to coordinate with various State Govts to adopt the CBFL Program •  Partner with the Mission 2007 Program spearheaded by Dr. M S Swaminathan. • CBFL being implemented in 1,00,000 Village Knowledge Centers (VKC) through various partner organizations •  Acknowledged by National Literacy Mission as part of strategy to adopt ICT for Literacy especially in the 11th Five Year Plan. • CBFL has crossed Indian shores and been implemented in South Africa, where a version in the Northern Sotho language — one of 11 languages in the country — is in used in the Lephalale municipality of Northern Province. •  Arabic is underway and we have also developed CBFL for Spanish. Similarly we have been requested by a partner, the Sterns Stewart Institute, to develop a programme in Moree (Burkina Faso, West Africa) as a precondition for adults seeking to access a Micro Finance project.

•   Computer Based Functional Literacy (CBFL) software designed and developed by TCS •  Available in 9 Indian languages. Now enhanced with numeracy. Arabic & Spanish CBFL under preparation •  250 active ALP centres across the country •  Over 140,000 people made literate

Computer Based Functional Literacy (CBFL) - Adult Literacy Programme (ALP)

wallpaper  graphics  engine  

story  board  

computer  based  func7onal  literacy  mul7media  engine  

NLM  primers  

Based  on  a  Puppet  Theatre  Model  

Using  CDAC’s  GIST  Technology  

Using  MacroMedia’s  FLASH  

lesson  scripts  

9

M-KRISHI Advice on fertilizer

•  Redefining the cell phone: from a mere voice device to a multi-function system •  Uses BREW applications on CMDA phones to provide vital information for farmers on issues like : •  Micro region weather information and advice. •  Advice on fertilizer and pesticide usage •  Market information

• Currently operational in Borgaon, in the grape-growing Sangli district of Maharashtra and in Waifad, Ganori and Bichaula for the use of farmers growing cotton, soyabean and potatoes respectively.

• TCS is working on developing an eco-partner network including NGOs, agriculture faculty, research scientists from national research labs and farmer’s associations.

Use of IT core competence to address large scale societal problems

mKrishi :

Mobile Agro Advisory System

Suguna

PAU

THNU

Collaboration

Collaboration ( Overseas )

- 11 -

PTC+ Netherlands Floriculture & Horticulture Tech Transfer Monitoring technology transfer process

Foreign Universities Ghana University Intern Oxford University Intern LSE-Research into effective technology Transfer

eFresh.com,Netherlands Connecting farmers to purchasers Introduce Quality Certification Connect farmers to supply chain Enable them to export

A.R.O. Israel Simulations Models Agriculture and Animal Technology

PhyTech, Israel Plant, soil, weather, sensors

Tech Transfer to Nigerian farmers

Tech Transfer to Afghan farmers

International Fertilizer Association, France

International Rice Research Institute Philippines

mKrishi makes sense to farmers in India and to business

- 12 -

MDGs many years of conferences Many initiatives address a few thousand people mKrishi address 70% of >1Bn at bottom of pyramid

Attacking real issues facing farmers every day Farmer is the centre of solution, not technology Product and revenue , cost in pesticide , Suicide

70%

30%

The Gap exists between farmer and his stakeholders

Base station Serves 500 farms

New bottom of pyramid revenue Collaborative and scalable solution Leverage expertise- banking, government, agriculture etc

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‘Anytime Anywhere’ services

Single sign-on and single point access to multiple government services

Transparent governance leading to improved image of the government

Scalable kiosks model under Public-Private Partnership mode providing employment to the local citizens

Providing timely and comprehensive services to citizens in remote areas

Taking the Government to the doorstep of the citizens

AP Online is the digital gateway of the Government to provide multiple services, any time and anywhere to citizens and business users.

•  Unique Tata Swach Reverse Flow with Nano Technology •  Meets internationally prescribed challenge levels for

bacterial and virus •  3000 Litres of purification per bulb (replaceable cartridge

Rs. 299) giving approx 10 paise per liter cost to customer which is cheapest to any other brand and even boiling water.

•  No Chemicals (No chlorine, no bromine) Made of RHA (Rice Husk Ash) impregnated with nano silver coating which kills almost 100% bacteria and viruses.

•  Stops water flow from top container (input water) to lower container (purified water) using FUSE

•  Total capacity both containers 18 litres •  Non Electric & does not require running water from tap. •  Easy to assemble and clean. •  10 am to 8 pm customer care centre for assistance (Call:

1800-258-5858) •  MRP Rs. 749 & Rs. 999 (possibly cheapest in the world)

RP Rs. 749 & Rs. 999 (possibly cheapest in the world) For more details visit www.tataswach.com

TATA SWATCH – Nanotech Water Purifier

MYGOODWORKS

•  mygoodworks is an initiative tied to an Incubator of one of our large customers in Europe.

•  It operated as separate stichting, that offers an online platform through which individuals can provide funds directly either anonymously or as registered users, either as donations or as loans, to local projects. Microcredit, Sustainability, Revolving donations, Crowd funding, Social networking are key trends capitalized on by this initiative.

•  TCS has developed this IT platform on an “”at cost” basis as a CSR initiative.

GIRISH RAMACHANDRAN-DIRECTOR FORMER GLOBAL HR HEAD – S PADMANABHAN TCS NETHERLANDS ASSOCIATES EUROPE AT THE WALK AT THE WALK IN AMSTERDAM AT THE WALK IN AMSTERDAM

ASSOCIATES OF TCS GERMANY ASSOCIATES FROM TCS DENMARK & TCS SWEDEN PARTICIPATING IN THE WALK AT THE WALK

WALK FOR LIFE – PARTICIPATION ACROSS TCS EUROPE

17

SNAPSHOTS

WORKING WITH NGO’S & CHARITY ORGANISATIONS IN FIGHT AGAINST HUNGER AND POVERTY

Residents & Clients of Wesser 5 - NGO in Frankfurt HR Manager Central Europe with organisers of Lazarus – ”Home for Homeless”

Thank You