TBIDS: Comprehensive BI Solution for Telecommunications Business Intelligence for Decision Support

tBIDS: Comprehensive BI Solution for Telecommunications

Business Intelligence for Decision Support

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Requirements/Pain Points Driving BI Spending

Requirements/Pains Total Carriers BI Spend

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In a Period of Industry Transformation

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Current Inhibitors to Success

Data Availability

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Business Intelligence Trends

• BI standardization

• While BI has been deployed departmentally, IT organizations are driving enterprise BI standards

• BI to the masses

• Deploying BI to the “corporate middle class” has started• BI meets applications and processes

• Analytic tools, application package, and integration worlds continue to collide

• Predictive and applied “inline” analytics

• ITOs will put a bigger focus on predicting and integrating analytic solutions to solve business problems at the point of interaction instead of providing retrospective analysis

Source: Andreas Bitterer, Gartner Group, Business Intelligence: Trends, Directions and Best Practices, Sep 2006

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BI Continuum: On the Way to Pervasive BI

Analytics driving process

optimization

BI driving business

transformationIT driving BI CPM driving

strategy Signposts:

BI Continuum

Networked & Collaborative:

Constantly augmenting &

optimizing performance

Specialists, analysts

Managers, customers,

partners

Operations, point of work Pervasive

Active: Intelligent

decisions made quickly

Passive:Delivery of information

Users:

Role of BI:

Linked:Integrated

plans & analyses

Decide AlignMeasure Optimize InnovateDiscover

StrategyAnalysts/Mgmt. Process


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Major Drivers and Inhibitors to Pervasive BI

• Skills• Lack of best practices and methodologies

to manage a complex and pervasive set of BI capabilities

• Users can’t understand the analysis and correctly interpret the results

• Stability and flexibility of business processes

• Low process maturity• Lack of closed-loop process management

• Silo think• Of infrastructure, applications, definitions,

rules, calculations, etc.• “NIH” syndrome

• Spreadsheet as information systems “duct tape”

• Sponsorship• Limited vision and perceived business

value/impact

• Consumerization of use of information• High expectation of ability to use

and access• Standardization/commoditization

• Basic BI platform functionality (i.e., reporting, query, dashboards) broadly available & “good enough”

• Modularization• BI functionality becomes more

componentized and service-oriented• Users and developers can more easily

customize• Users can add value in pursuit of

self-interest• Networked collaboration

• Fosters environment of innovation and contribution

• Ability to easily share and manage user insights and contributions across wide numbers of users and applications (not just internally, either)


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Shift Focus From Individual Projects to

BI as Core Competency

BusinessSponsor

CPMApps.

EmbeddedAnalytic

EmbeddedAnalytic

EnterpriseArchitects

Compliance

BIApps.

ServiceProviders

CompetencyCenter

BIApps.

Function of BI Competency Center

– Provide vision and strategy and business plan for integrated BI initiatives.

– Define standards; establish overall BI applications architecture.

– Define and manage product portfolio.

– Program management across business, IT and service providers.

– Define information standards: data, business rules, governance, quality …

– Drive competency and consistency via education and support.

– Make BI into a core competency.


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tBIDS – Next-Generation BI Solution for Communications

• Comprehensive enterprise-wide BI platform • Data integration and warehousing• Data purity and integrity• Built-in connectivity to operational data stores• Advanced OLAP and Data Mining capabilities• Integrated with leading BI front-end tools and technologies

• Built on “Think Big - Build Step-By-Step” philosophy• Provides end-to-end Single view of business• Business process KPI driven• Rapid Development and Cost Effective


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Call Analysis

Churn Analysis

Roaming Analysis

Campaign Management

Network

ARPU/ARPM Analysis

Product Analysis

Fraud Detection

Customer Segmentation

tBIDS – Key Business Process Coverage Areas


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tBIDS – Logical Data Model

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tBIDS Capabilities: DashboardsEncapsulation and Rendition of Enterprise BI Needs

• Dashboards on key measure• Analyze Trends for your key

measure• Analyze key measure against

product category or Rate Plans

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tBIDS Capabilities: ReportingActionable Intelligence based on KPIs and Operational Metrics

• Reports and Analytics available on key subject areas

• Templates available

for rapid deployment• Templates based on

TCS rich Domain

Expertise and BI

experience

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tBIDS Capabilities: GIS Integration

• Spatial Analysis available• Analyze KPIs like Churn,

Activations by Geography• Data can be analyzed by

Regions, States, Cities, Zip Codes

• Drill down to lower levels of granularity

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tBIDS Capabilities: High-end Analytics and Predictive Modeling

Customers sorted in

likelihood to purchase a

product

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Oracle:

Single, Integrated, Global, Scalable, Real-Time Repository

CRM

Distribution

Financials

ServiceSRM

PlanningERP

Data Warehouse

Demand & Order Data

SupplierData

ManufacturingData

Transportationand Logistics

Data

Financials Data & Consolidations

and

Daily BusinessIntelligence

Purchasing Data Product Data

Competition:

Cost and Complexity

Customer Data

Pricing Data

HR/HCM Data

Projects Data

Oracle’s Superior BI Architecture Designed for Business Insight and Actionable Results

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tBIDS Value: Pervasive, Real-time Insight

Executives

Managers

Front-lineEmployees

• Enterprise semantic model• Model centric vs. report centric

• Pervasive business insight• Personalized and embedded information

• Real-time predictive insight • Activity monitoring and predictive analytics

• Insight driven actions• Guided analytics enforce process

• Standards based architecture • Infrastructure integrates with yours

• Fastest time to value • Pre-packaged analytic applications

• Lowest Cost of Ownership• Faster deployment, easier maintenance, less

risk

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tBIDS Value: Actionable Insight for All Roles

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tBIDS Value: Actionable Insight for All Users

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tBIDS Value: A Comprehensive Next-Generation BI Platform

SiebelOLTP

BackOffice

SAP BWOracleBAW

EnterpriseDW

DepartmentData Marts

Intelligent Request Generation and Optimized Data Access Services

Enterprise Business Model Metadata Services

Data Mining Services

Intelligent Multi-Level Caching Services

Multi-dimensional

(MDX) Sources

Other

File or XMLSources

Oracle BI Server

Real-Time Decisions Engine

Multidimensional Calculation and Integration Engine

• Single, logical view of all enterprise data (one version of the truth)

• Scalable Performance• Rich Analytical Capabilities• Centralized control, security

and visibility

• All relevant enterprise data sources

Relational (SQL) Sources

Intelligence Dashboards

Information Access, Analysis and Delivery Options

ProactiveDetectionand Alerts

MarketingSegmentation

Data Mining

Mobile Analytics

In-ContextOperational

Insight

Ad-hoc Exploration

AdvancedReporting

Web Services& Integration

Open Intelligence Interface

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TCS BI/Oracle CustomersTelecommunications

• British Telecom, UK• Cingular, USA• Hutch, Australia • Nortel, USA• Proximus, Belgium• Verizon, USA• Tata TeleServices, India

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Gartner on TCS Business Intelligence Implementation Services MQ

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IDC on TCS (2/06)Excerpts from IDC White paper on “Partnering for Successful Business Analytics Projects”

• TCS has a robust solution implementation methodology with supportive internal business processes

• TCS develops customizable templates and other reusable assets to replicate client success stories based on industry and technology expertise

• Dedicated technology centers of excellence ensure that TCS has employees with the proper technical skills, meaningful technology partnerships, and best practices and know-how that are being captured for reuse

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IDC Names Oracle Business Analytics Leader for 2005 (11/06)

• Oracle Named Worldwide Market Share Leader in Business Analytics Software and Data Warehousing Tools (3rd consecutive year)

• Oracle's Business Intelligence (BI) solutions encompass a comprehensive, integrated set of leading products including packaged BI applications, BI platform infrastructure software, and data warehousing.

• Oracle was the largest business analytics vendor with 13.1 percent market share and revenues of nearly $2.2 billion for 2005 (IDC, “Worldwide Business Analytics Software 2006-2010 Forecast and 2005 Vendor Shares”)

• Oracle is the leader in the data warehousing tools market with 19.3 percent market share and nearly $1.9 billion in software revenue for 2005 (IDC, “Worldwide Data Warehousing Tools 2005 Vendor Shares”)

tBIDS: Comprehensive BI Solution for Telecommunications


Documents

TBIDS: Comprehensive BI Solution for Telecommunications Business Intelligence for Decision Support