STUDY THE MARKETING STRATEGY OF HOTEL INDUSTRY

7/29/2019 STUDY THE MARKETING STRATEGY OF HOTEL INDUSTRY

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STUDY THE MARKETING STRATEGY

OF HOTEL INDUSTRY

PRESENTED BY :

ANKIT SHUKLA

Section – F



HOTEL INDUSTRY IN INDIA

There are about 1,285 approved budget hotels across the country withabout 51,000 rooms apart from guesthouses, dharamshalas anddevasthans in the unapproved sector.

Most of the five-star hotels are witnessing an average room occupancy rate of over 80%.

India’s Taj Mahal continues to figure in the Seven Wonders of the World.

To set up a 5-star deluxe hotel with 250-300 rooms will cost

approximately Rs.300 crore, excluding the land cost. As per estimatesby hospitality consultancy HVS International, around 150 hotelprojects are in the works across the country, which are likely to addaround 53,000 rooms over the next five years.



RADISSON BLU HOTEL

Radisson Blu Hotel Ahmedabad is located in the city centre in closeproximity to the business and shopping hub

The hotel is 20 minutes drive from the airport and 5 minutes drivefrom Gujarat university exhibition/convention centre and the IndianInstitute of Management,Ahmedabad.

The Hotel houses 116 well appointed rooms including business classrooms and suites with complimentary wired and wireless internetconnectivity.

Standard amenities in all rooms and suites include free high speedinternet access, coffee and tea provision, 4o inch LCD television andmini bar.

Guests staying in the Business Class Rooms receive complimentary airport transfers and access to the Business Club Lounge, whichincludes a buffet breakfast and light refreshments throughout the day,happy hours and an exclusive meeting room.



OBJECTIVE & PURPOSE

To provide seasonable customer services.

To create customer satisfaction.

To develop an effective customer relationship management system.

To arrange all the facilities in according with customer expectation.

To develop channel of communication.

To develop customer feedback system



RESEARCH METHODOLOGY Gaining Knowledge & defining Objective of the Project.

Data Collection- Primary and Secondary Data

Preparing Questionnaire.

Sampling Plan: Sample Size- 300 Customers.

Customer Survey

Analysis



FINDINGS The service management industry (sometimes known as contract catering)

is part of the hospitality, leisure, travel and tourism sector, represented by People 1st Sector Skills Council.

This sector also includes the following industries: gambling; hotels; pubs, barsand nightclubs; restaurants; self‐catering accommodation, holiday centresand youth hostels; travel and tourist services; visitor attractions; andhospitality services.

It has grown over the last 20 years and, despite the current recession, ispredicted to continue to grow in the medium to long term. The sector

as a whole currently employs almost 2 million people.



There are 185,800 people working in the service management industry.

Customer prefers online booking.

Managers try to make good relationship with customer.

Provide discount scheme.



RECOMMENDATIONS

Administration should provide a questionnaire which can be developed by specialperson developing on the experiences related to same event to the worker on thecompletion on the wore task so that various basic requirement and causes of inconvenience in their operations can be listed and removed.

The process of allotment of spaces should be fair.

Administration should continuously track the necessities of the workforce working on the site.

The water and power supply should be continuous

It is very difficult but beneficial that administration should make a store to keep

continuous supply of footing and lodging material.

To the worker’s on demand.

It is essential that they review and consider their performances on the time to time.



CONCLUSION

The hotel industry in India having a tremendous opportunity in the futurebecause of increasing trends in the tourism industry and governmentpromoting the “Incredible India” campaign and other tourism promotionmeasures.

Industry is opening gates for the foreign investment which is a good sign for

the industry

Industry is working toward the fulfillment of the demand and supply gap.

Focus on Media Strategy.

The hotel industry in India is mix of many brand internationally establishedhotels having the scope to attract shares in the brand hotels which will help to

expand the industry and the innovations in the industry is helping the hotelsto retain the customers with them.



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STUDY THE MARKETING STRATEGY OF HOTEL INDUSTRY