FACTORS INFLUENCEING CUSTOMER

SATISFACTION IN HOTELS

CONTENT Introduction Marketing Mix Marketing Strategies Top brand hotels in india Challenges faced by Hotel Industries Conclusion

What Is Hotel Industry ?• A Commercial Establishment Providing Lodging,

Meals, And Other Guest Services.

• It is a main source of accommodation also.

Hotels are a major service industry in india, whose significance is undoubted.

The hotel industry in india is one of the fastest growing sector of our economy.

The hotel industry in india seconds china in the Asia pacific region. It is valued at $23 million (rs.11976 crores)

About 4.4 million tourist visit india every year, thus the growth prospect is very high. the hotel market is expected to double by 2018

HOTEL MARKETING STRATEGIES

USE AdWORDS’ HOTEL Ads

AdWords’ hotel ads is the ad format of choice for hotels, guesthouses, bed and breakfasts, and any other type of hospitality business.

As you can see hotel ads offer the user a great deal of information, including a star rating, a review summary, the average nightly rate, and an image of the hotel , This lets prospective guests identify potential places to stay at a glance

DIGITAL PRESENCE & SOCIAL MEDIA social media MUST be a part of hospitality

marketing and it goes without saying that every hotel or restaurant needs to have a high quality website – preferably with an online booking system. With hotel review sites such as Trip Adviser

Hotel should also have a Facebook, twitter and instagram pages where you can interact with your customers plus you can highlight special offers and events at your business.

APPEARANCE

Reception and Lobby It being the key part of the hotel that the guest sees, thus it should be well-designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free

It is very true what everyone say’s in terms of the first impression is a lasting impression! This is not just true in personal aspects but in business situations as well

VOUCHERS / OFFERS

It is a document that entitles the holder to a discount, or that may be exchanged for goods or services.

vouchers enable us to reach consumers that we typically would not reach, representing a means of stimulating additional purchases.

MARKETING MIX

product Price Place promotion People Physical

evidence

• PRODUCT - Hotels stay innovative in the peripheral services.

• PRICE - The diverse nature and character of dishes , involvement of cost and spending power of customers.

• PLACE - Location of the hotel is the most important business decision for the hotel.

• PROMOTION - Advertisement, publicity, sales promotion, personal selling, word-of-mouth promotion and telemarketing are the components of a hotel’s marketing strategy.

• PEOPLE - The hotel management should train its people regularly, especially the front line professionals.

• PHYSICAL EVIDENCE - Lobby- It being the first & the last part of the hotel that the guest sees, thus it should be well-designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free.

TOP BRAND HOTELS IN INDIA Taj group of hotelsThe oberoi group of hotelsLe Meridian Group of HotelsThe Leela Palaces Hotels and ResortsMarriott Hotels & resortsHyatt Hotels Corporation

CHALLENGES FOR HOTEL INDUSTRY

Shortage of skilled employees

Customer expectations

Intense competition

Retaining quality workforce

Promote tourism

CONCLUSION

From the above discussion it can be concluded that The hotel industry is one of the fastest growing sector of our economy.Tourism is the key part of hotel industry , now a days every hotel wants to promote this to expand their business.

Thanks For Your Attention

- Jaswant Singh Panwar MBA 2nd SEM