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Hotel Sales-Marketing•Market Trends, Development & Awareness•Helpful Books, Websites & Other Items•Marketing & Trade Partnerships
Hotel Marketing
Trends and behaviors:• How completely do you know the real expectations of your
guests and clients?• How deeply do you know the trends in each market segment?• Are you thoroughly familiar with the purchasing behavior of
your existing and prospective guests and clients?• What do you know about the 'travel journey model' of your
guests?• Are they looking for overnight lodging as part of something
else, or are they looking for a memorable experience in its own right?
http://www.hospitalitynet.org/news/4061062.html
Hotel MarketingAwareness and market development:• Are you intensively involved in implementing systems that track in
real-time the results of your sales & marketing programs?• How thoroughly do you understand the competition and market
environment?• Are you using the most appropriate distribution channels to
generate business?• Are yield & revenue management tasks completed on a daily basis?• Are you proactive with all social media, developing a strategy for
each channel?• Are your sales & marketing costs monitored on a regular basis?• Have you defined which sales & marketing costs should earn a
return and are you tracking sales & marketing project profit and loss accounts, e.g. weddings, daily?
Hotel MarketingManagement and motivation:• Do you have the right management team and are you measuring their
performance regularly?• Are you developing and implementing SOPs on a regular basis?• Do you employ talented, well-trained, dedicated and service-orientated staff?• Are you prepared, with your staff, to provide excellent service to the hotel's
guest and clients?• Are your behaviors honest, full of the confidence and authentic?• Are you on time with responses and willing to be proactive on a daily basis,
not only during occasional sales blitzes?• Do you conduct audits and "health checks" of the hotel's departments on a
regular basis?• And the last, but not the least, the final question: how have you as an
individual improved internal and external communication in the last month?
Marketing Tactics: Handouts & Flyers
Marketing Tactics: Rack Cards
Marketing Tactics: Brochures
Marketing Tactics: Brochures
Inexpensive Options www.vistaprint.com
Mobile Billboards
Inexpensive Option: $10-15/Shirt on www.vistaprint.com
Marketing Examples & Ideas
Inexpensive Options• 1 Guerilla Costume from Walgreens: $40• 1 T-shirt from VistaPrint: $15• Attention Received: PRICELESS!!
Inexpensive Options: www.vistaprint.com Personalized Business Cards
Employee Referral Card Unique Business Card
Good Incentive for FD Attendants • ‘Close’ more sales leads• ‘Close’ more call-ins & inquiries.
Give Each Employee 10-15 Cards
(Employee Name & Date)
Inexpensive Options: Handouts & Flyers Special Discounted Rates* Local Businesses near hotel (employees that travel)* Mall: Introduce yourself to the store manager to hand them out* Local Medical Facility (not too large) with Traveling Doctors/Nurses
Front: First thing they see! (Attention Grabber)
Inside: Unfold back with brief description of ‘special’ you’re offering!Map & Directions to your property with contact number important!
“Seasonal Specials”• “Bad Weather Special”
– Hand out coupons or flyers to surrounding businesses offering special weather rate.
– Employees that travel may need a place to stay– Managers, Doctors, Nurses travel 30+ miles
Holiday Cards• “Unique Factor”
– Corporate Clients receive hundreds of cards each year– How will your card avoid the garbage & make an impression?
‘Sticker-BOMBS’• Public Places, Lots of Traffic & Views• Random Placement: Golf Carts, Back of Seats, Doorknobs,
Apparel • WARNING: Nothing Explicit, Damaging or Offensive• Simple, Non-Destructive & Removable (if necessary) I received more comments from random people about this sticker on the McDonalds Drive-Through Pole in 2 Weeks than I ever could have imagined.
‘Marketing Placement’Examples of adding stickers to clothing & other items
Mobile Advertising
Marketing Examples: ‘Attention-Grabbers’Be Fun & CreativeThink ‘what would grab my attention?’
Marketing Examples: ‘Attention-Grabbers’Be Fun & CreativeThink ‘what would grab my attention?’
Hotel Virtual TourInexpensive option to promote your business on multiple social
media sites. • http://www.youtube.com/watch?v=vfQ4f6fxgLU&feature=g-upl • Steps to creating your own “Virtual Tour”
– Take 1-2 Hours to record all aspects of your hotel to show everyone. – Exterior: Commons Area, Main Entrance, Parking Lot – Interior: Main Lobby, Front Desk, Business & Fitness Center & Other
Amenities – Room Types: Make sure to include each room type & all in-room amenities
Helpful Books & Websites
Marketing Partnerships
Marketing PartnershipsOthers start to promote for YOU!
Marketing Partnerships
Marketing Partnerships“Hawkeye Sports Properties”
Marketing Partnership Examples
Marketing Partnership Examples
Marketing Partnerships“Hawkeye Sports Properties”
Marketing Partnership Examples
Suburban Game Sponsor Radio Interview.mp3
Hawkeye Game Sponsorship “Live Radio”
Interview
Marketing Partnerships=Great Relationships
“Jack of all Trades”“Jack of all Trades” • Versatile • Organized• Involved • Supporting Local
Groups/Events• Volunteering
Website Links• Hotel Success Handbook: http://www.hotelsuccesshandbook.com/• Endless Referrals: http://www.amazon.com/Endless-Referrals-Third-Edition-Burg/dp/0071462074
• Jeffery Gitomer: http://www.gitomer.com/• Laws of Success: http://
www.amazon.com/The-Law-Success-Wealth-Builders-forAchieving/dp/158542689X
• Guerilla Marketing: http://www.gmarketing.com/• It’s Your Ship: http://
www.amazon.com/Its-Your-Ship-Management-Techniques/dp/1594831963• Other ‘Sales & Marketing’ Books:
http://www.amazon.com/Best-Sellers-Books-Marketing-Sales/zgbs/books/2698
