Hotel MarketingTOP Ideas 25

That recognizes the need for a strong online presence. It’s not enough to be listed on online travel sites anymore– guests will also research your own site, look up what others have said about you, and look for what you say about yourself.

When it comes to hotel marketing, it’s about developing a strategy

We’ve compiled a thorough list of hotel marketing resources to get you started– and be sure to check out our Ultimate Guide to Hotel Marketing. It’ll jump start your marketing campaign with three easy, actionable tips.

1) 13 Terrific Marketing Ideas for Hotels

Small or independent hotels need to have a killer online presence, there’s no doubt about it. These days, customers will come to your site. Blow them away with beautiful images, and then make it easy for them to book with you. This is a necessary way to growing your hotel business.

2)3 Things You Can Do Now To Grow Your Independent Hotel Or Travel Business

By Dan O’Day. Don’t focus on features. Don’t even focus on benefits. asdasdfaasdfasdfasdf the results. In this short video, Dan will completely

change how you think about advertising on radio and in general.

3)14 Visual Content Marketing Ideas for your Hotel

By Sabrina Lugo. How will you visually dazzle your guests? Sabrina takes you through 14 ways to make them remember your hotel. For example, guests are more likely to engage when you post at least 30 photos of

your hotel on your website or social media.

4)8 Tips to Choose a Hotel Marketing Agency

By Simone Puorto. Are you looking for a marketing agency to represent your hotel? It’s important to hire a company that understands hospitality,

and Simone has put together an awesome ingredient list. One of my favorite tips is not centering your strategy completely on a website– it’s

part of a whole.

5)How to Improve Your TripAdvisor Ranking – An Infographic

For hotels, there’s very few websites more crucial to marketing that TripAdvisor. If you’re not familiar, TripAdvisor is a popular review site with

an active community of reviewers. In fact, 60% of American travelers consult TripAdvisor before booking their hotel.

6)8 Terrific TripAdvisor Tips for Businesses

So, how exactly do you leverage TripAdvisor to your hotel’s advantage? Here’s an excellent guide with 8 tips you can start implementing right

away. The first tip: respond to guest’s feedback on TripAdvisor right away.

7) Hotels Responding To Guests on TripAdvisor Lead to More Bookings

In case you needed solid proof, here’s a study that shows that hotels who respond to guest comments are 21% more likely to get booked than hotels that do not respond at all. This indicates that guests want to know

that you’re actively concerned about their stay and that translates to positive feelings, and more bookings.

8)4 Ways to Tactfully Ask Your Guests for a TripAdvisor Review

Just because we can’t get enough of TripAdvisor (it’s extremely important), here’s four ways to ask guests to review your hotel.

TripAdvisor can actually boost your marketing because hotels with lots of reviews, can attract new guests due to popularity.

9)SEO vs SEM – An Infographic

Search engine optimization (SEO) vs search engine marketing (SEM)– which one to choose? Here’s a helpful infographic. Hint: Use SEM if you

need guests now (and who doesn’t?), but use SEO for a long term strategy. Combined, they can help you dominate organic search.

10)Social media is an unavoidable part of marketing your hotel. You need to speak directly to your guests, and social media allows you to foster that

relationship. Need help knowing where to start?

How You Can Use Social Media to Drive Hotel Marketing

11)Oh, how we love infographics here. This infographic breaks down what you need to know about online travel agencies (OTA) and how online

hotel distribution is changing.

Hotel Online Distribution The Ultimate Guide

12)10 Hotel Marketing Rules for Direct Bookings

By Martin Soler. Martin advises that your unique selling point isn’t what you think it is, it’s what your guests think it is. This quick rule book is

filled with great advice on guest-centric marketing.

13)Top 10 Social Media Marketing Tips for Hotels

By Patrick Landman. How can you use social media to market your hotel? Patrick provides 10 great ways to boost your online reputation with the

aid of social media platforms, such as Facebook.

14)How to Get Your Hotel Listed on Google Hotel Finder

By Obaidul Haque. Ever heard of Google Hotel Finder? Brought to you by Google, this tool allows guests to search for and book rooms right from

the search page.

15)Making the Case for Independent Hotel Websites

By Lauretta Shokler. Does your hotel need its own website? Lauretta definitely makes the case for building your own site. This comprehensive

article discusses the benefits of developing your own site in terms of user experience and search marketing.

16)How Can Independent Hotels Retain Guests in a World Cramped With Loyalty Programs?

By Lauretta Shokler. Does your hotel need its own website? Lauretta definitely makes the case for building your own site. This comprehensive

article discusses the benefits of developing your own site in terms of user experience and search marketing.

17) The Importance of Hotel Loyalty Programs

By Jennifer Nagy. Did you know that your hotel loyalty program can market for you? Jennifer breaks down why hotel loyalty programs really do work, and they’re not just for the big brands– small, ultra boutique

hotels can also get in on the action.

18)Loyalty Programs for One of a Kind Hotels

By Julie Weed. Think you need to be a part of a big chain to have a loyalty program? Think again. Here’s an excellent read from the New

York Times that discusses how independent and one of a kind hotels are using programs to build loyalty. Creating a loyalty program can benefit

your hotel exponentially.

19)8 Marketing Tools for Independent Hotels

By Chris Martin. Chris takes us through eight ways to effectively market an independent hotel. For example, use video. YouTube is the second

largest search engine on the Internet, and you can use YouTube to boost your hotel’s online profile.

20)Agile Marketing Ideas for Hotels

By Sam Weston. Are you flexible to the market around you, or are you simply focused on heads on beds? Sam explains the virtue of swaying with market demand and provides four examples to back up his expert

advice.

21) 12 Content Ideas for Your Hotel’s Blog

BAs a small or independent hotelier, you have the luxury of creating a blog to further engage your guests. But blogging can be tough if you

don’t know what to say. Here’s a guide to help you develop a hotel blog and keep the ideas rolling in.

22)25 Lucrative Marketing Ideas for Hotels and Resorts (PDF)

Sometimes, it’s just fun to see how other hotels are marketing themselves. Here’s 25 ways hotels created memorable marketing. Let

these ideas inspire you to create your own marketing strategy.

23)Three Mistakes Hotel Marketers Make When Displaying Their Product

By Michael Leander. Bravo to Michael for discussing how hotels can go wrong with their well-intentioned marketing strategies. He calls out hotels

who get it wrong, but explain how they can get it right.

24)Travel Marketing: 11 Tips for Marketing Your Hotel or Agency

By Nick Gibson. Chances are, you treat your guests like family. Here’s your leg up on the competition. As an independent or small hotel, a big part of your unique selling point is your size– you’re small enough to

care for each guest.

25)5 Inbound Marketing Ideas for Hotels

By Ryan Taft. Ryan has some great ideas for getting your hotel out of slump and into active engagement with your guests. Among the five ideas is starting a travel group on LinkedIn.

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