Sparking am e-book revolution through a self serve model

8/14/2019 Sparking am e-book revolution through a self serve model.

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Sparking ane-bookrevolution

Sameer Shariff Founder & CEOTOC 2009


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AgendaTrends & Challenges Case Studies of Success

Formulating your Strategy iPublishCentral


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Who we are? From inception till 2008, Impelsys has powered more than

2000 projects for billion dollar publishers to small milliondollar publishers

We have spent millions of dollars on our core technologies,

iPlatform, VirtualPages and iDAMS . We have built themover the past 4 years and the technologies are servingmillions of readers worldwide.

We launched iPublishCentral (ipublishcentral.com) as aSoftware as a Service (SaaS) model leveraging our years ofexperience. The goal is to bring down costs of delivery sothat any publisher can build an online strategy.


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We serve 200+ publishers across geographies & segments.


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Key takeaways from this presentation

ControlControl

DiscoverabilityDiscoverabilityExperimentExperiment

RelationshipRelationship


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Trends


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Trends in Reading

(Source: AAP, http://www.publishers.org/main/IndustryStats/indStats_02.htm )

Reading and buying trends ofbooks not encouraging

3.2 % increase from 2006 with a compound growth

rate of 2.5 % per year since 2002

This increase, the highest in the last 26 years, is stillinsignificant when compared to video games (19%)and movies (5.3%)


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Trends in Reading

Availability of these differenttypes of media - vying forreader's attention anddollars


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Trends in Reading

How do you get to understandyour customers?The web is changingconsumption and your future

markets will change.


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Web is changing reader behavior

Trend is towards searchingand foraging for informationIncreased use of Google and

Wikipedia for reading andresearch

Bits and pieces of information areweaved together from multiplesources like scent trails

(Source: Xerox PARC, http://www-users.cs.umn.edu/%7Eechi/papers/chi2000/scent.pdf )


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Is making content visible thefirst step in the solution?

Will it provide a strong enoughscent for people to browseand ultimately buy?

Google Book Search


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You must give the consumers

what they need/requireProvide content andnot books


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Reference Reader Trends

(Source: Global Faculty eBook Survey, 2007, February(http://www.surveymonkey.com/s.aspx?sm=wS8CU8W9N_2fIwRuMq5gNMsw_3d_3d )

Do you prefer using online resources or print for your research, class presentationand instruction? No. of respondents 831

1 in 2 people or around 50% prefer doing research reading online.


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Source: IDPF Industry Statistics (http://www.idpf.org/doc_library/industrystats.htm)

Market trends


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Participative:I matter and so does my opinion

(source: www.idpf.org/events/presentations/Frankfurt 08/FBF08_RandomHouseUK_Duggan.ppt - )

Consumer Expectation

Interactive:audio, video, animations

Cost:micro-paymentsAvailable:Anywhere, Anytime


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Trends

Challenges


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Challenges of going e

Multiple formats, hardware devices, software

Which one will win? What formats?


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Cost and RiskCost of experimenting and risk of competition


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Conversion costsTagging/Metadata (how deep?)Time to Market


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Challenges in depending on othersWho controls it?Who is gaining insights into user behavior?Who understands the market needs?Who can develop products that meet these needs?


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SuccessStories


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Experiments:

World Banke-Library


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Sparking ane-bookrevolution

Sameer Shariff Founder & CEOTOC 2009


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Experiments: World Bank Results and Sales Contribution

Source: Channels for Online Publishing: The Experience of World Bank Publications, Valentina Kalk, 2008(http://www.editoresmadrid.org/Seminario%20STM/Intervencion_Kalk_Valentina.pdf )


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Experiments:

Random HousBeyond EBook


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(Source: IDPF Digital Book 2008: Random House Update, Matt Shatz, 2008,www.openebook.org/events/presentations/digitalbook08/mShatz.pdf )

Random House Beyond EBooks

Along with their own book preview program, called Browse & Search , RandomHouse is also looking beyond ebooks and now offers Personalized Books,Chunked Content (for $2.99 for each chapter), Custom Content Selections and Adsupported content


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2,824,527Book Pages Viewed

184,444People who have viewed a widget

254, 383Number of widgets viewed

(Source: Matt Shatz, IDPF Digital Book2007,http://www.idpf.org/events/presentations/digitalbook07/Matt%20Shatz%20-%20Random%20House.pd f)

Random House has effectively increased page views and inturn the popularity of their content by being visible

Experiments: Random House BeyondEBooks


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Experiments:

OReilly Safariand Beyond


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They also experimented withvarious tools like SafariU thatallowed custom mash-up

publishing of books forUniversity professors

Experiments: oReilly Safari and Beyond

O'Reilly Media has been at theforefront in experimenting withdifferent models of electronicdelivery

Started in 2001 as a web basedsubscription model, it is now the #2channel behind Amazon for O'Reillyin sales(Source:http://radar.oreilly.com/2009/01/competition-in-the-ebook-marke.html)

Offering a NetFlix-like model oflending books, it remains DRM

free offering as many prints andcopies a subscriber wants to make


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O'Reilly now offers booksin PDF, Mobi and ePUBformats as directdownloads

Experiments: oReilly Safari and Beyond

They service various channelslike Kindle, iPhone and Stanza

This has resulted in a strong market expansion strategywhere O'Reilly now meets the needs of all types ofcustomers


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Increase visibility by beingavailable where yourreaders are

Be relevant and useful Introduce your books and

create brand awareness Increase page views to gain

SEO and SEM

Get insight into what yourreaders are doing Offer value to potentially

increase sales

Increase Visiblity


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Who controls theserelationships?

Is it sufficient to haveretailers like Amazon andsearch engines like

Google manage them? How do you build your

infrastructure for thefuture - the investment

does not have to be great

Control


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Introducing iPublishCentral


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iPublishCentral is low-cost and low-risk Software as a Service (SaaS)

focussed on publishing It helps publishers to formulate, runand control their own E-Strategy

The vision of iPublishCentral is tohelp publishers through a self-servemodel to market, distribute anddeliver content online

Launched during Frankfurt BookFair 2008, we currently have morethan 150 publishers on it


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It helps publishers convert capitalexpenditure plans to revenueexpenditure with a pay-as-you-go

model It takes away the need for up-front

investments in installations,operations, support, maintenance and

training Automated content workflow and

ready-to-go functionality offers zero-conversion costs and quicker time tomarket

Fully backed with a SLA It's entirely self service , but for

publishers short on time and resources

support on a T&M basis

Widgets


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Portals


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Key takeaways from this presentation

ControlControl

DiscoverabilityDiscoverabilityExperimentExperiment

RelationshipRelationship


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Thank YouTo see how ipublishcentral can make adifference to your business, sign up atwww.ipublishcentral.com

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Sparking am e-book revolution through a self serve model