Sparking a Sponsorship Culture Revolution

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Sparking a Sponsorship-Culture RevolutionWilliam - william@pitchergroup.comSponsorship Toronto - October 17, 2012@WilliamPitcher#SponsorshipTO

How you embrace sponsorship across your organization can cost or earn millions.Sponsorship Value to You

Sponsorship? Culture?Sponsorship Culture?Sponsorship Culture:Group belief that marketing partnerships are vital to your mission and group action to foster them.NASCAR5Challenges

#1Believing you cant do sponsorship.

#2Believing you already do sponsorship.

#3Believing sponsorship is selling out.

#4 Believing sponsorship is too costly.

#5Believing you are too busy for sponsors.

7 Tactics to: Spark a Revolution#1Return Value to Stakeholders must greater than their Inconvenience#2Make sponsorship pay its own way

#3 Leverage Added Value of Sponsorship


#5 Learn, Sell, Invest, Grow

#6 Focus on Mission#7Have Fun

DiscussionWilliam - william@pitchergroup.comMississauga, Ontario 289-999-1020@WilliamPitcher #SponsorshipTO

Something you learned or liked.A question or something you recommend in future.