Spark Field Solutions Creds - September 2016

© Spark Field Solutions 2016

Spark Field Solutions | Sales & Marketing Experts Using Insight to Grow Your Business


Why Spark? What Does It Mean?

Spark Field Solutions - Your Sales & Marketing Partner Spark Field Solutions was established to globally deliver the broadest range of field sales and

marketing programmes possible. With a coverage across all major continents and major campaign

executions for Fortune 500 companies in multiple sectors, we have experience in most areas of

field-based operations.

Whether you are a brand looking to grow or a retailer looking for commercial support, you should

be speaking to us

“See a glass

half full as an

opportunity to

top it up, start

a conversation

and spark a

new idea.” Richard Branson

Founded in 2001

3 Bases Globally

Active Global Partner Network

Full Service Agency

An Extension to Your Business


Our Mission and Values The Standards We Live By

Integrity Complete all

business dealings

with honour

Reliability Do what we have

said we will do

Value Offer worth in return

for clients’

investments

Quality Demonstrate

excellence in all

activities

“To offer bespoke field solutions targeted to drive client’s revenue - providing excellent service and

value, whilst working with reliability and integrity.”

Flexibility Be adaptable in all we

do

Honesty Always be truthful with

all stakeholders

Trust Generate confidence in

all we do

Enthusiasm Show passion in all we

do

Smart Show intelligence in

all we do

Responsibility Be accountable for our

actions

Courteous Treat all clients, employees

and suppliers with respect

People Empower our staff and

work as a family


The Spark Team Key Contacts for You

Guiding the business and focusing our

attention on over delivering for each of

our clients, Alan focuses on how we can

improve the bottom line for our clients to

make them even more successful

tomorrow

Alan Holliday

Managing Director

Combining an eye for detail with the

people management skills to lead a large

tactical workforce, Lisa has delivered high

performance programmes for clients, both

strategically and tactically across many

channels

Lisa Williams

Operations Director

With a background that covers both

FMCG retail operations and field sales

programmes, James has implemented

hundreds of programmes for clients

across multiple sectors and numerous

countries globally

James Martin

Commercial Director

Managing field teams to deliver success is

what Jo excels in. From spotting

opportunities for client partners in their

channels an beyond, to developing the

leaders of the future, Jo’s focus is on

building our clients’ brands

Jo Peplow

UK Business Manager

http://www.linkedin.com/company/sparkfieldsolutions





Our Industry Experience From Retail & FMCG to Transport & Hospitality

selling & supporting marketing

campaigns; new product launches; end

business user training.

Technology

compliance, educating & selling in

dealerships & garages; auditing

hygiene at parking locations.

Automotive

train hygiene checks; depot deep clean

audits; signage surveys; markings trials;

measuring location compliance

Travel & Hospitality including FMCG, fashion; convenience,

home furnishings, department stores,

PFS & independents.

Retail

banking queue time study; work force

optimisation; sales stand techniques;

general legal checks.

Financial

educating on new range launches; OSA

audits; POS placement; compliance

checks.

Foodservice


Our Solutions The Key Levers We Focus On

Merchandising “Maximising availability

and visibility”

Compliance “Ensuring outlets do what

they say they will”

Sales Promotions “Influencing at the point

of purchase”

Brand Advocacy “Using relationships to build

an army of passionate fans”

Spark Field Solutions is a truly end-to-end sales and marketing business,

however the majority of the focus we give clients is based on the need to

deliver one or more of six key business targets.

These targets deliver the quickest and broadest impact to a client’s

business and either drive sales or take corrective actions.

Training “Enlightening store sales

staff”

Customer Events “Delivering exciting sales

through customer interaction”


Example Visits How Time in Call is Aligned to Business Need

Brief visit to a store to

ensure a previously agreed

action has taken place or to

carry out a specific activity

Fly-By Completion of core

activities including

compliance check, POS

assessment and availability

measurement

Audit A scheduled event where an

audience of store staff are

trained (1-2-1 or 12-many)

about a product(s) from the

client portfolio

Training A sales event where the

team spends up to a whole

day demonstrating to

customers and converting

them to purchase

Assisted Sales An event to conduct

merchandising and site POS

material on shelf, and where

applicable complete

snapshot training

Impact


The Solution Matrix What End to End Means with Spark

Design & Print

Logistics

Direct Mail

Telesales

Field Sales

Merchandising

Compliance

Auditing

Promoters

Mystery Shopping

Experiential


Our Client Experience We Have Broad Sector Knowledge


Our Testimonials What Our Clients Say About Us

BE THE EXPERTS IN WHAT YOU DO

Marketing Manager

FMCG “The team took on a huge

task with tough timelines; to

say the least, their delivery,

along with their attention to

detail gave me a lot of

confidence throughout the

programme.”

Sales Director

TELECOMS “Willingness to work and

adapt processes and

procedures to meet our

needs and anticipate what

we do sometimes in

advance of what we think

we are about to do.”

Trade Marketer

TECHNOLOGY “They are very flexible,

friendly, understanding,

they listen and contribute to

reports and ideas and are

very willing. They are very

good value for money.”

Category Controller

FOODSERVICE “Account management,

speed of implementation

and cost effectiveness. They

understand my brief and

they understand my

problems.”


Our Locations Where We Make An Impact

Spark Base Locations

(UK, Singapore & Philippines)

Partner Locations

(throughout all continents)


Field Team Operations Short & Long Term Programmes

12

Full assessment of periodic performance

to take into consideration KPIs, added

value and developmental needs.

Reviewing

Quarterly reviews ensure a reliable

team; all new recruits undergo

screening process before being

confirmed.

Recruiting

We review existing teams and target

candidates nationally, seeking qualified

recruits who fit brand values over a 3

stage interview process.

Recruiting We have the ability to match client

needs with our panel of experienced

field marketers across UK and Ireland.

Profiling

By paying a competitive rate, and using

effective communication to respond to

all field queries, we have a regular &

happy part-time team.

Motivating

1-3 day process covering client business,

what ‘success’ looks like and corporate

targets to ensure teams are best

equipped to succeed.

Inducting

Online briefing at the start of every

wave of activity with further testing to

check understanding of the project.

Assessing

Field managers work with team to

assess live performance and provide two

way feedback opportunity to develop.

Accompanying

Tacti

cal

Team

s Stra

teg

ic T

eam

s


The Communication Matrix How We Interact with Our Teams and Client Partners

Connecting all of the

programmes to send and

receive information and

react at speed.

Formal communications to

review monthly briefing

documents and focus on

specific business areas.

The field development

programme designed to

share best practice and

instil competition.

Regular face to face

complete team get-

togethers to discuss plans,

obstacles and performance.

Structured full service

business review focused on

ROI, performance and

business growth.

Quarterly Business

Reviews Team Meetings

Field

Accompaniments Conference Calls Instant Messenger


Client Reporting Your Information Delivered Your Way

Online Client Portal This area allows clients to view personally

generated automatic reports and create

their own bespoke, insightful outputs.

Dashboards & Reporting Bespoke reports can also be delivered

directly to your inbox from our reporting

server in standard formats (e.g. PDF, XLSX).

Critical Alerts Any major issues that are critical to your

business are reported immediately (e.g.

Store Refused / No stock etc.)

External Data Integration We can integrate historic data from multiple

sources to support clear business decisions

or review impact of the actions taken.


Why Spark Field Solutions? The Sales & Marketing Partner For Your Business

Staff Development We train, develop and challenge

our field team and this motivates

them to perform well for us.

Insight We are driven to add value to your

business, from the data we capture,

to the way we present it.

Data Collection We operate with a bespoke data

capture system for every client – to

meet individual requirements.

Reporting Flexible, targeted reporting designed

with the clients’ needs central to the

output.

Our Values We offer quality, honesty, value

flexibility, commitment, integrity &

knowledge.

Client Development We continually review our

performance with clients through

formal review meetings.


Contact Us

Key Contacts Social Media

Facebook.com/SparkFieldSolutions

Twitter.com/SparkFieldSolutions

LinkedIn.com/SparkFieldSolutions

Alan Holliday

Managing Director

[email protected]

DL: +44 (0) 7487 705600

James Martin

Commercial Director

[email protected]

DL: +44 (0) 7768 505179

https://www.facebook.com/sparkfieldsolutions/

https://www.facebook.com/sparkfieldsolutions/

https://twitter.com/SparkFieldSols

https://twitter.com/SparkFieldSols



Documents

Spark Field Solutions Creds - September 2016