HONDA{company profile}

Honda is a japanese public multinatinal corporation primarly known as a manufaturer of automobiles,motorcycle and power equipment.It producing more than 14 million engine each year.Honda manufatured not only motor cycle but also gardar equipment,marine engines,personal watercraft and power generaters.In 2013honda invested 7.5%(6.8 billion us doller) of it's ventures in R&D

STRENGTH

High and powerful research and development

Innovation

Best market share leadership

Strong and powerful brand equity

Different and unique products

Revolutionary engine technology

Popularity results in betterment for the company

WEAKNESSES

Cost sturucture is high as other manufacturers

Requires privileged purchase deposit

Focus on international deposits as domestic deposits

Civic model is consider

Inoffensive in terms of style and design

Price for non-luxury vehicles is high

In truck line,honda company is not offering strong products and proposals

OPPORTUNITIES

Market emerging

Various models are caters the lower segment

Fuel efficiency resuts best prouctvity

Alliances are the best opportunities for honda

Increese it's production focusing sales and research

They gain more popularity by doing better R&D

THREATS

Ecnomic slowdown

Lower cost competitor

Price war

Oil prices are contributing a lot of loss

Second movers

Availability substitute products

All the external chances for instance taxes,politics as well as govt are the major threats for the company

CONCLUTION

Through this swot analysis we can idetify,honda is the 20th leading company in the world.Apart from automobile ,honda is the best and largest producer of engine.Now honda producing somany models,but also fix high pcice for the products than other companies.But they ensure high fuel efficiency in motor cycle industry

REFERENCES

http;//www.freeswotanalysis.com/automobile/88-honda-swot-analysis.html