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Presentation on SWOT analysis

presented by Niaz Sahil

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INTRODUCTION

A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straight forward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.

Dept of MBA, Jain College of Engineering. 3

ANUSHA K TUKE

Department of MBA, Jain College of Engineering.

2013

SWOT ANALYSIS OF MTN

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INTRODUCTION

• MTN Group• Telecommunication company• MTN Group, formerly M-Cell, is a South Africa-based multinational mobile telecommunications company, operating in many African, European and Middle Eastern countries• Type Public• Founded 1994• Headquarter / Johannesburg, South Africa

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STRENGTH1.Support sales activities

by understanding customer's business,

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2.Strong brand nameE.g Afghanistan Areeba   Iran Irancell

STRENGTH

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3MTN almost cover whole Afg. Today, MTN network reaches 240 cities and towns across all of Afghanistan's provinces. MTN covers over 60% of the populationFirst position in 2012 among {7}

STRENGTH

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1.Limited global operations As of early 2012, MTN network ……was active in 21 country

Luck of advertisement

WEAKNESS

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2.Growing mobile and internet market across the globe

OPPORTUNITY

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competitor in the market

THREATS

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THREATS

Security threats

Dept of MBA, Jain College of Engineering. 13

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