Hero Honda s Mission Vision Environmental Indusrtial Analysis

1

United Business Institutes of Brussels, Belgium

Marketing

TOPIC: - Business Intelligence Impact On Fast Growing Automotive Sector

SUBMITTED BY: - ROLL.NO:- [1.] Rajesh Rajan

SUBMITTED TO:-

MR.

United business Institutes of brussels

MBA {2nd SEM}

2010-2011

Business Intelligence

Introduction:

HERO HONDA

2


Hero Honda Motors Limited, based in Delhi, India is a joint venture between

the Hero Group of India and Honda of Japan. It has been referred to as the world's

biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced

1.3 million motorbikes in a single year.

During the fiscal year 2008-09, the company has sold 3.28 million bikes and

the net profit of the company stood at Rs. 1281.7 crore, up 32% from the previous

fiscal year.

The company's most popular model is the Hero Honda's Splendor,

which is the world's largest-selling motorcycle, selling more than one million units

per year.

Company profile

"Desh ki Dhadkan"

Hero Honda is the World's No.1 two-wheeler

manufacturing company having the trust of more than 5 million customers. The

company is a joint venture of Hero Cycles of India and Honda Motor of Japan.

Achiever, CBZ, CD Dawn, Karizma, Passion, Pleasure and Splendor are its famous

brands on Indian roads.

Company profile

HERO HONDA

http://en.wikipedia.org/wiki/Hero_Honda_Splendor

http://en.wikipedia.org/wiki/Crore

http://en.wikipedia.org/wiki/Indian_rupee

http://en.wikipedia.org/wiki/Motorcycle

http://en.wikipedia.org/wiki/Honda

http://en.wikipedia.org/wiki/Hero_Cycles_Ltd

http://en.wikipedia.org/wiki/Delhi,_India

3


FounderMunjal Brothers: Mr. Satyanand Munjal, Mr. Brijmohan

Lall Munjal and Mr. O. P. Munjal.

Year of Establishment 1984 (The Hero Group was established in 1956)

Foundational Work Before the establishment of the Hero Group in 1956,

Munjal Brothers use to manufacture bicycle

components in the early 1940's.

Industry Automotive - Two Wheelers

Business Group The Hero Group

Capitalization Ratio Hero Group - 26%

Honda Motor Co., Ltd. - 26%

Others - 48% (listing)

Listings & its codes BSE - Code: 500182

NSE - Code: HERO HONDA

Bloomberg - Code: HH@IN

No. of Sales Outlets 1500+

Joint Venture The Hero Group (India) with Honda Motor Co., Ltd.

(Japan)

Registered & Corporate

Office

34, Community Centre

Basant Lok, Vasant Vihar

New Delhi - 110057

Tel.: +(91)-(11)-26142451 - 59

Fax: +(91)-(11)-26143321 / 3198 / 1830; 26152453 /

2132

Work Station 69 Km Stone

New Delhi-Jaipur Highway

HERO HONDA

4


Daruhera - 121106, Haryana

Website www.herohonda.com

www.herogroup.com

“Hero” is the brand name used by the Munjal brothers for their flagship

company Hero Cycles Ltd. A joint venture between the Hero Group and Honda

Motor Company was established in 1984 as the Hero Honda company,India.

During the 1980s, the company introduced motorcycles that were popular in

India for their fuel economy and low cost. A popular advertising campaign based on

the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency

helped the company grow at a double-digit pace since inception.

Hero Honda has three manufacturing facilities based at Dharuhera and

Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are

capable of churning out 3.9 million bikes per year. Hero Honda's has a large sales

and service network with over 3,000 dealerships and service points across India.

Hero Honda's customer loyalty program, the Hero Honda Passport Program, claims

to be one of the largest programs of its kind in the world with over 3 million members.

The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors

ranked at 108.

History

India became the second largest two wheeler manufacturer in the world

starting in the 1950s with the Automobile Products of India (API) that manufactured

the Lambrettas and Bajaj Auto Ltd. with its association with Piaggio of Italy

(manufacturer of Vespa scooters) as the largest manufacturers within the country.

HERO HONDA

http://en.wikipedia.org/wiki/Vespa

http://en.wikipedia.org/wiki/Piaggio

http://en.wikipedia.org/wiki/Bajaj_Auto_Ltd.

http://en.wikipedia.org/wiki/Lambretta

http://en.wikipedia.org/wiki/Uttarakhand

http://en.wikipedia.org/wiki/Haridwar

http://en.wikipedia.org/wiki/Haryana

http://en.wikipedia.org/wiki/Gurgaon

http://en.wikipedia.org/wiki/Dharuhera

http://www.herogroup.com/

http://www.herohonda.com/

5


The license raj that existed between the 1940s to 1980s in India did not allow

foreign companies to enter the market and imports were tightly controlled. This

regulatory maze, before the economic liberalization, made business easier for local

players to have a seller’s market. Customers in India were forced to wait up to 12

years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need

a marketing department, only a dispatch department. By the year 1990, Bajaj had a

waiting list that was twenty-six times its annual output for scooters.

The motorcycle segment had the same long wait times with three

manufacturers: Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc

Bullet with the only four-stroke engine at that time and took the higher end of the

market but there was little competition for their customers. Ideal Jawa and Escorts

took the middle and lower end of the market respectively.

In the mid-1980s, the Indian government regulations changed and permitted

foreign companies to enter the Indian market through minority joint ventures. The

two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda,

TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda). The entry

of these foreign companies changed the Indian market dynamics from the supply

side to the demand side. With a larger selection of two-wheelers on the Indian

market, consumers started to gain influence over the products they bought and

raised higher customer expectations. The industry produced more models, styling

options, prices, and different fuel efficiencies. The foreign companies new

technologies helped make the products more reliable and with better quality. Indian

companies had to change to keep up with their global counterparts.

Definition of Mission Statement:

A mission statement is a formal short written statement of the

purpose of a company or organization. The mission statement should guide the

HERO HONDA

http://en.wikipedia.org/wiki/Organization

http://en.wikipedia.org/wiki/Company

http://en.wikipedia.org/wiki/Kinetic_Honda

http://en.wikipedia.org/wiki/TVS_Suzuki

http://en.wikipedia.org/wiki/Ideal_Jawa

http://en.wikipedia.org/wiki/Royal_Enfield

http://en.wikipedia.org/wiki/License_raj

6


actions of the organization, spell out its overall goal, provide a sense of direction,

and guide decision-making. It provides "the framework or context within which the

company's strategies are formulated.

Mission statements often contain the following:

Purpose and aim of the organization.

The organization's primary stakeholders: clients, stockholders, congregation,

etc.

Responsibilities of the organization toward these stakeholders.

Products and services offered.

Hero Honda’s Mission statement

"Its our mission to strive for synergy between technology, systems and human

resources, to produce products and services that meet the quality, performance and

price aspirations of our customers. While doing so, we maintain the highest

standards of ethics and societal responsibilities."

Hero Honda should have this type of Mission statement

from our point of view:

“Hero Honda is committed to being a highly profitable, socially responsible, and

leading manufacturer with maintains the highest standards of ethics and societal

responsibilities, to produce products and services with environmentally friendly,

lifetime personal transportation products under the Hero Honda brand and to provide

fulfillment and prosperity for employees, dealers and suppliers.”

Definition of Vision Statement:

HERO HONDA

7


A Vision statement outlines what the organization wants to be, or how it

wants the world in which it operates to be. It concentrates on the future. It is a source

of inspiration. It provides clear decision-making criteria.

Vision: Defines the desired or intended future state of an organization or

enterprise in terms of its fundamental objective and/or strategic direction. Vision is a

long term view, sometimes describing how the organization would like the world in

which it operates to be.

Hero Honda’s Mission & Vision Statement are same:

Hero Honda should have this type of vision statement

from our point of view:

“Hero Honda pioneered India’s motorcycle industry, and it's our responsibility now to

take the industry to the next level. We'll do all it takes to reach there.”

SWOT ANALYSIS OF

HERO HONDA COMPANY

HERO HONDA

8


A) STRENGTH:-

a) Achievement:

Retained the coveted position of World No 1 Two-wheeler Company for the

seventh consecutive year.

b) High Sales Growth:

Hero Honda experienced great growth throughout its early days. The Munjal

family started a modest business of bicycle components. By 2002 Hero Group had

sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an

assembly line of nine different models of motorcycles available. It holds the record

for most popular bike in the world by sales for Its Splendor model. Hero Honda

Motors Limited was established in joint venture with Honda Motors of Japan in 1984,

to manufacture motorcycles. It is currently the largest producer of Two Wheelers in

the world. It sold 3 million bikes in the year 2005-2006. Recently it has also entered

in scooter manufacturing, with its model PLEASURE mainly aimed at girls. HUNK is

the latest offering from the HHML stable.

SALES PERFORMANCE FY 04-05 FY 05-06 FY 06-07 FY 07-08 FY 08-09

Total Sales 26,21,400 30,00,751 33,36,756 33,37,142 37,22,000

Exports (incl in above)

64,015 92,666 97,341 90,571 81,193

c) Fuel economy:

Over all fuel consumption by its products is less in compare to other brand’s product.

They have so far been able to give better mileage output. Because of this Hero Honda

splendor has magical sales record.

d) Quality policy:

HERO HONDA

9


Total quality management is the chore philosophy of the company and it is

thus always focussed on product innovation and performance.

e) Service schedule:

Hero Honda offers free services on all its two-wheelers. Customer should

avail all these service within the stipulated time period or km range, whichever

condition gets satisfied earlier from the date of purchase. After the completion of free

services or its validity period one must continue availing paid services as per the

recommended service schedule

e) High financial performance:

The Hero Honda financial chart clearly shows that it has strong financial

background in terms of asset, sales, profit more over, Hero Honda Motors Ltd.

(HHML), the world’s largest two-wheeler manufacturer, today reported 31% per cent

growth in profit after tax (PAT) at Rs 275 crore for the third quarter (October-

December) of this financial year (2007-08). Hero Honda’s profit after tax in the

corresponding period last fiscal stood at Rs 209.18 crore.

Total Turnover (sales turnover plus other income, net of excise) grew to Rs

2795.17 crores, a growth of 3.54 per cent over Rs 2699.63 crores recorded in the

corresponding period last fiscal. The company has recorded an EBIDTA margin of

13.95% in the quarter. The EBIDTA margin in the previous quarter (July-

September’07) was 12.39%.

This strong financial performance comes close on the heels of the company’s

good overall sales even in the face of the prevailing slowdown in the two wheeler

industry. Hero Honda’s cumulative total turnover for the first three quarters (April–

December 2007) of this financial year stood at Rs. 7673.43 crores.

Hero Honda's strategy for aggressive top line growth through new product

launches, brand building initiatives backed by innovative communication has resulted

in market share gain across every segment. Indeed, Hero Honda’s share in domestic

HERO HONDA

10


motorcycles market has been growing upward of 50 per cent, despite the slowdown

in the two-wheeler industry.

B) Weakness:

a) Less promotion:

The promotions and ads of Hero Honda are very less as compared to its

competitors.

b) High maintenance:

Some of the products of hero Honda like Karizma require high maintenance.

c) Lack of recycling scrap:

It expected that by 2020 scrap generated by end of life vehicles in India would

be about 2.5 million tonnes and 40% of it will come from two wheeler.But hero honda

is not capable enough to recycle the scrap generated and may impose

environmental threat. TVS Company has this facility and is future threat to this

company as it can affect the future sales as well.

d) Labor relations:

In Hero Group there is no organized labor union and family members of

employees find ready employment within Hero. The philosophy with regard to labor

management is "Hero is growing, grow with Hero." Hero workers receive a uniform

allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance

(LTA). Extra benefits include medical check-ups not just for workers, but also for the

immediate family members. For the majority of the production workers, who are hired

through contractors, these benefits are out of reach. This and other problems lead to

a strike and factory occupation by 4,000 temp workers in the Gurgaon plant in spring

2006.

C) Opportunities:

HERO HONDA

11


a) High GDP & increasing income level of consumer:

Supported by strong demand impulses, especially in the manufacturing and

service sector, India’s gross domestic product grew at 8.9 per cent. This is the fourth

successive year in which the country’s growth has exceeded 8 per cent growth, and

India is now in a select club of 12 countries with a trillion dollar plus economy.

As a nation, India has prospered. People living in households with incomes

ranging from 2 lakh – 10 lakh a year has grown from 15 million in 1991 to 100 million

in 2005-06. Not surprisingly, therefore, between 1991 and now, the two wheeler

market has grown more than four times.

Urban India is growing at a rapid pace. NCAER data for top 24 cities in India

shows migration to higher income levels growing at over 40 per cent per annum.

Prosperity in rural India is also a significant phenomenon, with 43 per cent of

households in middle and the high income groups coming from rural India.

More incomes per person, more persons will lead to a quadrupling of India’s

consumer markets in the next two decades, a 2007 study by McKinsey Global

institute has projected. And this will provide Company the ballast to sustain and

consolidate its leadership position.

b) Good will of the company:

If the company utilizes the good will they have gained so far from their

customers, they can increase the sales performance by economizing the cost and

few technical renovation of the product. With new launch they can be benefited at

present market scenario like Karizma, Hunk has huge attraction towards the younger

generation because of its style, sporty look, and high accelerating power and is

stable at its feet even at high speeds.

D) Threats:

a) Finance assistance:

HERO HONDA

12


Easy availability of finance is the main cause of sales growth and any

restriction will hamper its growth prospects.

b) Inflation:

If inflation increases cost of raw material used in production will go high and

selling price may go high that may decrease demand of the two wheeler.

c) Technical renovation aspect:

Competitor bike like pulsar and apache are threat to Hero Honda product like

Karizma and Hunk in respect to fuel economy. So if they don’t short out in the new

launches and give something extra in its engineering performance it may affect in

demand of this company product.

Environmental factors OF hero Honda

There are mainly five Environmental factors that are affects Hero Honda.

1. Economic Environment

HERO HONDA

13


2. Political – legal Environment

3. Technological Environment

4. Socio cultural Environment

5. International Environment

1. Economic Environment

Like any other emerging country, India experienced the knock-on effects of

the global crisis during the year in review. The effects were felt through the

monetary, financial and real channels. Drying up of global finance impacted from

the middle of the fiscal impacted domestic capital finance; and corporate earnings

came off peaks.

In April 2009, Reserve Bank of India predicted that the Indian economy's

growth for 2008-09 would slow to 6.6 per cent, breaking an excellent five-year

growth sequence.

There were two dimensions to the economic slowdown. In the first half,

inflation ran into double digits as a result of the global crude shock and the global

food grain shortage.

To control inflation, the RBI clamped down on money supply, and reduced

liquidity in the economy. By the time inflation started coming under control,

domestic interest rates started shooting up. Meanwhile, the global crisis erupted,

putting further pressure on liquidity levels.

By October 2008, slowdown was clearly apparent in export-intensive

sectors, both in the manufacturing and service side. By December, the slowdown

turned into de-growth. The cutback in demand from Europe and the US was so

sharp that even a competitive rupee, which devalued by around 12 per cent

during the year, couldn't act as a buffer.

By December 2008, the growth momentum of the first six months was lost.

Planned investment projects were shelved; live projects faced a shortage of

funds as credit flows dried up. As money became dearer, pay packets became

slimmer and risk aversion grew both from the demand and supply side.

HERO HONDA

14


Compulsions of coalition politics at the Centre and the impending

Lok Sabha elections didn't help either, and slowed down reforms and

implementation of projects, particularly in critical sectors like roads, ports and

power. The worst hit was the manufacturing sector. From the second half of the

financial year, the index of industrial production contracted on three occasions,

remained close to zero on two occasions, and was mildly positive only once.

There was moderation across other sectors as well. Growth in the service sector

slipped from double digits to single digits.

Agriculture growth once again slipped to less than 2 per cent, mostly on

account of indifferent production of cotton and pulses. On its part, the

government came out with three rounds of fiscal measures to revive the

economy. Yet the effects hadn't begun to show, at least till the financial year had

ended. While the year in review was disappointing by Indian standards, India was

still an outperformer by global standards.

Along with China, India still provided a beacon of light to the world. There

were in fact, some signs of some sort of recovery taking shape towards the end

of the financial year, and this momentum continued in the first quarter of 2009-10

as well. Cement despatches in April were the highest in five years, thanks to

revival in construction activity. The World Steel estimated that India would be the

only major country in 2009 with a positive consumption trend.

The overall economy continues to remain a bit volatile, and yet a positive

feel-good sentiment does seem to have returned, especially with the coming of a

stable government at the centre.

In the previous year, the domestic two-wheeler industry entered a period

of de-growth. However, this was arrested in 2008-09, largely on the back of Hero

Honda's performance.

HERO HONDA

15


After the blip of last year, the two-wheeler industry went back to a growth

phase, largely driven by Hero Honda and exports. The industry clocked total

volumes of 8.5 million during the year in review, a growth of 5 per cent compared

to a fall of 5 percent in the previous year. The pace of growth was lower in the

domestic market, where the industry clocked sales of 7.43 million, a rise of only

2.60 per cent. This, however, was a significant improvement over the previous

year when the industry had shrunk by 8 percent.

Motorcycles continue to constitute the largest chunk of the two-wheeler

industry, and during the year in review, accounted for four fifth of sales.

Interestingly, for the second year in succession, scooters increased their share in

the two-wheeler pie from 14 per cent to 16 per cent. This is clearly a trend

reversal from the last 10 years, where the share of scooters in the two-wheeler

pie had been shrinking.

Changing lifestyles among women, and the introduction of feature-rich,

high-quality scooters possibly has much to do with the revival in demand. The

entry segment - made up of basic 100 cc bikes -had started slowing two years

ago, and during the year in review, sales in this segment were down by more

than 15 per cent. This could be attributed to the fact that Deluxe segment bikes

have become affordable on account of a 4% excise cut 1% reduction in CST and

the special package of reduction in excise duty in December, which most

manufacturers passed on to the consumers.

The deluxe segment-made up of value for money and feature-rich bikes in

the 100-125 cc category-grew by 15.2 per cent. The 125-250 cc category-grew at

8.8 per cent.

The pace of growth has fallen from last year's levels. There is no doubt

that the higher interest rates have brought down growth. Nevertheless, this

segment was still able to clock a growth rate in high single digits mainly because

of the excitement caused by a slew of new models that came into this segment

during the year.

The bigger story, of course, is that buyers in small-town India and rural

India, as well as employees of the state and Central government, were relatively

less affected by the slowdown, and this benefited the two wheeler industry.

HERO HONDA

16


Hero Honda expects sales to continue to grow in the 2009/10 fiscal year,

in spite of a tough economic and financing environment. Hero Honda is looking to

maintain growth and continue to gain market share in the fiscal year starting in

April by focusing on the rural market and continuing to carry out an aggressive

marketing campaign.

2. Political - Legal Environment

Political and Legal environment is an important factor particularly in a

mixed economy like – ours, and affect the working of business organization

significantly.

ARAI provides technical expertise in R&D, testing, certification,

homologation and framing of vehicle regulations. ARAI is a co-operative industrial

research association established by the automotive industry with the Ministry of

Industries, Government of India. It works in harmony and complete confidence

with its members, customers and the Government of India to offer the finest

services, which earned for itself ISO 9001, ISO 14001, OHSAS 18001 and NABL

accreditations. ARAI is well-equipped with state-of-the-art infra-structural facilities

and highly qualified manpower.

The Indian Auto Industry is harmonizing both Safety & Emission

regulations with International Standards for sustained growth of the Industry for

combating the environment and become a global export hub.

India has a well established and Regulatory Framework under the Ministry

of Shipping, Road Transport and Highways in which SIAM (SOCIETY OF INDIAN

AUTOMOBILE MANUFACTURERS) plays a very important role. All the stake

holders are part of the regulation formulation setup. The ministry issues the

notifications under the Central Motor Vehicle Rules and Motor Vehicles Act.

The Safety Regulations are being aligned with the ECE regulation and the

Road Map prepared by SIAM (SOCIETY OF INDIAN AUTOMOBILE

MANUFACTURERS) envisages alignment by 2010.

HERO HONDA

17


The In use Vehicle Emission norms have been tightened with effect from

1st October 2004 and computerization model has been developed by

SIAM(SOCIETY OF INDIAN AUTOMOBILE MANUFACTURERS, which is

already in place in the Major Metro Cities and would be extended throughout the

country in a phased manner.

KEY POLICIES FOLLWED BY HERO HONDA

AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY

At Hero Honda, our goal is not only to sell you a bike, but also to help

you every step of the way in making your world a better place to live in. Besides its

will to provide a high-quality service to all of its customers, Hero Honda takes a stand

as a socially responsible enterprise respectful of its environment and respectful of

the important issues.

Hero Honda has been strongly committed not only to environmental

conservation programmers but also expresses the increasingly inseparable balance

between the economic concerns and the environmental and social issues faced by a

business. A business must not grow at the expense of mankind and man's future but

rather must serve mankind.

"We must do something for the community from whose land

we generate our wealth."

A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal

Environment Policy

HERO HONDA

18


We at Hero Honda are committed to demonstrate excellence in our

environmental performance on a continual basis, as an intrinsic element of

our corporate philosophy.

To achieve this we commit ourselves to:

Integrate environmental attributes and cleaner production in all our business

processes and practices with specific consideration to substitution of

hazardous chemicals, where viable and strengthen the greening of supply

chain.

Continue product innovations to improve environmental compatibility.

Comply with all applicable environmental legislation and also controlling our

environmental discharges through the principles of "alara" (as low as

reasonably achievable).

Institutionalize resource conservation, in particular, in the areas of oil, water,

electrical energy, paints and chemicals.

Enhance environmental awareness of our employees and dealers / vendors,

while promoting their involvement in ensuring sound environmental

management.

Example of ethical practice:

Among the two and three wheelers, both selected models of Hero

Honda (Splendor and CD 100) are the most eco friendly two wheelers. They have

scored above average in vehicle and engine design and are one of the very few

four-stroke two wheeler fitted with any kind of pollution control equipment.

Quality Policy

“Excellence in quality is the core value of Hero Honda's philosophy.”

HERO HONDA

19


We are committed at all levels to achieve high quality in whatever we do, particularly

in our products and services which will meet and exceed customer's growing

aspirations through:

Innovation in products processes and services.

Continuous improvement in our total quality management systems.

Teamwork and responsibility.

Example of ethical practice: On the comparative performance undertaken for

two-stroke and four-stroke two wheelers, the outcome clearly established that

four stroke two-wheelers are better that two stroke two-wheelers with respect to

both emission and fuel efficiency. The carbon monoxide (CO) and hydrocarbons

and nitrogen oxides (HC+NOx) emitted by two-stroke two-wheelers (with catalytic

converter) are 23 per cent and 38 per cent, respectively higher than their

equivalent four-stroke two-wheelers without catalytic converter.

Safety Policy

Hero Honda is committed to safety and health of its employees

and other persons who may be affected by its operations. We believe that the

safe work practices lead to better business performance, motivated workforce

and higher productivity.

We shall create a safety culture in the organization by:

Integrating safety and health matters in all our activities.

Ensuring compliance with all applicable legislative requirements.

Empowering employees to ensure safety in their respective work places.

Promoting safety and health awareness amongst employees, suppliers and

contractors.

Continuous improvements in safety performance through precautions

besides participation and training of employees.

Example of ethics followed: The performance and safety of your bike not

only depends on the world class design and workmanship assured by Hero

Honda but also on the parts being used in the assembly line. Even the finest

HERO HONDA

20


components manufactured need replacement from time to time. And to ensure

the continued impeccable performance of your vehicle, the spare parts should

also be made and replaced as good as the components fitted by Hero Honda.

To ensure this, we manufacture and procure the replacement parts according

to the specifications and standards set by us and Honda Motor Co. As a

responsible Hero Honda bike owner, we recommend that for your safety, long

life and high performance of your bike, use only Hero Honda genuine parts.

HERO HONDA FOLLOWS 3E’s IN FORM OF ETHICS

As a socially responsible company we urge you to join us in making this world

a safer, healthier and more environment friendly place.

At Hero Honda we like to promote the three E’s.

Engineering – which is the right technology, specifically designed for Indian

customer requirements, and road conditions? It is exemplified in the 4-stroke Hero

Honda engines that give you amazing reliability and fuel-efficiency, year after year.

We have always manufactures 4-stroke engines, ever since inception in 1985.

Environment – which is about ensuring that the high technology 4-stroke Hero

Honda motorcycles continue to meet the most stringent pollution control norms at

every level – as they have since the very beginning?

Education – which is about promoting comfortable and safe driving, through a wide

dealer network and service centers; as well as in educating people on road safety, in

association with the traffic police and the transport department? Do remember that

you and your family are not only riders, but pedestrian as well.

It is as part of the Hero Honda family that ‘We Care’ to drive home the message of

Road Safety and a Healthy Environment.

Our Hero Honda, the environment and you. It is a three-way relationship that you

should nurture, to reap the benefits for years to come. A well tuned bike keeps the

HERO HONDA

21


environment healthy. Good riding practices will keep you healthy. Taking good care

of your bike will always keep your bike healthy.

Here are simple steps to a healthy bike, healthy environment, and a healthy you.

Health and Environment

Safety

Facts and Information

Social Responsibility

Key Issues and Problems:

1. Management approach to practicing a non-union model made them blind

to reality DID NOT LISTEN TO WORKERS

2. Workers viewed Mgmt activity as coercive and repressive

3. Incompetent people mgt. by Indian Middle managers—Indifference

4. Indian mgmt. blocking direct access to top company executive

5. The 3 joys of HONDA were used as a means of control

6. Issues in cross-cultural management

7. Japanese didn't understand issues in Diwali in Indian IR

8. Tokenism of conciliation in resolving collective issues

9. managing Indian people

10.Failure of mgt. to realize importance of

11.Complacency on the part of Indian mgrs. about labour power

Till last 10 years, in India has political stability …………so……….

3. Technological Environment:

HERO HONDA

22


a. Hero entered a joint venture for technical and financial participation

with one of the world's largest automotive makers, Honda Motor

Company Limited of Japan, in 1984 for the manufacture of 100cc

motorcycles in India.

b. Hero's quest for a low-budget, fuel-efficient and environment-friendly

two-wheeler led Hero Motors to enter into a Technical Collaboration

with Steyr Daimler Puch of Austria in 1987 for the manufacture of

the 65cc, Porsche-design mini-motorcycles.

c. Munjal Showa Limited was formed in Technical and Financial

Collaboration with Showa Corporation, Japan, to design, develop

and manufacture of front forks, shock absorbers, struts and gas

struts.

d. Sunbeam Auto Limited has set-up a state of the art piston

manufacturing facility in technical collaboration with M/S Honda

Foundry Company Limited of Japan, the pioneers in the world for

manufacturing high-strength lightweight pistons used in light, powerful

fuel-efficient engines.

e. Munjal Auto Industries Limited has a joint venture with the State-

owned Gujarat Industrial Investment Corporation, to cater to the

needs of the overseas market.

f. Hero Cycles CR Division was set up in consultation with MECON,

Asia's largest engineering consultants and in Technical

Collaboration with Wean United, USA.

g. Hero Cycles Cold Rolling Division has also entered into a technical

collaboration with Kawasaki Steel Corporation, Japan for the

improvement of production yield, elimination of defects, reduction of

customer returns and enhancement of maintenance operations

against certain predetermined targets.

TECHNICAL SPECIFICATIONS (AMBITION)

Engine 4-stroke, single cylinder, Air Cooled, OHC

HERO HONDA

23


Displacement 133cc

Maximum Power (11 BHP) 8.2Kw at 8000 rpm

Gear Box 5-speed Constant Mesh

Clutch Multi-Plate Wet type

Max. Speed 100 km/ph

Acceleration 0 to 60 km/ph in 6 seconds

Frame Single Cradle Tubular Diamond Type

Suspension(Front

)

Telescopic Hydraulic Front Fork

Suspension(Rear) Swing Arm with 5-step adjustable Hydraulic

Shock absorber

Tyres(Front) 2.75x 18-42P(Unidirectional)

(Rear) 3.00x18-6 PR

Brakes(Front) 130mm

(Rear) 130mm

Headlight Halogen Bulb 35/35 w DC type

Final Drive Roller Chain

Battery 12V-2.5Ah

Ignition Electronic CDI

Starting Kick Starter

Wheelbase 1235mm

Ground Clearance 160mm Length

Width 720mm

Height 1060mm

TECHNICAL SPECIFICATIONS (CBZ)

Engine 4-stroke,Single cylinder, Air Cooled, OHC

HERO HONDA

24


Displacement 156.6cc

Maximum Power 12.8ps @ 8000 rpm


Max. Speed 85 km/ph


Suspension(Front

)



Shock absorber


(Rear) 100/90x18-56p

Brakes(Front) Disc-180mm

(Rear) Internally expanding type 130mm

Headlight 12v 35/35 W


Battery 12V-2.5Ah (Kick Start)12V-7Ah(Self Start)

Ignition Digital CDI system

Starting Kick Starter/Self Starter**

Wheelbase 1365mm

Ground Clearance 150mm Length: 2030mm

Width 755mm

Length 2100mm

Kerb Weight 138 kg (Kick start)/142kgs(Self Start)

Fuel Tank

Capacity

13 iters(Reserve 2.5 liters)

TECHNICAL SPECIFICATIONS (PASSION +)


HERO HONDA

25


Displacement 97.2cc

Maximum Power 7.5 Ps at 8000 rpm/ 5.5 KW at 8000rpm



Max. Speed 85 km/ph


Frame Tubular Double Cradle

Suspension(Front

)



Damper

Tyres(Front) 2.75x 18-42P

(Rear) 3.00x18-4/6 PR

Brakes(Front) 130mm/240mm(Disc)

(Rear) 130mm

Headlight 35/35 w DC type


Battery 12V-2.5Ah (Kick Start)12V-5Ah(Self Start)

Ignition Digital CDI system(AMI)*

Starting Kick Starter/Self Starter**

Wheelbase 1285mm

Ground Clearance 150mm Length: 2030mm

Width 760mm

Height 1130mm

TECHNICAL SPECIFICATIONS (CD-DAWN)


HERO HONDA

26


Displacement 97.2cc

Maximum Power 7.4 Ps at 8000 rpm

Maximum Torque .79 Kg-m @ 5000rm

Compression

Ratio

8.8:1

Starting Kick Start

Clutch Multi-Plate wet

Gear Box 4 speed constant mesh

Frame Tubular double cradle

Suspension(front)

Suspension(front)

Telescopic Hydraulic Shock Absorber

Swing Arm with Hydraulic Shock Absorber

Tyre(Front)

Tyre(Front)

2.75 x 18 – 4PR

2.75 x 18 – 6PR

Battery 12V-2.Ah

Head Lamp 35/35 W- Halogen Bulb

Fuel Tank

Capacity

10.5 Liter (Reserve 1.8 Liter)

Dimensions

(LxWxH)

1980x720x1045 mm

Wheelbase 1230mm

Ground Clearance 150mm

Kerb Weight 108kgs

TECHNICAL SPECIFICATIONS (SPLENDOR +)


Displacement 97.2cc

HERO HONDA

27


Maximum Power 7.5Ps at 8000 rpm/ 5.5KW @ 8000 rpm



Max. Speed 85 km/ph

Frame Tabular Double Cradle Type

Suspension(Front

)

Telescopic Hydraulic Fork

Suspension(Rear) Hydraulic spring loaded type with both side

action


(Rear) 2.75x18-6 PR

Brakes(Front) Drum type (130mm diameter)

Optional : Disc type (240 mm diameter)

(Rear) Drum type (110 mm Diameter)

Headlight 12 V, Halogen Bulb 35/35 w DC type


Battery 12V-2.5Ah

Ignition Electronic CDI

Starting Kick Starter

Wheelbase 1230mm

Ground Clearance 159mm Length

Kerb Weight 109kgs(Kick start)

Fuel Tank

Capacity

10.5 liters(Reserve 1.4 liters)

India is harmonizing its Emission Norms from Apr 1, 2005. For Two Wheelers,

which constitutes 70% of the vehicle population unique Indian emission norms,

which are one of the tightest in the world have been adopted.

HERO HONDA

28


The Fuel Quality plays a very important role in meeting the stringent emission

regulation. The fuel specifications of Gasoline and Diesel have been aligned with the

Corresponding European Fuel Specifications for meeting the Euro II, Euro III and

Euro IV emission norms.

The use of alternative fuels has been promoted in India both for energy

security and emission reduction Delhi and Mumbai have more than 100,000

commercial vehicles running on CNG fuel. Delhi has the largest number of CNG

commercial vehicles running anywhere in the World. India is planning to introduce

Biodiesel; Ethanol Gasoline blends in a phased manner and has drawn up a road

map for the same.

The Indian auto Industry is working with the authorities to facilitate for

introduction of the alternative fuels. India has also setup a task force for preparing

the Hydrogen road map. The use of LPG has also been introduced as an auto fuel

and the oil industry has drawn up plans for setting up of Auto LPG dispensing station

in major cities.

The latest technology is being adopted by the companies and is being

launched in India as well. One of the latest technologies is the Hybrid Engines which

are launched by Honda motors in India.

A lot of new safety measures are now taken into consideration before the car

or any other motor vehicle is launched to ensure its safety and reliability.

Programmed Electronic Fuel Injection (PGM – FI) for the best drivability

& lesser gear changes in traffic

Real time Mileage indicator (RTMI) for achieving optimum mileage

Bank Angle Sensor – Cuts off fuel supply in case of a tip over - an

industry first safety feature

Lowest Emissions – will meet even the most stringent emission norms of

the future

No carburetor – less maintenance

Starts easily in all weather conditions – even in very low temperatures

HERO HONDA

29


Hero Honda Motors Ltd., the ‘World No.1’ two-wheeler company, today

announced the launch of India’s first Fuel Injection technology for two-wheelers, with

the 125 cc Glamour FI. The new technology eliminates the need for a carburetor,

offers the most comfortable drive and the lowest emissions, in addition to a host of

other features, which will be available for the first time to Indian two-wheeler riders.

The Glamour FI will be launched in 2 variants – Drum Kick at Rs. 49,990/- and the

fully loaded Disc Self at Rs. 53,990, ex-showroom Delhi. and will be available in 60

towns at over 180 Hero Honda dealerships throughout the country. Hero Honda

plans on extending the Fuel Injection technology to other models gradually.

Glamour FI, based on stylish 125cc motorcycle Glamour, has better fuel

efficiency and ease of engine start, due to the effect of PGM-FI. Riders can view the

digital real-time fuel economy indicator situated at meter face, to know the bike’s fuel

efficiency at any given point of time. Its design is more refined, with its engine

integrated with black color and its unique FI logo.

Speaking on this momentous occasion, Mr. Brijmohan Lall, Chairman, Hero

Honda Motors said, “The Hero Honda family is elated to have set yet another

precedent in the Indian two-wheeler industry. Fuel Injection Technology has till now

been used in cars and is being introduced in two wheelers for the very first time in

India by Hero Honda, with the help of Honda Motor Company. This is the technology

of the future for all two-wheelers and we feel privileged to be the first company to

offer this technology in India, with the launch of the Glamour FI.”

According to Mr. Pawan Munjal, Managing Director, Hero Honda Motors,

“Today’s launch reiterates Hero Honda’s superior technological edge and pedigree

of bringing world class technology to India. Through the years, we have successfully

endeavored to deliver the best value proposition to our customers and we will

continue to provide them with products that incorporate the most advanced

technology, design and fuel-efficiency”.

The Glamour FI has a distinctive PGM - FI feature (Programmed Fuel

Injection) , a first in two-wheelers. This is an intelligent computer controlled electronic

fuel injection system which scans critical engine operating conditions through

sensors and provides input to the Electronic Control Unit (ECU) to inject the accurate

amount of fuel as per the requirement. The sensors include - throttle position, engine

HERO HONDA

30


operating temperature, intake air temperature, manifold absolute air pressure and

crank angle.

• Offers improved fuel efficiency & better emission performance

• Excellent drivability owing to quick throttle response

• Excellent cold starting ability (no choke operation)

• Consistent engine performance at varying altitudes and ambience temperature

• Ability to run the bike at lower speeds on top gear without engine knocking that

translates into less gear changes in congested traffic conditions.

• No starting problems after long storage periods.

The RTMI takes input on distance travelled and fuel consumed from the

speed sensor and ECU and displays the average mileage for the preceding 10

seconds.

• Enables the rider to know the "Real Time Mileage"

• Provides an opportunity to adjust riding style to get the optimum mileage

The Glamour FI has a Bank Angle Sensor, an industry first feature, is an

important safety feature which cuts off the fuel supply & ignition if the bike tips over

(falls). Apart from these the motorcycle has a FI Malfunction Indicator Lamp which

diagnoses any malfunction of sensors and indicates the same to the rider and a LCD

Fuel Gauge displays fuel level in the fuel tank which is easy to read and

contemporary. Apart from the new FI technology, Hero Honda’s Glamour also

showcases new body coloured grab rail and rear view mirrors.

The overall two-wheeler market in India has been growing rapidly, reaching

approximately 7,300,000 units in 2005, a 15% increase from 2004. The market is

expected to grow further in 2006, up to approximately 8,500,000 units, a 17%

increase from 2005.

Hero Honda Motors was incorporated in 1984 as a joint venture between

Honda Motor Company and the Hero Group. Hero Honda began production of

motorcycle in 1985. Its annual capacity of production at the moment is 3,450,000

HERO HONDA

31


units together with its first plant in Dalhera and the second in Gurgaon. This

September, the annual capacity of production in the first plant in Dalhera will be

expanded to 1,950,000 units from 1,500,000 units by adding a new line. Moreover,

its annual capacity will increase to 4,400,000 units in 2007 when the third plant with

500,000 units of annual capacity of production will be constructed.

Hero Honda's product range includes successful motorcycles that have

redefined the Indian motorcycle market: Hero Honda Super Splendor, Hero Honda

Glamour; Hero Honda Karizma; Hero Honda Passion Plus; Hero Honda Splendor +,

Hero Honda CD Deluxe, Hero Honda CD Dawn and Hero Honda Achiever. Hero

Honda Splendor is the largest selling motorcycle brand in the world. The company

recently ventured into the scooter market with launch of Hero Honda Pleasure, which

has been very well received in the market.

4. Social-Cultural Environment

CORPORATE SOCIAL RESPONSIBILITY (CSR) OF HERO HONDA

STAKEHOLDER TIES AT THE GRASSROOTS

Hero Honda Motors takes considerable pride in its stakeholder relationships,

especially ones developed at the grassroots. The Company believes it has managed

to bring an economically and socially backward region in Dharuhera, Haryana, into

the national economic mainstream.

An Integrated Rural Development Centre has been set up on 40 acres of land

along the Delhi-Jaipur Highway. The Centre-complete with wide approach roads,

clean water, and education facilities for both adults and children-now nurtures a

vibrant, educated and healthy community.

The Foundation has adopted various villages located within vicinity of the

Hero Honda factory at Dharuhera for integrated rural development. This includes:

Installation of deep bore hand pumps to provide clean drinking water.

HERO HONDA

32


Constructing metalled roads and connecting these villages to the National

Highway (NH -8).

Renovating primary school buildings and providing hygienic water and toilet

facilities.

Ensuring a proper drainage system at each of these villages to prevent water-

logging.

Promoting non-conventional sources of energy by providing a 50 per cent

subsidy on biogas plants. Other key projects taken up by the Foundation

include:

Raman Munjal Memorial Hospital

Multi-specialty hospital equipped with the latest diagnostic and surgical

technology. The Raman Munjal Memorial Hospital provides healthcare to the

rural population in and around Dharuhera, and also caters to accident and trauma

victims driving along the Delhi-Jaipur highway.

Raman Munjal Vidya Mandir

The Raman Munjal Vidya Mandir began with three classes

(up to class II) and 55 students from nearby areas. It has now grown into a

modern Senior Secondary, CBSE affiliated co-educational school with over 1200

students and 61 teachers. The school has a spacious playground, an ultra-

modern laboratory, a well-equipped audio visual room, an activity room, a well-

stocked library and a computer centre.

Raman Munjal Sports Complex

The Raman Munjal Sports Complex has basketball courts, volleyball

courts, and hockey and football grounds are used by the local villagers. In the

near future, sports academies are planned for volley ball and basket ball, in

collaboration with National Sports Authority of India.

HERO HONDA

33


Vocational Training Centre

In order to help local rural people, especially women, Hero Honda has

set up a Vocational Training Centre. So far 26 batches comprising of nearly 625

women have been trained in tailoring, embroidery and knitting. The Company has

helped women trained at this centre to set up a production unit to stitch uniforms

for Hero Honda employees. Interestingly, most of the women are now self-

employed.

Adult Literacy Mission

This Scheme was launched on 21st September, 1999, covering the

nearby villages of Malpura, Kapriwas and Sidhrawali. The project started with a

modest enrolment of 36 adults. Hero Honda is now in the process of imparting

Adult Literacy Capsules to another 100 adults by getting village heads and other

prominent villagers to motivate illiterate adults.

Marriages of underprivileged girls

Marriages are organized from time to time, particularly for girls from

backward classes, by the Foundation by providing financial help and other

support to the families.

Rural Health Care

Besides setting up a modern hospital, the Foundation also regularly

provides doorstep health care services to the local community. Free health care

and medical camps are now a regular feature in the Hero Group's community

outreach program.

As a part of ‘Hero Honda We Care’, the company’s Corporate Social

Responsibility (CSR) program, the company has lined up several initiatives that

promise to bring about significant improvements in the lives of people residing in

Haridwar and neighboring areas. This is reflective of the sustainability mantra that

Hero Honda has always believed in and followed wherever it does business.

HERO HONDA

34


A group company will be setting up a Technology Park, two Industrial Parks

and a shopping mall within the plant complex over the next two years. Housing

issues will be addressed with the construction of two residential complexes.

Accessibility of quality healthcare and education are other priority areas, and

accordingly the company plans to set up 200-bed hospital and a school within the

plant complex. All this envisions creation of an industrial cluster in Uttarakhand

which will multiply generation of wealth and prosperity in the region.

5. International

Environment

Today’s economy has globalized in which geographical boundaries of country

have only political relevance; the economic relevance has extended beyond this.

Today market classification does not take into account only national

parameter but global parameters.

One factor that directly contributes to the industry's disproportionate impact on

economic activity is its cyclical nature. Detailed information on the automobile

industry illustrates its disproportionate impact on regional and national economic

activity.

Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984

with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in

the technological know-how and Hero the India presence, and the local

manufacturing ability.

Hero Honda Motors captured the market for motorcycles in India, by offering

an affordable 4-stroke, 100 CC motorcycles that was extremely fuel efficient.

They also established dealerships al over the country even rural areas.

The strategy of Hero Honda Motors was to capture the market by offering a

superior product at an affordable price, with excellent customer service. (Right cost)

HERO HONDA

35


The strategy has been successful to date and Hero Honda Motors (India) Ltd.

is the dominant market leader with over 50% of market share, ahead of closest

competitors Bajaj (Kawasaki JV) and TVS-Suzuki in the international market.

Hero Honda is World No 1 Two-wheeler Company for the seventh

consecutive year. So, in the international market Hero Honda’s performance also

well.

Industry analysis of hero honda

There are mainly five points into industry analysis.

1. Industry setting

2. Industry structure

3. Industry attractiveness

HERO HONDA

36


4. Industry performance

5. Industry practices

1) Industry Setting

Its deal with the pattern of an industry in terms of their stages of evolution and

maturation as well as geographically diemension.such as-

a) Fragmented industry

b) Emerging industry

c) Industry undergoing on maturation

d) Decline industry

e) Global industry

According to survey of Hero Honda the industry belongs to the Fragmented,

Maturation and Global industry as well.

Feagmented – Because of Hero Honda are in Two-wheelers, Four- wheelers

Bicycles segments.

Maturation-now Hero Honda is on maturation lifecycle.

Global industry- Hero Honda is World No 1 Two-wheeler Company.

2) Industry Structure

The industry structure means the economical and technological factors of an

industry, structure decide by some basic criterias:

Which is been mention some following criteria such as-

HERO HONDA

37


a) Pure monopoly

b) Pure oligopoly

c) Pure competition

d) Differentiation oligopoly

e) Monopolistic competition

“Here, the Hero Honda belongs to the Pure Competitons because of here

large numbers of the sellers are exist who are selling bikes. Like Two-wheelers,

Four- wheelers.”

3) Industry Attractiveness

Every company try to increases its overall customers by various activates

whatever it is marketing or other strategy.

But if company’s attractiveness is to be good so customers are also magnetic

related products of a company.

Industry attractiveness define as-

a) Nature of the demand

b) Industry potential

c) Profit potential

d) Entry & exit ratio

According to Hero Honda‘s survey:

1. The nature of the demand - so high, you can see the nothing place of an India

where you don’t see the Hero Honda’s Two-wheelers.

2. Industry potential- the scope of the Hero Honda is great in whole market of an

India as well as in global market.

3. Profit potential- here the attractiveness of the company is high due to profit

margin of the company is high

HERO HONDA

38


4. Entry & exit ratio- Hero Honda doesn’t has any exit barriers.

4) Industry Performance:

If the performance of the company is high so profit is high and if profit is high

so industry’s growth is high.

How to measure the performance,

a) Profit

b) Task efficiency

c) Innovation

d) Technology

According to Hero Honda’s survey

a. Profit- the profits of Hero Honda is Net profit after tax at Rs 306.30 crores,

(Q2, FY'08-09) growth of 50 per cent which is more than to past year.

SALES PERFORMANCE

FY 04-05 FY 05-06 FY 06-07 FY 07-08 FY 08-09

Total Sales 26,21,400 30,00,751 33,36,756 33,37,142 37,22,000

Exports (incl in

above) 64,015 92,666 97,341 90,571 81,193

b. Innovation- Company more and more focused behind innovation.

like in to launch new model in the market.

c. Technology- Hero Honda used highly standard technology.

5) Industry Practices:

HERO HONDA

39


a) Price

b) Distribution

c) Promotion

d) R&D

a) Price-

Hero Honda provides full qualitative product and provide after sales services

but, they not compromise with their pricing policy.

PRICE LIST

MODEL

PRICE

ACHIEVER DRUM 53435

ACHIEVER DRUM SS 55304

ACHIEVER DISC 56255

ACHIVER DISC SS 58133

ACHIEVER (R) DRUM 53125

ACHIEVER (R)DRUM SS 55003

ACHIEVER (R) DISC 55939

ACHIEVER (R) DISC SS 57818

CBZ * DRUM 55271

HERO HONDA

MODEL PRICECD DELUXE 38531

CD DAWN 35401

SPL. PLUS 44777

PASSION 46446

SUPER SPL DRUM 47907

SUPER SPL DRUM SS 50264

SUPER SPL DISC 50264

SUPER SPL DISC SS 52336

GLAMOUR DRUM 49577

GLAMOUR DRUM SS 51720

GLAMOUR DISC 51648

GLAMOUR DISC SS 53791

40


CBZ * DISC 60492

CBZ * DISC SS 65994

KARIZMA 77182

PLAZER 40974

b) Distribution-

The sales and service network of Hero Honda now spans over 3000

points. The service network comprises of a mix of dealerships, service and

spare points, spare parts stockiest and authorized representatives of dealers

located across different parts.

c) Promotion- Hero Honda more and more concentrate behind ambassadors

such as for:

India's largest motorcycle maker, Hero Honda Motors, said on

it has signed –

Hrithik Roshan, Prianka Chopra, Virender Sehwag, Sourav Ganguly, Mohammad Kaif, Yuvraj Singh and Zaheer Khan

- as its brand ambassadors.

d) R&D-

Hero Honda has been finding the going tough in a competitve motorcycle

market environment with Bajaj Auto and TVS Motors.

Royalty payments to secure technology and research and development

support are needed. Royalty & Technology (R&T) fee is now Hero Honda`s third

biggest expenditure head, after raw materials and employee expenses, and the

fastest growing too.

While royalty payments are increasing, realizations are declining in real terms

and input costs are rising. With each passing year, Honda is walking away with a

higher share of Hero Honda`s revenue, even as the average price of the 100cc

motorcycle has declined by around 25% in last four years.

HERO HONDA

41


Together with its own R&D expenses, product development cost (PDC) now

accounts for over 2.7% of its net sales compared to less than 1% five years ago. In

contrast, the figure for Bajaj Auto and TVS Motors was only 1.4% and 2.3% of net

sales, and is declining as revenues and sales grow.

BIBLIOGRAPHY

Books Strategic Management

By: L.M.Prasad

Sites

1) www.herohonda.com

2) www.herogroup.com

3) www.indiaautomobile.com

4) www.athorstream.com

5) www.google.com

6) www.wikipedia.org

HERO HONDA

http://www.wikipedia.org/

http://www.google.com/

http://www.athorstream.com/

http://www.indiaautomobile.com/

http://www.herogroup.com/

http://www.herohonda.com/

Documents

Hero Honda s Mission Vision Environmental Indusrtial Analysis