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Hondaon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Honda Twitter
Honda: Social Media Report
This report looks at how
Hondaperformed on social media between
October 1st – December 31st, 2015
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This report was generated entirely by the
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Analysis of
HondaFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,889,002 106,073 2.80%United
States
Mostly Young, Male and
Attached.
Honda
Engagement Score Total Fan Posts
239 4,321
Total Posts Brand Response Rate
66 10.14%
Total Likes Avg. Reply Time
124,006 2 days, 37 mins
Total Comments General Sentiment
13,775 Neutral
Total Shares
14,089
Most Engaging Content Type
New Vehicle Launch
Least Engaging Content Type
Corporate Social
Responsibility
Most Prolific Content Type
Promotions
Most Engaging Campaign
#PowerofDreams
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
3,720K
3,740K
3,760K
3,780K
3,800K
3,820K
3,840K
3,860K
3,880K
3,900K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
3,889,002
New Fans
106,073
Engagement
0
250
500
750
1,000
1,250
Honda had an average engagement score of 239 and a highest of 994.
Community Analysis
Honda fans are mostly Young, Male and Attached. Honda fans are largely from United States followed by India.
Fan Demographics Distribution of Fans
57%
43%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
United States
India
Pakistan
Malaysia
Indonesia
Turkey
Mexico
Egypt
Thailand
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
new 2016 Honda Civic 12
Honda 8
Zamboni Machine
Design Face
5
Auto Show 5
NHLAllStar game 5
36%
64%
Brand Participation Brand Non Participation
86%
0%14%
Posititve Negative Neutral
Brand Posts - Engagement
Honda responded to 24 conversations generated by the 66
Posts they published.
Honda receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
17-NOV-15, TUE 6:48PM
Get to the LA Auto Show to see the
sportier lines and high-tech interior of the
2016 Honda Civic Cou ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
995 43,323 3,672 3,469 Positive
17-NOV-15, TUE 9:00PM
The Honda Clarity Fuel Cell offers an
exhilarating driving experience, with V-6-
like acceleration an ..
18-DEC-15, FRI 12:22PM
Feast your eyes! Here is the first look at
the 2017 Honda Ridgeline. Check out the
full reveal in Ja ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
994 41,118 3,414 3,602 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
990 28,211 4,543 3,568 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 50 100 150 200 250 300 350
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
post 709
years 201
time 190
service 181
vehicle 162
User Posts
0
20
40
60
80
100
120
140
160
180
200
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Honda responded to 438 conversations generated by the 4,321
Posts fans published.
Honda appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
10%
90%
Brand Participation Brand Non Participation
22%
7%
71%
Posititve Negative Neutral
Most of Honda posts were around 'Promotions', and posts around 'New Vehicle Launch' received the highest
engagement.
Content Intel
0 1 2 3 4 5 6 7 8 9 10
0 100 200 300 400 500 600 700 800 900
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Honda Posts about Automotive, Automotive Advice posts
received the highest engagement.
In Honda Posts about General Happenings, the category
Festival/Greetings received the highest engagement.
Content Intel
About Automotive About General Happenings
0 1 2 3
0 10 20 30
Automotive Advice
Photos
Fact
Others
Events in the…
News in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 20 40 60 80 100
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 1 2 3 4 5
0 200 400 600 800 1000 1200
Drive to Win sweepstakes
#HondaRidgeline
North American International Auto Show 2016
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Honda campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Analysis of
HondaTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
712,657 40,708 6.06% United States
Honda@Honda
Engagement Score
284
Total Proactive Tweets
1,131
Retweets Total
31
Replies Total
174,736
Favorites Total
55,529
Total Mention
27,851
Total Retweets
179,739
Response Rate (%)
26.21%
Average Reply Time (mins)
94
Most Engaging
#OpenTheCheer
Most Recent
#HondaRidgeline
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
650K
660K
670K
680K
690K
700K
710K
720K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
712,657
New Followers
40,708
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,571
Engagement
0
250
500
750
1,000
Honda had an average engagement score of 284 and a highest of 735.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
1131 31
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 200 400 600 800 1000 1200
0 100 200 300 400 500 600 700 800 900 1000
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60 70
0 20000 40000 60000 80000 100000 120000 140000 160000 180000
#openthecheer*
#hondacivictour*
#corymachado*
#madeintheam*
#1d*
#honda*
#10thgencivic*
#nhlallstar*
#civic*
#sema2015*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
5000
10000
15000
20000
25000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
openthecheer hondacivictour corymachado madeintheam 1d
Spread of Hashtags by day
0 200 400 600 800 1000 1200
#nhlallstar*
#civic*
#openthecheer*
#honda*
#corymachado*
#madeintheam*
#1d*
#10thgencivic*
#sema2015*
#hondacivictour*
Engagement Score
Hashtags - Engagement
Average Response Rate : 26.21%
0
100
200
300
400
500
600
700
800
900
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 1 hours 34 minutes
0
1000
2000
3000
4000
5000
6000
7000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
1000
2000
3000
4000
5000
6000
7000
8000
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
1000
2000
3000
4000
5000
6000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
500
1000
1500
2000
2500
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 179,739
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 27,851
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
One Direction 27,772,705 3
Times of India 6,673,761 1
NHL 4,456,583 13
Portal R7.com 4,099,063 3
El Universal 3,888,900 1
TOP 5 INFLUENCERS
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This report was generated entirely by the
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It took minutes to create.
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