info.hireinfluence (800) 535-4732 hireinfluence.com info@hireinfluence.com HireInfluence is a reputable provider of white-glove influencer strategies for Fortune 1000 brands. Since 2011, we've honed & refined our place at the Content Marke�ng table by leveraging vast experience & exclusive access to the most engaging talent in the world. Days 20 Engagement 1.5M Reach 109M Impressions 139M RESULTS A giveaway element was incorporated to maximize audience engagement. Each influencer was provided a Southwest-branded “prop” to include in 1 of their many required UGC posts, promp�ng a “scavenger hunt” of sorts for those who followed. On arrival & departure days, influencers shared their top travel hacks/�ps to round out 3 full weeks of exposure & massive audience engagement. Each would experience 5-star accommoda�ons, transfers, interac�ve adventures & spending allowances during the stay. The campaign began with a live-streaming reveal event, that showed reac�ons as each influencer unwwrapped a “top secret" swag package to learn where they would be traveling to. 12 elite influencers were sourced for the agenda, each would travel to a surprise des�na�on & document their journey along the way on Instagram, Facebook, Twi�er, Snapchat & Blogs. STRATEGY PURPOSE HireInfluence was contracted to improve overall awareness of Southwest Airlines interna�onal flight abili�es, highligh�ng the expansion to 12 interna�onal des�na�ons. The overall goal was to encourage audiences to choose Southwest as the airline for their next interna�onal vaca�on.

Southwest Passport Case Study copy - HireInfluence · Southwest Airlines interna onal ﬂight abili es, highligh ng the expansion to 12 interna onal des na ons. ... Southwest Passport

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Page 1: Southwest Passport Case Study copy - HireInfluence · Southwest Airlines interna onal ﬂight abili es, highligh ng the expansion to 12 interna onal des na ons. ... Southwest Passport

info.hireinfluence(800) [email protected]

HireInfluence is a reputable provider of white-glove influencer strategies for Fortune 1000 brands. Since 2011, we've honed & refined our place at the Content Marke�ng table by leveraging vast experience & exclusive access to the most engaging talent in the world.

Days

20Engagement

1.5MReach

109M Impressions

139M

RESULTS

A giveaway element was incorporated to maximize audience engagement. Each influencer was provided a Southwest-branded “prop” to include in 1 of their many required UGC posts, promp�ng a “scavenger hunt” of sorts for those who followed. On arrival & departure days, influencers shared their top travel hacks/�ps to round out 3 full weeks of exposure & massive audience engagement.

Each would experience 5-star accommoda�ons, transfers, interac�ve adventures & spending allowances during the stay. The campaign began with a live-streaming reveal event, that showed reac�ons as each influencer unwwrapped a “top secret" swag package to learn where they would be traveling to.

12 elite influencers were sourced for the agenda, each would travel to a surprise des�na�on & document their journey along the way on Instagram, Facebook, Twi�er, Snapchat & Blogs.

STRATEGY

PURPOSEHireInfluence was contracted to improve overall awareness of Southwest Airlines interna�onal flight abili�es, highligh�ng the expansion to 12 interna�onal des�na�ons. The overall goal was to encourage audiences to choose Southwest as the airline for their next interna�onal vaca�on.