1 • Social Media Handbook © 2016 Sproing Creative

Everything you need to start growing your

business with social media

SOCIAL MEDIA HANDBOOK

2 • Social Media Handbook © 2016 Sproing Creative

ABOUT SPROING CREATIVEThe creative agency you’ve been

searching for and you’ll find

everything you’re looking for under

one roof!

Over the years, Sproing has created

game-changing solutions for businesses

across Canada thanks to our unique

approach and our sought-after team

of business consultants, copywriters,

graphic designers, photographers,

filmmakers and web developers.

By pooling all these talents and taking

time to get to know an organization, we

can deliver a complete range of custom

marketing material that’s a winning mix

of courage, creativity and commerce.

3 • Social Media Handbook © 2016 Sproing Creative

INTRODUCTIONManaging all your social networks

can be overwhelming at times, so

we made this handbook to steer you

in the right direction and give you

confidence!

Why does social media matter?

Right now, your current and potential

customers are online looking for a local

spot for their next family dinner, haircut or

auto repair.

Engaging on social media sites attracts

these customers and drives more revenue.

Social Media Tip

Note that many of these strategies

apply to multiple social media networks,

especially maintaining consistent

engagement with your customers!

4 • Social Media Handbook © 2016 Sproing Creative

YOUR SOCIAL MEDIA PRESENCEBesides social networking sites like

Facebook and Twitter, your company’s

presence on Yelp, YellowPages,

Foursquare, TripAdvisor and other

directory and review websites will

affect your business.

Customers can utilize these platforms to

influence their friends and other customers

to either visit your business or avoid it.

You can use review sites to:

• Promote specials and run promotions

• Highlight specific services or products

• Gain customers through friend-to-friend recommendations

Responding To Negative Reviews

• Apologize if necessary

• Overwhelm negative with positive

• Make sure your tone stays upbeat

• Always try to let customers know you are

there to serve them

• Encourage customers to give your business

another chance

5 • Social Media Handbook © 2016 Sproing Creative

FACEBOOKThe largest social sharing site with over 1.35 billion users.

Your biggest opportunity to build relationships.

What should you post about?

Facebook Tips

• Invite friends and family to like your business page! This way, when you launch your social media presence, the page already has some traction.

• Keep the content light, the content should be for everyone, so avoid rants and negative posts.

• Engage with followers (like, comment, message, tag followers and share their posts)

• Stay on top of your notifications, so you can engage with customer’s messages and page interactions.

• Facebook advertising lets you create targeted ads to reach different audiences and ultimately get the conversion on your product or service you want.

Product Photos Events, Giveaways, Contests and

Specials

Questions To Your Fans

Funny or compelling

content

6 • Social Media Handbook © 2016 Sproing Creative

TWITTERShort and sweet updates limited to 140 characters.

What should you tweet about?

• The same content that you post on Facebook is great for Twitter

• Add relevant #hashtags to your content as it leads to greater visibility

• Engage with people in your area and tweet about things relevant to your business. If your business is involved in the community, tweet about upcoming local events and where your customers can find you.

Hashtags for Days of the Week

Monday

#MotivationalMonday – Get

a good start to your week to

motivate people with quotes

and photos.

Tuesday

#TipTuesday – Answer a

customer FAQ or provide

helpful tips

Wednesday

#WisdomWednesday – Share

wise words of advice for your

followers related to your

industry

Thursday

#ThrowbackThursday (also

known as #tbt) – Share a

picture of your business early

on

Friday

#FridayFun – Encourage your

followers to have some fun

this weekend, preferably with

your business!

Saturday

#SalesSaturday – Offer a

special discount or deal for

your product or services

Sunday

#SundayRead – Share one of

your recent blog posts or one

that pertains to your industry

7 • Social Media Handbook © 2016 Sproing Creative

PINTERESTMore than 100 million active Pinners discover new ideas and

inspire others every single month.

Dos

• Post hot topics on Pinterest: crafts, food, quotes, health, fitness, home décor, DIY

• Great for driving website traffic if pins link back to your website

• Create a variety of boards and pin new things often (several times a day)

• Use high-quality photographs and try to use mostly vertical images

• Convert Your Pinterest Personal Page to a Business Page

• Leverage Your Website Images and pin about new services and products

Don’ts

• Create only a few boards (you want a lot!)

• Forget to use hashtags

• Forget to link back to your website

• Keep it all business (add some fun boards)

• Repin content & edit the source link to your website. If you’re not the person who created it, don’t take credit for it.

8 • Social Media Handbook © 2016 Sproing Creative

INSTAGRAMSocial sharing site that’s all about pictures and short videos.

Learn The Lingo

• Participate in conversations and get new followers by using a lot of hashtags

• Post at least once a day

• Tell a story with your image and convey a message

• Share iconic images of your town, video tours of your listings, pictures of happy clients, DIY and home renovation ideas.

• Align your business with other brands that you sell and use hashtags other brands are using

Instagram Tips

@handle

A method of notifying

and including another

instagrammer in your

comments and photos.

#hashtag

Used to categorize and

group images. Use them to

search images and users you

are interested in

Trending Hashtags

Popular hashtags you might

want to search and use

9 • Social Media Handbook © 2016 Sproing Creative

YOUTUBEYour business’s video hub! YouTube content ranks well in

Google search.

Dos

• Create video content on a regular basis (once a week)

• Optimize videos for search using keyword phrases in the title, descriptions and tags

• Organize related videos into playlists and display popular playlists on your channel

• Grow your YouTube subscriber list by adding a subscribe button to your videos and website

Don’ts

• Ignore comments

• Forget to add tags and keywords to your videos

• Use boring, non-descriptive titles

• Forget to add links in your video descriptions

10 • Social Media Handbook © 2016 Sproing Creative

LINKEDINWhere professionals go to network and connect.

• Know the top five strengths for which you want to be recognized and use them in your profile – repeatedly. If your top skill is project management, describe your project management proficiency in your summary as well as in multiple experience descriptions. This will help the right audience find you.

• Your profile is not a resume or CV. Write as if you are having a conversation with someone. Inject your personality. Let people know your values and passions. In your summary, discuss what you do outside of work. You want people to want to know you.

• Only give recommendations and endorsements to those whom you genuinely admire. When you recommend other people, their reputation is seen an extension of your values.

• Don’t feel you need to include every detail of every job you have had – especially if the details dilute your brand message. You can omit the jobs you had early in your career if they don’t offer insights into how you deliver value today.

11 • Social Media Handbook © 2016 Sproing Creative

GOOGLE +Social network built by Google that’s great for SEO.

Dos

• Create a Google+ community to connect with people and keep them coming back

• Join business communities and share valuable content to grow your following

• Post valuable content 4-7 times a week and use images and hashtags

Don’ts

• Forget to join communities

• Forget to use Circles

• Use a bad cover image

• Leave sections of your profile blank

12 • Social Media Handbook © 2016 Sproing Creative

LET US HELP YOUWe help you reach potential

customers and maintain relationships

through social media and online

marketing.

Partner with us for 90 days and watch your online customer engagment grow!

Call us: (250) 549-1200

Email us: hello@sproing.ca

Visit us: sproing.ca

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