nick westergaard | branddrivendigital.com | 2015

social spotlight

BRAND DRIVEN digital

Google+How Google’s Next Big Thing Can Impact Your Business & Grow Your Brand

Google+: Social Spotlight

‣ What the Plus?

‣ By the Numbers

‣ How Brands Engage

‣ Things to Remember

Photo via Flickr user brionv

Bet Against Google?

Photo via Flickr user BenSpark

Guy Kawasaki on Google+

Facebook = People

Twitter = Perspectives

Google+ = Passion

Inside Google Plus

Recent New Look

Google+ Defining Features

‣ Clean Interface

‣ Circles — 2-way and blind

‣ Hangouts — Skype on steroids

‣ +1

‣ Plus Is the New Google

Just the Facts

‣ FACT: You don’t need a Gmail address (Google account)

‣ FACT: You can edit a post after publishing

‣ FACT: You can mute comment notifications

‣ FACT: No one can see what circle you put them in

Photo via Flickr user west.m

Wedge Issue: User Control

Drag & Drop

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Google+ by the Numbers

10 million ...users within the first two weeks — fastest social network to reach this milestone

540 millionusers as of october 2013 — only ~100 million monthly active users

Not Bad

Less Frequent Use

6.9 minsaverage time spent on google+ per month

Source: Hitwise

Google+ Brand Posts Get Twice the Engagement of Tweets

5th popularsocial media site ahead of pinterest and linkedin

Source: Hitwise

Many Are Lurkers

Most Are Duplicating Content

How Fast This Happened

Photo via Flickr user brianconnolly

Mobile Apps in 1st Year

Photo via Flickr user Sean MacEntee

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How Brands Engage

Brands on Google+

‣ In the Beginning ...

‣ Fall 2011

‣ Potential Segmentation via Circles

‣ Market Research/Customer Feedback via Hangouts

‣ Multiple Page Admins — One ‘Owner’; Up to 50 ‘Managers’

What’s It Look Like?

Surprisingly Similar

Engagement

Photos, Videos, & Links

Events

“On Air” Hangouts

Photo via Flickr user cordiaz2000

Beacons Across Web

Integration with Places

Photo via Flickr user leyla.a

Photo via Flickr user fdecomite

Circle Segmentation

Photo via Flickr user Darwin’s Bulldog

Closed API :(

In January 2012 Google started pushing Google+ social data into search results

The Biggest Development?

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Things to Remember About Google+

Google+ Measurement

‣ Number of users that have you in a circle

‣ Number of +1s on posts (via Google Analytics)

‣ Total brand mentions

‣ Profile views

‣ Referring links on site

10 Most Circled Brands on Google+‣ Android

‣ Mashable

‣ Google Chrome

‣ Google+

‣ Coldplay

‣ H&M

‣ New York Times

‣ Marvel

‣ Google

‣ GmailSource: Mashable

White House Here Too!

+POTUS

Which Brands Do You Circle?

nick westergaard | branddrivendigital.com | 2015

BRAND DRIVEN digital

Questions?blog: branddrivendigital.com podcast: onbrandpodcast.comtwitter: @nickwestergaard