ALEXANDRIA DUNSONDAHRIIAN ESPINOZA

SOCIAL MEDIA CONSULTATIONGOOGLE GLASSPROFESSOR GERRY CHIARO

COMMUNITY

PROPOSAL

CONVERSATION

IMPORTANCE

COMMUNITY

COMMUNITYBY SIZE

VIDEO

MICROBLOGSBOOKMARKS

BLOG

average time per mention

last year:last month:

every 3 minsevery 4 mins

every 17 secevery 27 mins

every 47 minsevery 44 mins

number of videos4.9 million

502,000

VIDEO

MICROBLOGS BOOKMARKS

BLOG

COMMUNITYBY INFLUENCE

google - tech vlogs - users

techies - google fans - users

techies - users

company ceos tech bloggers - users

CONVERSATION

CONVERSATIONSBY GENERAL SENTIMENT

+/-

+

-

reviews - early - capabilities

price - privacy - app storehealth concerns - glassholes

glassup - doomed - connectivity

revolutionary - possibilities convenience - wearability

CONVERSATIONBY INFLUENCER SENTIMENT

+/-

+

-

apps - price – connectivity privacy

revolutionary - possibilities

still early - great base

“Getting non-techie people to view Glass as anything other than ludicrously geeky is going to be an uphill fight for Google.”

- Robert Scoble, Scobleizer

“out of the box, it can do a core set of functions and that's normal for Android phone … once you add an app store, once you add connectivity that a developer army can support, that list the things is going to get a lot longer and a lot more interesting”

- Marques Brownlee, MKBHD

“Google Glass is the beginning of a revolution!” - Lance Ulanoff, Mashable

CONVERSATIONINFLUENCER QUOTES

IMPORTANCE

IMPORTANCEBY COMPETITION

LAFORGE OPTICAL

GLASS UP

Sleek, more stylish design

a third the price @ $400 - $500

Doesn’t strain the Eyes.

Release is still months away

faction of the price, coming in @ $500

Italian design, more fashionable

Limited functions + screen not as cool

Release date anticipated before GG

IMPORTANCEBY ISSUE

PRACTICALITY

PRIVACY

FUNCTIONALITY

REVOLUTIONARY

WEARABLE

PROPOSAL

LAUNCH DATE

SUMMER 2014 PROMO

CAMPAIGN

01 OF 03

02 OF 03

PRIVACY

PARTNER WITHSOCIAL MEDIAINFLUENCERS

PRCAMPAIGN

APPS STORE

INCENTIVIZEDEVELOPMENT CREATE BETA APP STORE

ACCESS TO INFLUENCERS

03 OF 03

ALEXANDRIA DUNSONDAHRIIAN ESPINOZA

SOCIAL MEDIA CONSULTATIONGOOGLE GLASS