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Google+ has long been predicted to be the 'next big thing' in social media. Whether or not this comes to fruition, Google+ plays an important role in search engine optimization for both organic and local Google search results. This slide deck starts with a brief introduction to Google+ and explains the SEO benefits of using this platform. It then dives into the proper setup and optimization of a Google+ page, and ends with crafting a manageable, efficient, and successful content strategy for Google+. This slide deck benefits small and large businesses alike who wish to enhance their presence on Google's search and social networks. This presentation was conducted at Mercy Corps in Portland Oregon, on July 23rd, 2014. About the presenter: Devan brings 6 years of experience in audience research and social media to Anvil. She has worked with numerous household brands including Old Spice, Weiden+Kennedy, Xbox, and Internet Explorer. She enjoys cooking, which is fortunate because she grew up in Walla Walla, Washington, and likes to bring the office bags and bags of onions come harvest.
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Google+ For Search and Social
Devan Brown @devan_brown2
@devan_brown2
AGENDA - Overview - Benefits - Set Up - Google Authorship - On Site Best Practices - Features - Content & Engagement - Examples
503.595.6050 // www.anvilmediainc.com // © 2014-‐ All Informa=on in this document is copyright protected and the property of Anvil Media Inc
3
Grew Up In Walla Walla
503.595.6050 // www.anvilmediainc.com // © 2014-‐ All Informa=on in this document is copyright protected and the property of Anvil Media Inc
4
Moved To Portland
503.595.6050 // www.anvilmediainc.com // © 2014-‐ All Informa=on in this document is copyright protected and the property of Anvil Media Inc
5
Landed At Anvil Media
OVERVIEW
@devan_brown2
WHAT IS GOOGLE+? A social community
@devan_brown2
WHAT IS GOOGLE+? A social layer across Google products
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WHAT IS GOOGLE+? An SEO powerhouse
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2014 SEO RANKING FACTORS
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Keyword"in"Title"Keyword"in"URL""
Keyword"in"Descrip@on"Existence"of"HI"
Keyword"in"Domain"Name"Keyword"in"H2"
Video"Integra@on"Sitespeed"
Existence"of"H2"%"Backlinkswith"Keyword"Existence"of"Descrip@on"
URL"is"no"Subdomain"Image"Count"
Number"of"external"links"%"Backlinks"from"same"country"Internal"Link"is"seldSreferen@al"
Keyword"in"internal"link"Keywords"in"Body"
Keywords"in"external"Links"Posi@on"of"Keyword"in"Title"(Word)"
Text"Character"length"Word"Count"
Posi@on"of"Keyword"in"Title"(Character)"HTML"length"
Word"Count"in"Anchor"Text"Number"of"internal"links"
Length"of"URL"%"Backlinks"with"Stopword"
SEOSVisibility"of"backling"URL"%"Backlinks"relSnofollow"
Tweets"Pinterest"
Facebook"Likes"Facebook"Comments"
Facebook"Share"Facebook"Total"
Number"of"Backlinks"Google"+1"
@devan_brown2
AUDIENCE
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BENEFITS
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BENEFITS The people
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BENEFITS Topic focus
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BENEFITS Carousel Results
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BENEFITS Authorship and Publisher Markup
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BENEFITS Hashtags
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SET UP
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TYPES OF PROFILES
PROFILES - Personal - Identity across all Google
products - One manager
PAGES - Business and organizations - Separate from profile identity - Up to 50 managers
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PROFILE SET UP - Start with a Google account https://accounts.google.com/SignUp
- Populate all information
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PROVE YOU’RE HUMAN
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CHOOSE A PHOTO
- At least 250x250 px
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FIND FRIENDS
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FIND PAGES
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FILL OUT ALL FIELDS
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ANCHOR TEXT FEATURE
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KEYWORD PLANNER TOOL
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SET UP BRAND PAGE
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Home> Pages
SET UP BRAND PAGE
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SET UP BRAND PAGE
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CONNECT G+ AND WEBSITE Verify in Google webmaster tools
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CONNECT G+ AND WEBSITE Add the rel=publisher tag to your homepage
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CUSTOM URL: PROFILE Profile> About tab> Get URL
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CUSTOM URL: PROFILE
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CUSTOM URL: PAGES - 10+ Followers - 30+ days old - Verified business - Profile photo
Google will review the URL and approve within a few days
@devan_brown2
AUTHORSHIP
@devan_brown2
AUTHORSHIP - Blogs must credit individual authors - Each author must have a personal G+ profile - Author must apply for authorship
hFps://plus.google.com/authorship
- Add rel=author to head tag of website <a href="[profile_url]?rel=author">Google</a>
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ON SITE BEST PRACTICES
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ON SITE BEST PRACTICES - Follow buttons on every page
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ON SITE BEST PRACTICES - Share buttons on every page
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FEATURES
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HOME BUTTON
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PROFILE
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PROFILE
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PEOPLE
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PHOTOS
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COMMUNITIES
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COMMUNITIES
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EVENTS
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HANGOUTS
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PAGES
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LOCAL
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SETTINGS
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CONTENT & ENGAGEMENT
GOOGLE TRENDS
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Justin Bieber Miley Cyrus Selena Gomez Brad Pitt
SOCIAL MENTION
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GOOGLE ALERTS
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EDITORIAL CALENDAR
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February 2014
- Basecamp - iCal - Outlook Shared Calendar - Excel - Google docs
PUBLISH STEADY CONTENT
@devan_brown2
CONTENT REPURPOSING Exis%ng Content Repurposing Opportuni%es
Blog Post / Ar%cle Use quote snippets for tweets Record blog post quotes in a podcast or video Use themes to create step by step educa=onal slides Create a PDF whitepaper and upload to targeted communi=es Upload blog photos to Google+, Pinterest, and Reddit Use topics to create weekly TwiFer, Facebook, or LinkedIn chats
News Create top 10 list posts for headlines Create a weekly email newsleFer Create weekly LinkedIn and TwiFer discussions around headlines
Infographics Use snippets for status update facts Use data points to make singular graphs Create summaries and write them into a blog post
Data Infographics Illustra=ons Video Blog post Tweetable facts
@devan_brown2
USE STUNNING VISUALS - Storify - Copify - Contently - Scripted - Elance - 99 designs - Swiftly - Infor.am - PiktoChart - StumbleUpon
@devan_brown2
TAKE QUALITY PHOTOS Stock Photos - iStockPhoto - Getty - Shutterstock - StockVault
Image Editing - Gimp - Paint.net - PhoXo - Photo Pos Pro - PhotoScape
@devan_brown2
HASHTAGS
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FORMAT TEXT
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FIND FRIENDS
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UTILIZE CIRCLES
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People> Your Circles
UTILIZE CIRCLES
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JOIN COMMUNITES
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IDENTIFY INFLUENCERS
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MAKE THEM ADVOCATES
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ENCOURAGE THEM TO ACT
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ASK QUESTIONS
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ASK FOR REVIEWS
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RIPPLES
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NEGATIVE COMMENTS
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NO NO
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EXAMPLES
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TOYOTA
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CADBURY
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RED BULL
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MASHABLE
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ANVIL MEDIA
@devan_brown2
GRAND AMERICA
@devan_brown2
@devan_brown2 https://plus.google.com/+DevanBrownAnvil @AnvilMedia Anvil Contact & Monthly newsletter: bit.ly/1pdpE0t Anvil Cheat Sheets: bit.ly/1qACF8e Google Plus Support
@devan_brown2
Lunch & Learn Building Audience Personas the Right Way
August 13th, 2014 1-3pm
@Anvil Media
http://bit.ly/RGHM6p
@devan_brown2
THANKS!
@devan_brown2