Don't Google it, Social it!Pavel Ungr, SEO consultant

@pavelungr@necodymiconer (cz only)

What did people say about my presentation?

SEO is expanding

SEO

UX

Content

Social

Analytics

Google needs SOCIAL

Backlinks are inconclusive, results could be corructible. It is all only about the budget. Therefore search engines needs

different signals about quality websites.

Why SOCIAL for SEO?SOCIAL helps

indexing

SOCIAL helps ranking

SOCIAL helps

visibility

SOCIAL needs Google

Social media fails in searching.

Why SEO for SOCIAL?SEO knows how

to optimize profile

SEO knows the topics and target

group

SEO knows right keyword

Why SEO for Open Graph?

Every search needs SEO.

Social signals in search are

important, but …

Some people are sceptical

We need experiments!

Tasty Placement: Social signals

Results: Social promo methodics Position rise/fall in SERP100 Google+ followers 14,63

300 +1s 9,44

70 Facebook shares, 50 likes 6,9

50 retweets 2,88

1000 Twitter followers -1,22

No social activity -0,11

http://www.tastyplacement.com/infographic-testing-social-media-signals-in-search

What we need to know to admit,that social signals are working?

Indexingonly through social media links

Social media indexing test

Facebook URL

Twitter URL

Google+ URL

Social media indexation test

Facebook URL

• 22 shares, 25 comments, 6 likes

Twitter URL

• 19 retweets, 7 replies

Google+ URL

• 31 shares, 4 comments, 9 +1s

No backlinks

Fraked aggregators!

http://tweettunnel.com/Berkofff (Twitter)http://new.tweettunnel.com/re verse2.php?textfield=rado mirpa (Twitter)http://twitter.mracik.sk/ac count/hanickapavlin (Twitter)http://it.circlecount.com/cz/explore/ (Google+)http://www.mygoogleplus.com/ti meline.php?id=1066563660931875 16063 (Google+)http://cpedialog520.appspot .com/profiles/106656366093187516063 (Google+)

Experiment starts

1.6.2013Dates of indexing

URL Google.cz Seznam.czhttp://seojedobro.eu/facebook/ 10.6. 10.6.

http://seojedobro.eu/twitter/ 4.6. N/A

http://seojedobro.eu/google-plus/ 2.6. 8.6.

URL Google.cz Seznam.czhttp://seojedobro.eu/facebook/ 2 44

http://seojedobro.eu/twitter/ 3 N/A

http://seojedobro.eu/google-plus/ 4 3

Position in site:domain.tld

Amazing surprise

Test confirms

Ranking

feature

Results on http://www.babelguide.com/what-is-fresh/social-signals-in-seo-revealed

Control test for sixteen days

http://www.bloxxter.cz/experiment-indexace.html

No social

No links

No indexin

g

V češtině na http://blog.bloxxter.cz/neposlouchejte-nedouky-z-lupy-test-indexace-google-chrome/

Results

Google index all

Google is #1

Seznam ignores Twitter

Social activity improves ranking

Takeaways

Social signals work

Google+ is the future

for SOCIAL SEO

Use SOCIAL for supportyour websites

Use SEO for improvingSOCIAL media profiles

Questions?

write me

pavel.ungr@h1.cz

or@pavelungr@necodymiconer (in czech only)

This presentation builds on an earlier

presentation on New M

edia Inspiration,

unfortunately only in English.

http://ww

w.slideshare.net/PavelUngr/uit-socilnch-st-v-seo

Credits:• http://www.flickr.com/photos/schaaflicht/346073/sizes/o/in/photostream/• http

://www.flickr.com/photos/cjsmithphotography/8124575809/sizes/c/in/photostream/

• http://www.flickr.com/photos/tom-sidock/2923148797/sizes/o/in/photostream/

• http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg

• http://www.flickr.com/photos/safari_vacation/7496669132/sizes/o/in/photostream/

• http://www.flickr.com/photos/stuckincustoms/6756753669/sizes/o/in/photostream/

• http://www.flickr.com/photos/paperdollimages/205857798/sizes/z/in/photostream/

• http://www.flickr.com/photos/su-lin/3942732350/sizes/m/in/photostream/

Other SOCIAL SEO sources on my Delicious: https://delicious.com/necodymiconer/social+seo