9.00am - 4.30pm (with lunch)

Friday, 17th May 2013The Albany

Learning and Conference Centre44 Ashley Street, Glasgow G3 6DS

Only £115+VAT for one delegate, £200+VAT for two, with a further20% discount for GCVS members.

A packed day of expert talks and workshops to help youto get the most out of Social Media.

Social Media has transformed the ways that we campaign, raise funds, sellourselves, recruit, and generally raise awareness. Online services like Facebookand Twitter are becoming essential tools to help large and small organisationsconnect with their service users and stakeholders.

This special one-day event uses a mix of practical workshops and inspi-rational talks to look at some of the main elements of Social Media,

The world of Social Media is moving fast, and this well-received andpopular event is one of the very best ways of keeping up to speed.

Get the skills you need to make your mark!

Sponsored byblackbaud

The third running of our renowned New Media event

This event features first-class speakers and workshop hosts. GCVS has been able topeg the delegate fee, thanks to the kind support of blackbaud, suppliers of software andservices specifically designed for not-for-profit organisations.Their products focus on fundraising, website management,CRM, analytics, financial management, ticketing, andeducation administration.

Social Mediasocial good

From GCVS, in partnership withThird Sector Lab and Be Good Be Social

for

9.00am9.30am

10.15am

11.15am

11.30am

12.30pm

1.15pm

4.20pm

1.35pm

3.35pm

Our programme - a packed day of useful learning!

Captivating stuff: how Young Scot use social media to connect with key audiencesKyle Usher, Young Scot

Be human: establishing your organisation’s online voiceMarc Bowker, One Big Picture Photography

The National Trust for Scotland: telling Scotland's stories through Social MediaAdam Coulson - The National Trust for Scotland

In the Cloud: using online tools to run your organisationIan Goodman, Lasa

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REGISTRATION AND REFRESHMENTSEXPERT SPEAKERYou are what you tweet: using social media to connect with journalistsStephen Naysmith, The Herald

EXPERT SPEAKERWhat's the risk? Social Media policies and the importance of experimentationRoss McCulloch, Third Sector Lab

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LUNCH IN THE ALBANY CAFE

CLOSING REMARKS AND FEEDBACK

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In the Cloud: using online tools to run your organisationIan Goodman, Lasa

Run, jump, throw, tweet: how Scottish Athletics and Jog Scotland get the most out of Social MediaSue Gyford, Scottish Athletics and Jog Scotland

People matter - Social Media and workplace cultureLeah Lockhart, Improvement Service

The National Trust for Scotland: telling Scotland's stories through Social MediaAdam Coulson, The National Trust for Scotland

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WWOORRKKSSHHOOPP SSEESSSSIIOONN TTWWOO

Advanced Facebook Tactics - Getting your content noticedLawson Auden, formerly Thistle Foundation

Think Local - How Leith Library uses social media to connect with the community and beyondEmily Dodd, Scottish Book Trust and Leith Library

Google+ - How yet another social network could benefit you Claire Connachan, Youth Scotland

Optimising your LinkedIn experience - Context, content and connectionsAlex Robertson, Sustainable Community Energy Network (SCENE)

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WORKSHOP SESSION THREE

2.35pmLessons Learned - Engaging with young people using social mediaRobbie Forsyth, Youth Football Scotland

Optimising your LinkedIn experience - Context, content and connectionsAlex Robertson, Sustainable Community Energy Network (SCENE)

Advanced Facebook Tactics - Getting your content noticedLawson Auden, Formerly Thistle Foundation

Google+ - How yet another social network could benefit you Claire Connachan, Youth Scotland

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WORKSHOP SESSION FOUR

EXPERT SPEAKER#EqualMarriage - Using social media as a tool for changeTom French, The Equality Network

Advanced Facebook tactics: gettingyour content noticedLawson Auden, formerly Thistle FoundationYou've got great content; how do you make surethat people are seeing it to engage with your or-ganisation?

This workshop will focus on EdgeRank, GraphSearch, Promoted Posts, Sponsored Posts andtimes to post on Facebook. In the ever changingworld of Facebook, Lawson will give you practicaltechniques you can implement within your organi-sation. Take your Facebook presence to the nextlevel and truly reach your key audience.

Think local: how Leith Library usesSocial Media to connect with the community and beyondEmily Dodd - Scottish Book Trust andLeith LibraryLeith Library become the key social media contributorto Book Week Scotland, Scotland's first NationalCelebration of Reading. Leith Library's campaignlasted for one week and included giving out booksat the gym, the bingo, the cats protection league,the pub as well as a whole host of other venues inLeith.

The library connected face to face with the Leithcommunity but, importantly, shared their stories nationally using audio, video and photosusing twitter, facebook and their blog. ScottishBook Trust Reader in Residence at Leith Library,Emily Dodd, will look at how they joined these digital tools to connect with local people and beyond.

Choose four from elevenfascinating workshops

Google+: how yet another social network could benefit you Claire Connachan - Youth ScotlandGoogle+ has been on the go since June 2011,but how does this social platform differ fromFacebook, Twitter and all the other big players?Does anyone even use it? What's the point?enior Communications professional Claire Connachan will show you the features and benefits to Google plusing your world, and discuss whether it's a suitable vehicle for your organisation's online presence.

#EqualMarriage: using Social Media as a toolfor changeTom French, The Equality NetworkThe Equal Marriage campaign is the UK's longest-running campaign for marriage equality. Establishedin 2008, the campaign is run by the Equality Net-work, a registered Scottish charity working forequality and human rights for lesbian, gay, bisexualand transgender (LGBT) people in Scotland.

Tom French, Policy Co-Ordinator at the EqualityNetwork, will explore the key role social media hasplayed in influencing the government, mainstreammedia and partner organisations. Tom will examinehow digital tools were used to shape the debate anddiscussion - giving Scottish citizens their chance tohave their say on Equal Marriage.

You are what you tweet: using Social Mediato connect with journalists Stephen Naysmith, The HeraldThe world of social media is a threat to traditional journal-ism, and newspapers, like everyone else, are workinghard to adapt.

Like charities, journalists are wrestling with big questionsabout technologies such as Facebook, Twitter, Pinterestand Flickr. What is it for? Why do I need it? How should Ido it? Is it wise to leave inexperienced but tech-savvy interns and trainees to manage something so potentiallyvital?But traditional media is also still important and canbe crucial to a social media strategy. The Herald SocietyEditor, Stephen Naysmith, will share lessons which canorganisations can learn from how journalists are usingsocial media, and how can they use them to get coverageand support using both traditional and new media.

What's the risk? - Social media policies andthe importance of experimentationRoss McCulloch - Third Sector LabRoss , Director of website design and social media strat-egy agency Third Sector Lab, looks at the importance ofcreating a social media policy which gives your staff thefreedom to explore, experiment and get the most out ofonline channels. Drawing on his wide range of third sectorsocial media experience Ross will use real-life examplesto show how the most engaging and thought-provokingonline campaigns are those which involve some elementof risk.

Three expert speakers

Optimising your LinkedIn experience: context, content and connectionsAlex Robertson, Sustainable Community EnergyNetwork (SCENE)Business Development Executive Alex Robertson will helpyou ensure your Linkedin profile is showing the right sideof you, and that you are using LinkedIn's features properly.

During this practical workshop you’ll find out the bestways to use groups, how valuable recommendations are,and also how to use LinkedIn to maintain, cultivate andfind new connections that are going to be useful to youand your organisation. Alex’s experience ranges fromlarge scale social media strategies through to being a di-rector at an International Development Charity, develop-ment work for start-ups, and running an outdooradvertising company - all of whom have benefited from hisuse of LinkedIn.

The National Trust for Scotland - tellingScotland's stories through Social MediaAdam Coulson - The National Trust for ScotlandAs a conservation charity, the National Trust for Scot-land engages with a number of audiences online fromparents and families to horticulturalists, archaeologists,outdoor enthusiasts and many more. This workshop willdiscuss how the charity develops social media contentto engage with these wide and varying audiences, andthe lessons learned along the way.

Captivating Stuff: how Young Scot use social media to connect with their key audiencesKyle Usher, Young Scot Are young people just not listening to you? Are you try-ing to engage but they think you are out of touch? Ifyou’ve answered yes to either of those questions thechances are you’re either a parent or a third sector or-ganisation. Young Scot’s Digital Development Co-ordi-nator will lead an interactive workshop on how to gainand keep a captivated audience of young people online.Based in his wealth of experience Kyle will look at whatyoung people want, how to stay relevant, what to avoidand how to design youth focused media.

Run, Jump, Throw, Tweet: how ScottishAthletics and Jog Scotland get the most outof Social MediaSue Gyford, Scottish Athletics and Jog ScotlandSue Gyford, Digital Communications and Press Officerfor Scottish Athletics and Jog Scotland, will look at usingFacebook and Twitter to engage often very different au-diences. From large scale campaigns to meaningfulone-to-one relationships Sue will share her key lessonslearned. This workshop is a must for anyone involved ina healthy living or sports organisation.

Lessons Learned: engaging with young people using Social MediaRobbie Forsyth, Youth Football ScotlandSince it's launch in November of 2010, Youth FootballScotland has worked relentlessly to interact and engagewith the young players and volunteers of the youth footballcommunity across the country. Social media has played ahuge role in that, with the organisation's Facebook pageand Twitter account being the first port of call for a largepercentage of users. Over the two and a half year stretchsome of Youth Football Scotland's social media tacticshave worked to a tee and some have, to use social mediaterms, 'epically failed'. In this workshop Robbie will giveyou an insight into what to do and what not to do whentrying to engage with young people online.

In the Cloud: using online tools to run yourorganisationIan Goodman, LasaInformation Systems expert Ian Goodman will lead an interactive workshop exploring how cloud (online)tools can be used to help run successful projects and organisations. This session will look at the tools available online to help organisations carry out range offunctions such as databases, event planning/reporting,monitoring work, data management and backup. Ian willhelp you understand which cloud tools will work best foryour organisation.

People matter: Social Media and workplacecultureLeah Lockhart, Improvement ServiceMany organisations launch into using social media withoutmuch thought as to where content will come from, how ac-counts will be managed long term, how information com-ing through social media can be leveraged and howaccounts will grow to achieve business goals. Led by theImprovement Service’s Online Knowledge Officer, this in-teractive workshop will help delegates consider their indi-vidual situations and get them to start working towardintegrating social media management and maintenanceinto their organisation's regular routine.

Be human: establishing your organisation’sonline voice Marc Bowker, One Big Picture PhotographyYou're on Facebook, Twitter and everything else...nowwhat? Establishing your organisation on a social mediaplatform is just the beginning. Digital media expert MarcBowker will explore different types of content you can poston a variety of platforms to help you get the most out ofusing social media. During the workshop you’ll exploretone of voice and how you can give yourself a fightingchance of being heard online.

GCVS thanks Third Sector Lab and BeGood Be Social, for their invaluable help in arranging and delivering this event.

www.begoodbesocial.org.ukwww.thirdsectorlab.co.uk

Booking spaces

44 Ashley Street, Glasgow, G3 6DS

OUR VENUE

If you received this flyer by email a bookingform will be attached with the email. Papercopies should have a booking form enclosed. If you have no form, contactjohn.robertson@gcvs.org.uk

Alternatively, book online HERE

Delegate feeThis event is only £115+VAT for one delegate,£200+VAT for two, with a further 20% discount forGCVS members. This is typically less than half thecost of comparable events being run by private organisiations. GCVS will invoice you for payment uponreceipt of bookings.

A ten-day, 30% cancellation fee will apply. Costs areinclusive of hand-outs, three hot or cold drinks andlunch in the Albany Centre cafe.

Directions at:www.gcvs.org.uk/albany

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