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Calgary Social Media Professional Stuart Crawford from Ulstic shared key online marketing and social media strategies with the Calgary Sales Professionals Club at their September Monthly vitamin.
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Calgary Sales Professionals
Yes, as a Sales Professional You are a Marketing Professional
“Internet Consultants with a fresh approach to doing business online by empowering clients through education.”
Senior AdvisorUlistic, Inc
www.ulistic.com
• Top 40 under 40 – 2007
• Top 20 Business Leaders of Tomorrow
2007
• Microsoft SBSC PAL 2008
• Microsoft Partner of the Year 2007/2009
Stuart CrawfordStuart Crawford served as a small business
marketing professional for 15 years in Calgary, Alberta, Canada.
Stuart was influential in the growth of IT Matters from 3 to 30
employees in his 8 years of service as VP, Business Development.
After his tenure with IT Matters, Stuart helped Establish Bulletproof InfoTech in the Calgary
market after a successful merger with Compuconsult.com
Stuart is married with two teenage sons, loves Golf and Heavy Metal music.
Follow Ulistic
#ULISTIC
Follow us on Facebookhttp://www.facebook.com/ulistic
Follow Us on LinkedInhttp://www.linkedin.com/companies/ulistic-inc.
Why Should You Be Online?
Get more sales
Help your clients
Connect with the market
Share with peers
Open new doors
Increase revenues
Take home more money
But what works and how?
Basic principles that work!
But…social media doesn’t work!
Social Media – Word Of Mount
How many of you would say that word of mouth referrals is a crucial part of your marketing plan?
Social Media Can and does WORK!
Engaging with peers Become the TRUSTED ADVISOR
Offering Advice and Help
Offering your opinion Creating Connections
It takes HARD WORK
You have to put in the time
30
60
30
Frequently Visible
• Frequency
F
• Visibility
V • Credibility
C
Be Inviting
Be Attentive
Always Keep Your Eyes Open!
Google AlertsSocialMention.com
What can you do?
EVERY Sales Professional
Must Be On LinkedIn
www.linkedin.com
Setup your profile
Ensure your company is
listed
Join Groups
Get involved in the conversation
Recommend
Go where your clients are
Where does your industry hang out?
Where can you find alliances?
Where can you find your peers?
What about Facebook/Twitter?
Does Twitter/Facebook matter?• Answer: It depends!
How can I use Twitter in my sales career or business?• Research• Follow news
How can I use Facebook?
• Influencers• Connecters
Become a resource
Recap – You Must Do This!• Get on LinkedIn and complete your
profile• Join LinkedIn Groups and Participate
• Calgary Sales Professionals Club• Calgary Entrepreneurs and Small
Business• Linking Calgary• Industry Groups
• Give out three recommendations each week
• Join Industry Forums• Link up with influencers and connectors
and stay virtually connected• Start a blog and talk about your industry
and what your customers/clients are looking for
• Get noticed, become a resource• Become a trusted advisor
Get Help
Thank You
Stuart R. CrawfordUlistic Inc.
Blog: stuartcrawford.comWeb: ulistic.com
Personal Invitation
Email me today and book your no-cost 60 minute discussion on how to use the Internet in your career or business
Upcoming Courses
September 22 – SEOSeptember 30 – Social Media in Business
