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The way media is consumed is
radically different than it was just five years ago.
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At BuzzFeed, we are obsessed with this shift and building the first news & entertainment company for the social age.
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80+ MILLION
*Google Analytics, Quantcast
SOCIAL
75% of visits from social*
50% of visits from mobile*
60% are aged 18-34
uniques monthly
MOBILE
YOUTH
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60% of our audience is aged 18-34.
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Readers turn to BuzzFeed for news and entertainment.
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Young audiences have moved online...
55% of online video views come from 18-34 year-olds.By 2016, online video is expected to account for 55% of all consumer internet traffic.*
*CiscoNielsen
% of Total Weekly Online Video Consumption, by Age
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...opening more opportunities to engage viewers beyond regularly scheduled programs.
60 m
inut
e pr
ogra
m
The second screen is real,
and always on.
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EQ matters more than IQ
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The way to a consumer’s heart is through their stomach. fee
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Our approach to content...
Have a heart
Content is about identity
Humor is inherently social
Nostalgia is too
Cute animals deserve respect
Don’t ignore mobile
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Creating custom content sparks excitement & accelerates conversation.
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Betcha can’t just eat one.
read
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Microsoft SkyDrive Over 1 million
hits.
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BEHR
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Virgin Mobile
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Honda
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The Purge
