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Making Content
‘Snack able’Social Media Week, Bangalore, 2015
Stats Before Snacks!
55% of Visitors Spend Fewer Than
15 Seconds on Your Website.
66% of attention on a normal
media page is spent below the
fold and not necessarily where
the banner ads are placed.
On an average visit, users read
half the information only on those
pages with 111 words or less.
Just because it’s shared does not
mean it is read that much!
Time.com & Hubspot
We crave short format!
In fact,
According to an article in Forbes, adding infographics boosts credibility and
traffic for websites as 90 percent of all information we remember is based on
visual impact.
After Facebook introduced its timeline feature for brands, there was a 65%
increase in interactive content engagement (Video and Photo), revealed a
study by Simply Measured. This shows that visual content is more likely to be
shared on social media.
7 Minutes? Really?
Mike Sall, Medium.com
Each dot represents
the average of all
posts of a given
length
This doesn’t mean we
should all start forcing
our posts to be 7
minutes!
Great posts perform
well regardless of
length.
What it does mean is
that it’s worth writing
however much you
really need.
The need to understand user behaviour
and tailor something that is ‘snack-able’
and relevant in that moment of time,
until user preference changes again!
What is unlikely To Change
InsightsAudience
and Influencers
CLC and Beliefs
ThemesBucketsTone
[Platform & Subject]
Consistently TimelyBeing
Unique.
What is a snack?
Small Irresistible Chunks That Can
Be Consumed Quickly, Are Easy to
Understand & Worth Sharing!
Why is the web flooded
with photos of cats and
memes?
People Like To Share Stuff That Does
Not Make Them Think Too Much
Unless It Makes Them Look Good!
Points To
Consider
Put Some Heart In It.When we share a video or an image, we’re not just sharing the object, but we’re
sharing in the emotional response it creates. – Google.
Being TopicalMost of the content that goes viral is a clever variation of something happening
in the world.
Feel Free To Remix.If you have a great blog post that has been doing well, promote it again. Pick up
one key takeaway, turn it into an infographic or a meme and share it on social
media.
Feed The Platform.Before you feed your brand objectives.
Long v/s Short is
not the question!It’s whether your user will be up to it. 18 to 22 year old tech junkies will want
information that is as short as a tweet but a pregnant mother searching for
what’s best for her unborn will read an essay.
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