How To Create Great Sharable Graphics/Infographics

Charlie KalechDirector, J-Town Internet Services Ltd.@CharlieKalech

Trend To Graphic Content

One Click Like and ShareEven Text is Becoming GraphicsEasier To Convey Complex Ideas

Trend To Graphic Content

Facebook Buys Instagram for $1 BillionSept. 2012

Trend To Graphic Content

300 million 40 million per day 240 billion total1.1 billion 10 millionNew Year's 2013Thanksgiving 2013

The New SearchSearch Engines Do Not Index Text In Graphics/InfographicsBUT Images Have Meta DataGeo-taggingPeople-taggingUser informationBusiness & Organizations Shares, Hashtags, Likes

record 1.1 billion photos during the 48 hours over News Years Day and Eve. Thats nearly double the 300 million photos uploaded to Facebook on an average day. Facebooks collection of 240 billion photosInstagram averages 40 million photo uploads per day, 10 million photos tagged with Thanksgiving references on Turkey Day 2012 geo-tagged photos

The New Search

The New Search

The New Search

Trend To Graphic Content

Switched Walls to TimelinesWith Cover Photos

Third Most Popular Social Network

Corporate Facebook Cover Images

Corporate Facebook Cover Images

Corporate Facebook Cover Images

Corporate Facebook Cover Images

Corporate Facebook Cover Images

Corporate Facebook Cover Images

Twitter Backgrounds

Twitter Backgrounds & Profile Picturehttps://twitter.com/dominos

Food

Things People Can Relate To: FoodSharing Pleasure

Things People Can Relate To: BabiesStrong Ideology + CTA

Things People Can Relate To: Animals (Capture The Moment + Text)

Things People Can Relate To: Animals & Children

Things People Can Relate To: Signs

The Unexpected (Funny)

Breaking Rules(Capture The Moment, Animals)

Anti-Authority(Capture the Moment)

Celebrities + The Unexpected (Rare)Challenging Authority

Bill & Hillary in the 1970s

Challenging AuthorityUs vs. Them

Us vs. Them

Recycle Awesome Print Graphics

Customers

Inspiration/Appreciation

Inspiration/Appreciation/Quotations

Inspiration/Appreciation/Quotations

Educate Your Audience

Think Big Think Different Get Creative

Challenge Your Audience

Viral TopicsThings People Can Relate ToSex

CuteBabies

Animals

Children

Quotes

Food

Signs

Awesome Images

Emotional Triggers & Inspiration

Viral Topics

Funny/UnexpectedCelebritiesChallenge Authority (Us vs. Them)If You Agree Share/Act, Fill in the BlankContestsCustomersInformative/Educational/Confessions

On-Line Toolswww.recitethis.com

On-Line Toolswww.someecards.com

On-Line Toolswww.memecenter.com

http://blog.lewispr.com/2011/03/infographics.html

http://blog.lewispr.com/2011/03/infographics.html

Three Steps To Creating An Infographic Three Questions

Data Collection

Design

http://blog.lewispr.com/2011/03/infographics.html

1. What type of infographic do we want, and what type of data will we be collecting?There are 4 Basic Types of Infographics:StatisticalComparative numerical data & statistics TimelineData & statistics compared to a period of timeProcessData & statistics compared to a workflowLocationData & statistics compared to geography

Statistical Numerical data and statistics compared to each other

Timeline Data and statistics compared to a period of time

Process Data and statistics compared to a workflow

Location Data and statistics compared to geography

1. What type of infographic do we want, and what type of data will we be collecting?

Your Infographic Can Be A Combination Of All 4 Types

http://blog.lewispr.com/2011/03/infographics.html

1. What type of infographic do we want, and what type of data will we be collecting?

Your Infographic Can Be A Combination Of All 4 Types

2. What parts of the infographic do we know already, and which parts will the designer determine?

http://blog.lewispr.com/2011/03/infographics.html

2. What parts of the infographic do we know already, and which parts will the designer determine?VisualColor | Graphics | Icons

http://blog.lewispr.com/2011/03/infographics.html

ContentTime Timelines | Calendars | ClocksStatistics Numbers | Charts | GraphsReferences Location | Size | Quantity

http://blog.lewispr.com/2011/03/infographics.html

KnowledgeFacts Conclusions from data that support the messageDeductions The main message

http://blog.lewispr.com/2011/03/infographics.html

http://blog.lewispr.com/2011/03/infographics.html

1. What type of infographic do we want, and what type of data will we be collecting?2. What parts of the infographic do we know already, and which parts will the designer determine?3. What basic graphic elements would we like to use and how?Flow ChartsListsGraphsDiagramsMapsTypographyTimelinesIllustrationsColor/Design Scheme

Online Tools To Create INFOGRAPHICS

easel.ly Demo Video at http://vimeo.com/37781587 piktochart.com infogr.am visual.ly

Know Your PlatformWhat Works on

Won't Work on

http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/

Remember

Remember

Remember CTAs (Calls To Action)

Thank You

Charlie Kalech
Director, J-Town Internet Services Ltd.

www.j-town.co.ilcharlie@j-town.co.il@CharlieKalech

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