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Creating Sharable ContentJohn LeMasney | [email protected]
Abstract
In this session, John LeMasney will share 10 key ideas to consider when creating sharable content. What makes an article, image, idea, quote or other media particularly sharable? What technologies and methods can help you to give an interesting idea the best chance of being shared? How can copyright be honored and original sources be found? Why is there such emphasis right now about sharing visual media over other forms? Join us for this session to help us find the answers!
Copyright and citation
We are information literacy proponents
Finding the original source
Using tools to find the source
Visual content
Engaging visual learners and consumers
Self reference, metadata and links
In what way does it benefit you as a sharer?
Emotional Theory
Plutchik’s Wheel of Emotion
Collection and citation
Gathering items to engage a like minded person
Making it easy to share
Make sure people can share in a click
Putting it into people’s streams
Where is your audience already spending their time?
What does your audience share?
What kinds of things are they sharing that you should be providing?
Analytics
How do you know how, what when why they shared?
Virality
What are some examples of virality?
