Shabil Royal Enfield

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Mid 19th century England. The firm of George Townsend & Co. opened its

doors in the tiny village of Hunt End, near the Worcestershire town of

Redditch. A firm specializing in sewing needles and machine parts.

In the first flush of enterprise, flitting from one opportunity to another, theychanced upon the pedal-cycle trade. Little did they know then that it was

the beginning of the making of a legend.

Soon, George Townsend & Co. was manufacturing its own brand of

bicycles. And in 1893 its products began to sport the name Enfield under

the entity Enfield Manufacturing Company Limited with the trademark

Made Like a Gun.

History


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Mr. R. L. Ravichandran


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1851

1891


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19201909

1928 19401948


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1981

1983 19841993

1961 1971


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2002

2004 2008


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Industry Motorcycles, lawnmowers

Successor Royal Enfield Motors (formerly Enfield of India)

Founded 1893, as Enfield Manufacturing Co. Ltd.

Defunct 1971

Headquarte

rsRedditch, Worcestershire, England

Key people Founders Albert Eadie and Robert Walker Smith

ProductsRoyal Enfield Clipper, Crusader, Bullet, Interceptor, WD/RE,

Super Meteor


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Royal Enfield India was set up in

1955 when it started receiving350cc bikes in kits from the UK

and assembling them in Chennai,

India. But, eventually the entire

bike was manufactured in India

and a couple of years later theCompany started manufacturing

the 500cc Bullet. By its sheer

power, unmatched stability,

superior riding comfort and

rugged good looks, the Bullet

dominated and continues todominate the Indian roads. It is the

dream choice of every

motorcyclist in India with even the

Indian Army and Police endorsing

the Bike.


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In 1990, Royal Enfield entered into a

strategic alliance with the Eicher Group,

and later merged with it in 1994. The Eicher

Group, is one of India's leading automotive

group with diversified interests in the

manufacture of Tractors, Commercial

Vehicles, Automotive Gears, Exports,

Garments, Management Consultancy and

Motorcycles.

Since then, the Company has made

considerable investments in modernizing its

manufacturing technology and systems and

in 1996, when the Government decided to

impose stringent norms for emission Royal

Enfield was the first motorcycle

manufacturer to comply. Royal Enfield isamongst the first few Indian companies to

obtain the WVTA (Whole Vehicle Type

Approval) for meeting the European

Community norms.


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Infrastructure and Technology Collaborations

To manufacture quality bikes that are well known worldwide for

their reliability and toughness state-of-the-art infrastructure is

required, and that is just what Royal Enfield has done at their

Chennai manufacturing facility.

An active in-house Research & Development wing is constantly

at work to meet changing customer preferences and the

challenges ofIndian and International environment standards.

When introducing a new product, this team undertakes all

related planning which includes a rigorous customer contact

program, design, concurrent engineering and testing processes.

The bike Design team at Royal Enfield is well equipped with

high-end CAD/CAM workstations and the latest modeling

software. Top-notch designers work continuously to come up

with innovative bikes designs to meet the markets expectations.


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CollaborationsRoyal Enfield has technology tie-ups with :

AVL of AustriaFritz Egli of Switzerland

Cranfield University, UK

Criterion Engineers, UK.


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ManufacturingRoyal Enfield's manufacturing operations, go through a series ofmodernization and improvement efforts, with a number of automated

processes. The Company has put in place modern manufacturing

practices like Cellular layouts, Statistical process controls and Flexible

manufacturing systems. The Chennai manufacturing facility has

received the ISO 9001 certification and for managing its operations in aclean and safe environment, it has obtained the ISO 14001-quality

certification.

Royal Enfield ensures that all the components used in the bikes are

sourced from the best vendors in the Indian automotive industry, who

are geared to supply according to the Companys stringent qualitystandards. The company works closely with all of its suppliers, giving

them technical and managerial support while maintaining practices like

Direct-On-Line and Vendor Self-Certification.


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Marketing NetworkYou can feel the pulse of your customers, only if you get

close to them. This thought process has driven Royal Enfield

to set up has a wide network of13 marketing offices, 223

dealers in all major cities and towns, 25 spare parts

distributors and stockists and 150 Authorised Service

Centres. The Company also exports motorcycles to over30

countries like the USA, Japan, Bahrain, UK, Germany and

many European countries through 5 international offices, 25

importers and over200 dealers across the globe.


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Manufacturing Units


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Manufacturing Unit


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Disc brakes

SPARES

cover

Side bag

Wind guardSplit seat


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The Bullet 350 will be available from February 2010 with the Unit Construction Engine


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Global launch of the Royal Enfield Classic Chrome.Will be available in showrooms around the world from April 2010 onwards.


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MY DREAM VEHICLE

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