Roshan Sawant

About

Objective

Royal Enfield was the name under which Enfield Cycles Company made Motocycles.In 1956 India started assembling BULLET motorcycles under license of UK

components and by 1962 were manufacturing complete bikes. Enfield of INDIA bought the rights to use the ROYAL ENFIELD name by 1995.

Royal Enfield brand is the most oldest motorcycle brand in the world still in production with bullet model enjoying the longest motorcycle production of all time.

• Recreate• Rennovate• Reinforce

In terms of Space :-

The Experience of the store

Roshan Sawant

Torque

Success

Hand Crafted

Adventure

Aspire

RoyalEnfield

Pride

BullHeavy

Attitude

Roar

ThumpMuscular Prime

Soul

CultureRoshan Sawant

Users

Old Timers New Breed

• Superficial• Romantic• Less Knowledge • Glossy Polished• High on show off

• Solid Culture• Proud• Xtreme Techie• Body and soul• Deep Character

Roshan Sawant

Content

Current Product availabitity

Motorcycles Related Accesories Antique/Future product display

• Bullet 350cc• Classic 500cc• Classic 350cc• ThunderBird Twinspark• Electra Twinspark

• Helmets• Hand Gloves• Goggles• Jacket• Shoes• And others

• Antique:-• Intruder• 1971

• Future:-• Café Racer Concept• others

Roshan Sawant

Functional Zones

Bike Display Zone Merchadise Zone Service Zone

Roshan Sawant

Proposition

Avatar/Persona

Xtreme Techie

Body and soul

Confident

Strong

Conquerer

Rough

Rugged

Roadie

Milestones

Traveller

Experience

Attitude

Solid Culture

Boss

Army Man

Masculine

Roshan Sawant

Metaphor

Trophy Room

Roshan Sawant

Mood-01 Roshan Sawant

Color Scheme

Roshan Sawant