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ROYAL ENFIELD The 4 p’s of Marketing…..

4ps of Royal enfield

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Page 1: 4ps of Royal enfield

ROYAL ENFIELD

The 4 p’s of Marketing…..

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Product….IT MAKES US TO FEEL LIKE A LEGEND…

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Place…

THE ROYAL ENFIELD BULLET WAS FIRST INTRODUCED IN BRITAN IN 1949 AS 350CC BIKE…

THE 500CC MODEL WAS INTRODUCED IN BRITAN IN 1950…

1.Show rooms…. 2.Online…. 3.Bike consultance….

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This was the first look of bullet……….

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Price…

350cc electra=1,16,000…

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350cc classis=1,24,000… 500cc classic=1,59,000…

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350 cc Thunderbird=1,35,000… 500cc thunderbird=1,72,000…

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Promotion… Internet.. News paper… Boardings…

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THANK YOU...

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