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The San Francisco Gay Men’s Chorus

SFGMC LSM Listening Experiment

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Page 1: SFGMC LSM Listening Experiment

The San Francisco Gay Men’s Chorus

Page 2: SFGMC LSM Listening Experiment

Listening Experiment Objectives

Page 3: SFGMC LSM Listening Experiment

Listening Experiment Objectives

Find our audience online Hear chatter Trending Best practices Prove value

Page 4: SFGMC LSM Listening Experiment

Listening Experiment Tactics

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Listening Experiment Results

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What Would We Do Different?

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A-Ha! Moments & Insights

We have just started to tap Social Networking and the challenge is No Chorine Left Behind!

Social Media is more than just selling tickets.

We lead the way in Social Networking for LGBT Choruses, and can’t rest on our laurels.

There are lots of people in the Arts community to tech with.

SFGMC appreciates being asked here. Thanks!

Page 8: SFGMC LSM Listening Experiment

Peer Feedback from Social Media Lab Participants