G I V I N G T A G P R O G R A M

G I V I N G T A G M A R K E T I N G T O

O L K I TC h e c k l i s t , T e m p l a t e s & T i p s

W e ' re H e re to H e l p !s e g @ b a g s 4 m y c a u s e . c o m - 6 0 3 . 3 8 0 . 9 3 3 7

W E L C O M E !

We’ve created this Marketing Toolkit to provide you with information and materials that can support and improve your outreach to friends, supporters and constituents.

The information and suggested content is easy to use. Simply copy and paste any materials that you like into your email program, social media accounts, and more! Quickly and efficiently spread the word to help drive awareness and donations to your organization throughout the program.

As you review the following pages and get familiar with our 4-step process (Educate, Communicate, Motivate and Celebrate), please remember these three suggestions:

You can easily copy and paste (right click, then select copy/paste) any of the provided materials for your organization. Customize the language to fit your needs, or feel free to create your own message!

Utilize the Image Bank

– We’ve created a variety of

images for you to use as frequently as needed to support this program and increase your donations.

If you need any other information on the program or assistance in navigating this toolkit, please do not hesitate to reach out to us by calling 603-380-9337 or emailing seg@bags4mycause.com.

The amount of donations and community connections you can create are endless and easy.

We look forward to seeing you succeed!

Let's Get Started...

P A G E 0 1

CONTENT CHECKLIST

Step 1: EducateStart by educating yourself, your staff and your volunteers about the program and this opportunity.Page 03 - 04

Step 2: CommunicateSpread the word! Use our email templates and press release drafts to share the news in your community.Page 05

Step 3: MotivateIt's GO TIME. Send your supporters to the store to purchase the bag and use the Giving Tag to raise funds for your organization!Page 06Step 4: Celebrate!Checks are sent out whenever you reach $5 in the Giving Tag Program, so this is a great way to raise funds all year long.Page 07

P R O G R A M O V E R V I E W

Welcome to the Giving Tag Marketing Toolkit! The information and assets provided in this toolkit can be used to support your efforts in raising donations and awareness all year long for your organization in the Giving Tag Program.

To bring you success in the Giving Tag Program, we have laid out a four step process: Educate, Communicate, Motivate and, finally, Celebrate!

GIVING TAG 101

The Bag The TagEach month, leadership at every Fresco y Más, Harveys and Winn-Dixie location choose a non- profit to benefit from the Community Bag. Any donation that is not otherwise directed by the Giving Tag will be sent to this "default" non-profit. You have not been chosen as the default non-profit at this time, but if you are you will be notified 30 days in advance.

When a shopper purchases a $2.50 Community Bag at

any Fresco y Más, Harveysor Winn-Dixie store, the

shopper can now select your organization as the

recipient of a $1 donationby following the

instructions on the Giving Tag attached to the bag.

This opportunity is available 365 days a

year. All you need to do is use

this toolkit to spread the word!

P A G E 0 2

Check out our Image Bank for social media graphics, images of the bag with the tag, and more!

seg.bags4mycause.com

E D U C A T EK N O W Y O U R O P P O R T U N I T Y

A B O U T T H E P R O G R A MThe Giving Tag is a year long fundraising opportunity to drive donations.

With the Giving Tag, shoppers can support the community they call home by directing their $1 donation generated from the purchase of the $2.50 Community Bag to the non-profit of their choice.

Shoppers can simply follow the instructions on the back of the Giving Tag to select the non-profit they would like to support!

H O W I T W O R K SUpon purchasing the Community Bag with the Giving Tag at any Fresco y Más, Harveys or Winn-Dixie, shoppers are directed to:

1. Visit MySEGCause.com within 7 days of their purchase.

2. Remove the scratch-off layer on the Giving Tag to reveal the unique identifier.

3. Submit their identifier and select the non-profit they would like to receive a $1 donation - now including you!

If the donation is not directed within 7 days of purchase, the donation will be sent to the Community Bag Program beneficiary - the monthly featured non-profit selected by store leadership at the store where you purchased the bag.

T H E G I V I NG T A G

P A G E 0 3

E D U C A T EK N O W Y O U R O P P O R T U N I T Y

S A M P L ES T A F F E M A I L

Dear (Staff/Board/Volunteers),

We are so excited to share that (name of organization) is now participating in the Giving Tag Program, which is designed to make it easy for customers of Fresco y Más, Harveys and Winn-Dixie stores to contribute to their local community while supporting the environment.

This ongoing opportunity can be taken advantage of at any Fresco y Más, Harveys or Winn-Dixie store. All you have to do is purchase a $2.50 reusable Community Bag, follow the instructions on the attached Giving Tag and we will receive a $1 donation!

This is a great way to support the environment and fundraise for our cause. If everyone on our email list purchased just ONE bag and directed the $1 donation to us, we would receive a donation of $(how many people on your list).

Let’s get started! We can begin by sharing the news of this opportunity with our friends and family. Call, send emails and post on social media. The more people who learn about the program, purchase the Community Bag and use the attached Giving Tag to direct the donation to (name of organization), the more money we will raise.

To learn more about this program, please visit

seg.bags4mycause.com.

Best,(Signature)

T I P # 1Start by making sure your

staff is fully informed on the opportunity to

maximize your fundraising efforts later

on.

seg.bags4mycause.com

P R O G R A MF A Q s

What is the Giving Tag? It is a tool to help raise donations all year

long. You can raise donations at any Fresco y Más, Harveys or Winn-Dixie location through the Giving Tag.

Donation checks are mailed quarterly, so it is a great opportunity to raise funds throughout the year!

What is the difference between the Community Bag Program and the Giving Tag Program?

The Giving Tag Program is an ongoing opportunity for non- profits to raise funds at any time throughout the year. Supporters can go to any Fresco y Más, Harveys or Winn- Dixie, buy the Community Bag and follow the

instructions on the Giving Tag to direct a $1 donation to an organization of their choice. The Community Bag

Program is an opportunity for non-profits who are selected on a monthly basis at every Fresco y Más,

Harveys and Winn-Dixie location. The selected non-profit in the Community Bag Program is the "default

beneficiary" who will receive any donations that are nototherwise directed by the Giving Tag.

What is the cost of Community Bag with the Giving Tag?

The cost of the Community Bag with the Giving Tag is $2.50.

Where do I find the Giving Tag? The Giving Tag is affixed to the

reusable Community Bag. Community Bags can be found on the designated reusablebag rack and at various registers.

How did Fresco y Más, Harveys and Winn-Dixie hear about

my organization? The Giving Tag Program team

conducted a research process to identify, qualify and screen non-profits for this program. Your organization

stood out to us as an incredible non-profitin your local community.

P A G E 0 4

C O M M U N I C A T ES P R E A D T H E W O R D

seg.bags4mycause.com

S O C I A L M E D I A P O S T S S A M P L E P

R E S SR E L E A

S E

We’re excited to share that all Fresco y Más, Harveys and Winn-Dixie stores are now

offering the Giving Tag Program! Every time a shopper buys the $2.50 reusable Community

Bag at any of these stores, they can direct a $1 donation to (organization) by using the

attached Giving Tag. Visit your local Fresco y Más, Harveys or Winn-Dixie and pick one up

today!

We’re participating in the Giving Tag Program! Purchase a $2.50 reusable Community Bag at any Fresco y Más, Harveys or Winn-Dixie store and use the attached Giving Tag to direct a $1 donation to (organization).

Looking for an easy way to go green? Pick up a few $2.50 reusable Community Bags

at any Fresco y Más, Harveys or Winn-Dixie store. Each bag helps reduce paper and

plastic bag use, and you can use the attached Giving Tag to direct a $1 donation to

(organization). It’s a win-win!

T I P # 2Use an image from our Image Bank to reach more people and boost engagement on social media!

FOR IMMEDIATE RELEASE

(Name)

(Name of your organization)

(Phone) (Email)

(Name of your organization) Participating in Giving Tag

Program

(City, State) – (Name of your organization), a non-profit committed to

(description of organization), has begun generating donations through the Giving Tag

Program.

The Giving Tag Program, which launched in February 2019, is a reusable bag program that facilitates

community support with the goal to make a difference in the communities where shoppers

live and work.

When a shopper purchases the $2.50 reusable Community Bag at any Fresco y Más, Harveys or

Winn-Dixie store, they have the opportunity to direct a $1 donation to a local non- profit by using the

attached Giving Tag. (Name of organization) has already begun generating donations

through the use of the Giving Tag.

“(1-2 sentence quote reflecting excitement about participating in the

program),” said (name of your organization) Executive Director, (name). “(Short quote on

how this donation will help you fulfill yourmission).”.

(Name of organization) is a non-profit based in (city, state). Founded in (year), (name of organization) has (describe efforts in the community since founding of company).

Learn more about (name of your organization) by visiting (website).

For more information on the Giving Tag Program, visitseg.bags4mycause.com.

P A G E 0 5

T I P # 3The Giving Tag opportunity is ongoing! Customize your communication plan

to maximize donations.

QuarterlyPublish a press release to engage the media

Monthly Send an email blast to your community tospread the word

WeeklyPost to social media to encourage your followers to buy a bag

M O T I V A T EB A G S S O L D = D O N A T I O N $ R A I S E D

seg.bags4mycause.com

C O M M U N I T Y O U T R E A C H P L A N

Repeat and be Rewarded

P A G E 0 6

C E L E B R A T E !T H A N K Y O U & L E T ' S K E E P G O I N G

seg.bags4mycause.com

T H A N K Y O U R S U P P O R T E R SSubject: Thank you! Giving Tag Program

Hello,

Thank you to everyone that has visited a Fresco y Más, Harveys or Winn-Dixie store, purchased a Community Bag and used the attached Giving Tag to direct the $1 donation to (name of your organization)!We’ve raised a total of $(donation amount)so far.

Whether you’ve bought a bag or helped spread the word, we couldn’t have done this without you. The money generated through this program will help us to (share what you will do with the funds raised).

If you haven’t had a chance to pick up a bag yet, don’t worry! The Giving Tag Program runs all year long. All you have to do is purchase the Community Bag at any Fresco y Más, Harveys or Winn-Dixie and follow the instructions on the attached Giving Tag to direct the $1 donation to our organization.

To learn more about this program, please visit seg.bags4mycause.com. Thank you for your continued support!

Best,(Signature)

R E C E I V E Y O U R D O

N A T I O NC H E C K

Non-profits participating in the Giving Tag Program who earn $5 or more at any point will be sent their donation checks approximately 8 weeks after the close of the month in which the funds reaching or

surpassing $5 were raised. Giving Tag Program beneficiaries who earn less than $5 throughout the

year will be sent a donation check with any remaining balance in our account at the end of the year.

R E P E A T A L L Y E A R L O N G

You can raise funds all year long by using theGiving Tag attached to the $2.50 Community Bag!

T I P # 4Donation checks are sent out bi- annually, so continue to increase donations any time at ANY Fresco y Más, Harveys or Winn-Dixie store.

P A G E 0 7

WE'RE HERE TO HELP!

6 0 3 . 3 8 0 . 9 3 3 7

S E G @ B A G S 4 M Y C A U S E . C O M

S E G . B a g s 4 M y C a u s e . c o m