Scripps PRSSA Forum Proposal 2014-15

2014–2015FORUM Proposal

Presented to the 2013–2014 PRSSA National Committee

Presented by theHugh M. Culbertson Chapter of PRSSA at Ohio University

Contents34678

Executive Summary

1112172026373839

A Letter from Our PresidentChapter Work SamplesEditor In Chief CredentialsStaff BiographiesStaff Work SamplesProduction ScheduleProduction ResourcesLetters of Reccomendation

Research

2014–2015 FORUM Platform

2014–2015 Progressions PlatformIntent To Bid and ConclusionAppendices Index10

Executive Summary

Page 3

A Letter from Our PresidentChapter Work SamplesEditor In Chief CredentialsStaff BiographiesStaff Work SamplesProduction ScheduleProduction ResourcesLetters of Reccomendation

2014–2015 Progressions PlatformIntent To Bid and Conclusion

FORUM Executive Summary

With more than 11,000 members involved with 300 chapters in the United States, Argentina and Columbia, The Public Relations Student Society of America is the largest and most recognizable organization for public relations students looking to enter the growing realm of professional communications.

PRSSA is completely dedicated to the advancement of each member’s education and college experience, and there are a multitude of methods that PRSSA employs in order to fully reach and benefit each individual. Of those methods, two of the most important are Progressions, PRSSA’s blog, and FORUM, PRSSA’s newsletter.

As any public relations professional knows, there is nothing more important than a strong online presence in today’s increasingly technological world. Progressions is PRSSA’s platform to continually engage, inspire, and encourage students with immediate efficiency. Progressions passionately publishes content that addresses topics relevant to public relations, and offers the opportunity of national blogger status to all contributors.

To compliment Progressions, PRSSA also publishes four annual editions of FORUM. FORUM is an excellent way to display not only PRSSA’s journalistic and editing capabilities, but also the necessary talents of magazine layout and design. Each edition of Forum provides readers with applicable information pertaining to the public relations profession, along with guidance and advice for students and professionals alike.

Through Progressions and FORUM, PRSSA solidifies its reputation as a professional public relations and journalistic organization. It would be a great honor for the E.W. Scripps School of Journalism at Ohio University to take over Progressions and FORUM for the 2014-2015 academic year. Our solid foundation as one of the nation’s premier journalism schools will guide us in decision making, and our passion for public relations that has been instilled in us by our local Chapter, Scripps PRSSA, will stimulate our desire to take PRSSA to unforeseen triumphs.

We thank PRSSA National for this opportunity.

FORUM Research

Page 4

To better understand the publications we will possibly be working with next year, we conducted a content analysis of both FORUM and Progressions. We took a look at the three FORUM issues that were published in 2013 (winter, spring and fall), which include a total of 43 articles. This analysis included not only a closer look at the editorial content of the articles, but extra non-written content as well, such as photos/graphics and links to outside sites. This way, we have a better idea of where FORUM is already excelling, as well as areas that could be improved for the 2014-2015 school year.

Average length of article: 493 wordsAverage number of articles per issue: 1433 percent of articles less than 400 words55 percent of articles between 400-700 words12 percent of articles more than 700 words9 percent of articles included outside links35 percent of articles did not have a photo or graphic21 percent of articles written by industry professionals79 percent of articles written by student members of local chapters33 percent of articles were feature stories44 percent of articles were lists or tips7 percent of articles dealt with advocacy issues16 percent of articles were about PRSSA National

FORUM Research

Progressions Research

Page 5

For Progressions, we took a look at the blog’s analytics for both the 2012-2013 and the 2013-2014 school years. We then took those numbers and calculated the percentage change for each category from one school year to the next. This showed us that although most categories showed improvement over time, some did not, such as the average percentage of Progressions viewers who were new visitors (which fell by 5.14 percent from one school year to the next). This way, we can see where to focus our efforts for the 2014-2015 year: for example, the decreased percentage of new visits might mean that we could spend more time encouraging PRSSA members who have never read Progressions before to check the site out (and maybe even contribute!).

Progressions Research

2013-2014 Google Analytics2,917 average monthly visits2,288 average unique visits per month4,505 average pageviews per month1.55 pages viewed, on average, per visitAverage visit duration: 1 minute 9 secondsAverage bounce rate: 77.98 percentAverage percentage of new visits: 71.42 percent111 total postsMost visited month: FebruaryLeast visited month: June59 total comments27 total posts with comments

2012-2013 Google Analytics2,002 average monthly visits1,615 average unique visits per month2,969 average pageviews per month1.47 pages viewed, on average, per visitAverage visit duration: 1 minute 9 secondsAverage bounce rate: 78.48 percent

2012-2013 Google Analytics Cont.Average new visits 75.29 percent77 total posts49 total comments34 total posts with comments

Percentage change from 2012-14 Average monthly visits: +45.7 percentAverage unique visitors: +41.67 percentAverage pageviews/month: +51.73 percentAverage number of pages viewed per visit: +5.44 percentAverage visit duration: 0 percentAverage bounce rate: -0.64 percentAverage new visits: -5.14 percentTotal posts: +44.16 percentTotal comments: +20.41 percentTotal posts with comments: -20.59 percent

FORUM Plan

Page 6

2014–2015 FORUM Platform

Objective: Increase readership and awareness of FORUM

Strategy: Develop articles with relevant and informative content for public relations students

Tactic: Encourage submission of a wide variety of article topics in FORUM from diverse reporters such as PRSA representatives, Chapter members, National Committee members and professionals.

Tactic: Reporters will keep articles between 300-500 words and each article will include a photo assignment.

Tactic: Develop at least one graphically designed infographic in each issue.

Strategy: Promote FORUM’s online-only format to Chapter members

Tactic: Continue to use issuu to allow readers to read individual articles in addition to the entire issue.

Tactic: Work closely with the VP of Public Relations to promote FORUM through social media.

Tactic: Monitor, track and analyze FORUM’s reach using Google Analytics.

Progressions Plan

Page 7

2014–2015 Progressions Platform

Objective: Increase Progressions readership by 25 percent and engagement by 20 percent

Strategy: Develop articles with relevant and informative content for public relations students

Tactic: Encourage submission of a wide variety of article topics in FORUM from diverse reporters such as PRSA representatives, Chapter members, National Committee members and professionals.

Tactic: Reporters will keep articles between 300-500 words and each article will include a photo assignment.

Tactic: Develop at least one graphically designed infographic in each issue.

Strategy: Maintain Progressions standards and add multimedia elements

Tactic: Continue to use the current blog design and keep Progressions up to the current standard with the SEO tactics, such as consistent keywords, google analytics, and having outside hyperlinks in all blog posts.

Tactic: Encourage Chapters to submit their blog for the blogroll

Tactic: Add multimedia elements such as video to blog posts.

Strategy: Create more interaction and engagement

Tactic: Encourage Chapters to submit their blog for the blogroll and continue to add to the PRSA blogroll.

Tactic: Collaborate with the Vice President of Public Relations to encourage member interaction with the blog through social media.

Intent to Bid

Page 8

Conclusion

Page 9

ConclusionIn conclusion, Scripps PRSSA will tirelessly work to uphold the tradition of excellence that FORUM and Progressions are known for. While we are not planning to change much about these institutions, we will ensure that they continue to be held to the highest standard.

For FORUM, we want to increase the use of analytics and keep meticulous track of total reach. We will use these numbers to address where and when we need to increase our social media presence. We want to continue Mallory’s excellent work by finding new ways to increase Progressions readership and engagement. One of these ways would be to include multimedia elements, such as supplementing blog posts with videos. Our photo editor would be in charge of coordinating all video entries. We are also blessed to have amazing videographers here at Ohio University that would be willing to contribute with footage and editing services.

We would be honored to be chosen as the chapter to produce the 2014-2015 issues of FORUM. We believe that our school’s tradition of journalistic excellence and ourmembers’ dedication to achievement make us the perfect candidates.

AppendicesIndex1112172026373839

A Letter From Our PresidentChapter Work Samples

Editor In Chief Credentials

Staff Biographies

Staff Work SamplesProduction Schedule

Production Resources

Letters of Reccomendation

A Letter From Our President

Page 11

To: PRSSA’s FORUM Editorial Staff From: Nicole Spears RE: FORUM Editor Application Dear Mallory and friends, I write on behalf of Sarah Rachul, and the entirety of the Scripps PRSSA Chapter, to express our excitement and outstanding capability to take the reigns of leadership of PRSSA’s FORUM newsletter. When this opportunity crossed Sarah’s path, she enthusiastically gathered a team of her most capable peers and began assembling an application that greatly surpasses all requirements. This attitude is an excellent representation of the work that comes out of our Chapter. We at Scripps PRSSA are graced with excellent, experienced faculty within our nationally accredited and elite E.W. Scripps School of Journalism. Because of this, our members are instilled with a deep respect for superb writing and mastery of AP Style from day one of their college careers. As each Ohio University student undergoes orientation as a freshman, our VP of Student Affairs, Dr. Ryan Lombardi, teaches us to leave things better than we found them. I have the utmost faith that—if given the opportunity—the FORUM staff of Scripps PRSSA will leave this important news source better than they found it. By upholding FORUM’s tradition of excellence and continuing Mallory’s vision, our Chapter will make PRSSA members across the nation proud to be published FORUM writers. Please reach out with any questions or concerns. Thank you, Nicole Spears Scripps PRSSA President 13-‐14

Chapter Work Samples

Page 12

These are samples of some of the pages from this year’s Bateman Competition Summary. They were designed by Allison Evans, the VP of Design for Scripps PRSSA.

Work SampleBateman


Page 13

Work SamplePR Career Week

This flier was designed to promote the Scripps PRSSA PR Career Week. It was distributed on social media and around campus. The flier was designed by Scripps PRSSA president Nicole Spears.


Page 14

Work SampleProfessional Head Shots

Scripps PRSSA hosts an annual fundraiser every fall where students can pay $10 for a set of professional head shots. This flier was used to promote the event to all students at Ohio University. It was designed by Allison Evans, the VP of Design for Scripps PRSSA.


Page 15

Work SampleSIC Infographic

This info graphic used the first Scripps Innovation Challenge (SIC) Promotional team to explain the process of consultative PR. The graphic was designed by Allison Evans, the VP of Design for Scripps PRSSA.


Page 16

The Young Adult Prevention Initiative signed on with ImPRessions in fall of 2013. They required a complete rebranding. This logo was part of that rebranding and was designed by Taylor Carney, Creative Director for ImPRessions.

Work SampleYAPI Logo


Page 17

Name Sarah RachulEmail [email protected] 3191 Excalibur Ave. Westlake, Ohio 44145Phone (440)465-1801 School Class as of Spring 2014 Sophomore Expected Graduation Date May 2016Cumulative GPA 3.54

Editor in Chief Credentials

PRSSA ACTIVITIES Scripps PRSSA, Executive Board Member, August 2012-PresentStarting attending weekly meetings freshman year as a dues paying memberStaff writer for “PR Success” and blogger for Scripps PRSSA websiteCompleted the 2013 four week Scripps PRSSA PR Bootcamp

2014 Bateman Case Study Competition, Director of Operations, November 2013-PresentPlanned and executed 4 events for the client PopmoneyManaged all team finances and solicited over $730 in donations Planned events were attended by over 130 participantsPlanned events generated over 150,000 impressions Was the youngest student selected to be a part of the team

Sarah was in attendance at the 2013 PRSSA National Conference in Philadelphia. There she learned invaluable lessons from some of the best PR pros in the business as well as getting to network with other PRSSA students from across the country.

OTHER RELEVANT PR WORKOhio University ImPRessions - Student-Run PR FirmAssistant Junior Director Elect, March 2014 - PresentHelps to oversee a firm staff of over 150 studentsWorks as a direct contact with ImPRessions’ 13 clients Helps to solicit new client business and evaluate current accounts

Young Adult Prevention Initiative, Assistant Account Executive, November 2013 - Present YAPI is a government funded community-based coalition to prevent and reduce prescription drug abuse in Fairfield County Works directly under the Account Executive to oversee a staff of 10 associatesActs as editor for all copy produced for upcoming client websiteSpecializes in creative design work, multimedia elements and event planning for the client

Cardinal Health, Account Associate, September 2013 - November 2013Personally designed and implemented a campus wide poster campaign to build awareness for the harmful use of prescription drugs during HalloweenThis poster campaign is set to be disturbed nationally by Cardinal Health in the coming yearActed as the account liaison between the Cardinal account and the main ImPRessions firm


Page 18



OTHER RELEVANT PR WORK CONT.Copperheads, Account Associate, September 2012 - May 2013Personally planned the sold out world series watch party at the Pigskin Bar and handled media rela-tions for the partyDeveloped the hashtag used during homecoming weekend events so alumni and students could connect via TwitterWon the “ImPRessions PR Rising Star” award for her work with this account

Scripps Innovation Challenge, Promotional Team, September 2013 - PresentSIC is a challenge funded by a $3 million endowment from the Scripps Howard FoundationDesigned the official student flyer and brochure distributed all over campus and in classroomsWorks with the team to create a media calendar, plan events and develop tactics to get students involved with the challengeSucceeded in recruiting 33 teams for the challenge which doubled the number from the previous year

Ohio University Golf Department, Student Manager, April 2013 - December 2013Contributed content to the official golf team Twitter and Facebook pagesHelped with day to day press relations Designed and wrote the first Men’s Golf Team newsletter to be disturbed to donors, alumni and stu-dents

AppAdvice, Staff Writer, June 2012-August 2012Wrote 22 articles for the highly trafficked technology website, AppAdvice.comCommunicated with developers to coordinate promotions and reviews of their appsUtilized knowledge of SEO when posting content to the site


Page 19



How are you qualified for this office? Even though I am a sophomore, I feel that I have showed the dedication necessary to successfully serve as Publications Editor and Chief. Throughout my two years at Ohio University I have worked to gain as much experience possible that would benefit me in the position of Publications Editor in Chief. I posses strong leadership skills that would be valuable when dealing with a staff of five editors as well as numerous staff writers from all across the country. I am also incredibly organized which is important when it comes to meeting deadlines and keeping track of all the copy generated for both FORUM and Progressions. But perhaps my two strongest qualities are my drive and my passion. I will work incredibly hard as Publications Editor in Chief because I love hard work. I love the feeling of a finished product and will tirelessly work to create the best possible product I can. I will apply all these skills and more every day that I serve as Publications Editor in Chief.

Why are you applying for this position?Upon making the decision to attend Ohio University, I knew that our PRSSA chapter wasgoing to become a huge part of my life. Our weekly meetings quickly became my favorite part of the week and my fellow PRSSA members became more like family than colleagues. However, what I did not anticipate was that PRSSA National would become a big part of my life as well. After attending the 2013 National Conference, I knew that, while I loved my chapter, I wanted to become a part of something bigger. I wanted the opportunity to be put in a position that I could help strengthen PRSSA on a national level by mentoring chapters as well as being mentored myself by my fellow committee members. I would hope that being a member of the national committee would help me to grow as a PR professional and allow me to practice and apply the writing skills I value greatly. I want to be Publications Editor in Chief because I love to write and I think both FORUM and Progressions are incredibly important platforms for news in the world of PR. I would be honored to have the chance to make my mark on these publications and continue the tradition of excellent Publications Editors in Chief.

Editor in Chief Biography

Page 20

Responsibilities Include: • Producing three issues of FORUM while adhering to production schedules and budget•Supervising and coordinating with the editors •Evaluating content for appropriateness and newsworthiness •Soliciting, editing and posting content on Progressions•Taking “minutes” at all National Committee meetings

Sarah is currently a sophomore in the E.W. Scripps School of Journalism at Ohio University majoring in journalism with a focus in public relations. She also minors in visual communications, and sports management. Her public relations experience includes her work with ImPRessions (Ohio University’s Student-Run PR Firm), the 2014 Bateman Case Study Competition and her upcoming internship with Cardinal Health.

Ever since a young age, Sarah has always possessed a deep love of reading and writing. Before she started college she had a staff position for the popular technology website AppAdvice.com. Her job included testing brand new iPhone apps and then writing informative reviews to be posted. Due to this being a virtual position, Sarah had to learn to create and meet her own deadlines as well as become knowledgeable of website editing and posting tools. Her work with Scripps PRSSA’s PR Success newsletter has helped her to continue building her writing skills. Her articles are regularly featured in the newsletter as well as the chapter blog.

In her new position as Assistant Junior Director Elect of ImPRessions, Sarah is already gaining leadership experience. She works with the Director and Senior Assistant Director to oversee the staff of 150 associates and executives that make up the firm. As an assistant director, Sarah sits in on client meetings and provides guidance and assistance to all firm accounts.

As Director of Operations for the Scripps PRSSA 2014 Bateman competition, Sarah planned and executed all the events for the campaign as well as kept track of finances. This required attention to detail and organization to ensure every event went off without incident and stayed within budget. In total her events garnered over 140 attendees and 150,000 impressions.

In addition to all these attributes, Sarah would bring her passion for PR and her dedication to PRSSA to her job as Editor in Chief. She would insure that every issue of FORUM and every post on Progressions maintains the tradition of excellence that PRSSA has upheld for 46 years

Editor in Chief, Sarah Rachul

Managing Editor Biography

Page 21

Responsibilities Include: • Assisting the Publications Editor-In-Chief with determining

editorial content, story assignments, and layout• Approving headlines, photo captions and copy submitted

by staff• Approving completed pages submitted by staff

Briagenn is a junior in the E.W. Scripps School of Journalism at Ohio University studying public relations, marketing and French. Briagenn has been active in Scripps PRSSA since her freshman year at Ohio University, and has served on the 2013-2014 Executive Board as the Vice President of Public Relations.

As the Vice President of Public Relations, Briagenn manages all Scripps PRSSA official publications including the website, blog, and Chapter newsletter. The Vice President of Public Relations is aided by a committee of more than 25 student reporters who generate journalistic content of a regular basis for the Chapter blog and newsletter. Briagenn serves as Editor-In-Chief of that Public Relations and Social Media Committee.

Not only is Briagenn actively involved with Scripps PRSSA, but she also serves as the Assistant Account Executive for the Cardinal Health account for Scripps PRSSA’s nationally-affiliated student-run firm, ImPRessions. Briagenn also works for Ohio University’s business incubator, the Innovation Center, as a PR Specialist. In that role, Briagenn manages three Facebook pages and three Twitter accounts. She also creates, writes, and edits a monthly ten-page newsletter with ConstantContact.com.

Outside of Scripps PRSSA and affiliated organizations, Briagenn has gained writing experiences through her role as a journalist for the Southeast Ohio environmental online publication, College Green Magazine. Additionally, Briagenn reported for Ohio University’s official website and news source, COMPASS news.

As Managing Editor of FORUM and Progressions, Briagenn will utilize her journalistic strengths to improve and maintain the impressive reputation that PRSSA National has created thus far.

Managing Editor, Briagenn Adams

Layout Editor Biography

Page 22

Responsibilities Include: • Utilize the latest design software to create an appealing and

helpful publication• Design all photos, graphics, articles, and advertisements• Collaborate with reporters to create relevant and useful

infographics

Kaylee is a freshman at Ohio University with an intended double major in strategic communication journalism and interactive design, and a global leadership certificate. As editor in chief of her yearbook in high school she was sent to multiple formal training workshops where she learned the basics of design and the logistics of long form production and layout, such as why it is important to have a bleed, how many picas equal an inch (6), the keming is what happens when you do not fix your kerning, and the fact that comic sans is never EVER ok. She then became Editor of her Key Club, in which she created newsletters for the club and distributed them online via issuu. After these experiences she knew that design was a passion she could not ignore. Since then she has cultivated public relations, design, social media, event planning, time management, and leadership skills through diving into a multitude of campus organizations and actively working to get as much hands on experience as possible.

She currently works as a Public Relations/Marketing paid student at the Ohio University Global Health Office, a position that was created and offered to her for the rest of her time at Ohio University. In this position she has had in-depth work in InDesign creating various promotional items ranging from fliers to brochures to catalogs. As Head of Public Relations and Technology at Ohio University Circle K she has been responsible for all fliers, graphics, and social media for the club. In both of these positions she has followed very strict branding guidelines while still maintaining creativity.

Through involvement in ImPRessions, a student-run PR firm, public relations teams for both Thread and InterActivist magazines, and a myriad of PRSSA committees she has learned to work extremely well on a team. She also has completed her 21st Century Leadership certificate, thus ensuring she has the skills to collaborate and step up when necessary.

Kaylee plans to continue the current brand Forum maintains, especially focusing on consistency, information arranged in appealing and eye-catching graphics and infographics, and clarity. After falling in love with PRSSA and giving everything she can to her home chapter, she is thrilled with the possibility of furthering and connecting with members of PRSSA on a national level.

Layout Editor, Kaylee Powers

Copy Editor Biography

Responsibilities Include: • Editing all copy for accuracy, grammar and AP style • Submitting all copy for final approval• Assisting Publications Editor in Chief with recruiting writers

from various PRSSA Chapters

Lindsey is a junior in the E.W. Scripps School of Journalism at Ohio University majoring in strategic communication with a specialization in Spanish. She has extensive experience in writing, social media, media relations, event planning and market research. She has interned at thecollegetourist.com and at the Ohio University Center for International Studies.

A mainstay on Lindsey’s resume throughout her entire college career has been The New Political, an online student-run publication dealing with city, campus and state politics and public policy. Currently the director of public relations, she was the state section editor for a year, in which she managed a staff of writers and edited stories five nights a week for copy, facts and AP style.

Lindsey is also an account associate with ImPRessions, Ohio University’s student-run PR firm, where she works with clients from EXPRESS Clothing to Kismet Boutique, a local clothing store in Athens, OH. Working with clients on both a national and local level has taught her a great deal about client communication and execution of effective campaigns.

As an active dues-paying member of Scripps PRSSA, Lindsey serves on the PR and social media committee, where she contributes regularly to the chapter blog and newsletter. In February, she was a member of the planning committee for the chapter’s first-ever PR Career Week, a four-day event that featured a panel of communication professionals, a personal branding Twitter chat, a day-of competition and more. The event was a huge success: in just one day, the #ScrippsPRCW hashtag recorded 1,344,997 impressions, and Scripps PRSSA received the February 2014 Pacesetter Award from PRSSA National for its success in hosting the inaugural innovative event.

Lindsey is a strong believer in the power of excellent writing in the PR industry. As next year’s FORUM copy editor, she hopes to motivate young PRos from all across the country to contribute to this great publication and set them on a path toward a successful future in PR writing.

Copy Editor, Lindsey Zimmerman

Page 21

Photo Editor Biography

Page 24

Responsibilities Include: • Generating and managing photo assignments • Collecting and ensuring proper attribution of photos • Assisting staff photographers

Melissa is a junior studying journalism with a focus in public relations and a minor in marketing. She has received an excellent grounding in the general public relations practice by being active in many campus organizations as well as having classroom success. Involvement with the E. W. Scripps School of Journalism has allowed her to utilize her skills working with both the traditional and modern forms of communication. She has gained extensive experience in public relations, event planning, marketing, social media, sales, media relations, and photo editing.

At Ohio University, Melissa currently works in the camera equipment room in the Radio- Television Center. Her job consists of managing all the cameras, tripods, and MP3 recorders and making sure they are properly equipped and ready for student use. By being involved with Ohio University’s E.W. Scripps School of Journalism she has developed a strong knowledge in photojournalism and editing. She is experienced in locating and selecting pictures to enhance written material.

She plans to work aside staff photographers and implementing any changes that are needed and altering photos accordingly. In addition to managing the photo assignments, she will make sure that the team she is working with will complete their work properly and on time.

Her goal when producing FORUM will be to incorporate multimedia and video into the PRSSA blog. Video has become an integral part of journalism and communications and its use online is persuasive and indispensable.

Melissa hopes to bring her photo editing skills to FORUM. While maintaining its traditional look, she wishes to add her own method of photo editing to the newsletter. She has a passion for all forms of journalism and a desire to continually increase her involvement with PRSSA at a national level.

Photo Editor, Melissa Clark

Advertising Manager Biography

Page 25

Responsibilities Include: • Work with National Committee and PRSSA Headquarters

to secure advertising with public relations stakeholders• Organize advertisements for each issue and work

with design editor to create advertisements to meet company needs when necessary

Marisa is a sophomore at Ohio University majoring in Strategic Communication with a focus in public relations and is currently pursing a Global Leadership Certificate. She has interned at Miles High Productions, CEA Study Abroad and will be interning at the Metropolitan Washington Airport Authority, working on the Metrorail project this summer.

Marisa has been a dues-paying member of PRSSA since her freshman year and has attending National Conference in Philadelphia. She has written for PR Success and has experience pitching to media and securing placements, which will be helpful when securing advertising with public relations stakeholders.

As Alumnae Relations Coordinator for the Alpha Gamma Delta sorority, she managed the mailing list and communications between over 1,000 alumnae and the sorority. She continues to pursue her passion of communication by reaching out to various people for information and securing placements for her internship.

Advertising Manager, Marissa Fiore

Editor In Chief Work Sample

Page 26

Work SampleEditor In Chief Sarah Rachul

This article was featured on the front page of the Fall issue of PR Success. It details Sarah’s experiences from the PRSSA National Conference in Philadelphia. The article was written by Sarah, and the editing and layout work was done by Briagenn Adams, VP of PR for Scripps PRSSA and the proposed Managing Editor.


Page 27


Sarah designed this flier and brochure combination to promote the Scripps Innovation Challenge. They were both distributed to all 42 residence halls on campus, as well as dining halls and heavily trafficked classrooms.


Page 28

These fliers were used to spread awareness of the dangers of prescription drug abuse during the famous Ohio University Halloween block party. The fliers were distributed to all 42 residence halls, the Campus Care pharmacy, the local CVS pharmacy and also placed in the most heavily trafficked academic building on campus. Cardinal Health liked the campaign so much that next year they plan to implement it on a national level.



Page 29

This article was used as a final project for Sarah’s multi-platform reportingclass. The goal of the assignment was to write an article and present it in the form of a magazine layout.


Managing Editor Work Sample

Page 30

This story was originally intended for Ohio University’s student-run PR firm ImPRessions. One week after publication, it was picked up by PR Daily and ran on this popular website for professionals.

Work SampleManaging Editor Briagenn Adams

Managing Editor Work Sample

Page 31

This was a magazine completely designed, edited, and formatted by Briagenn Ad-ams for an extracurricular Editing class at Ohio University that focused on AP Style and graphic design software. Briagenn is extremely interested in sustainable efforts, so she tailored the content to fit that passion.

Work SampleManaging Editor Briagenn Adams

Layout Editor Work Sample

Page 32

Work SampleLayout Editor Kaylee Powers

Kaylee designed the “Give your mom a flower” poster for a fundraising event for Circle K International. The small CKI flier was attached to candy and handed out as part of a membership drive. Both of these were created within her position of Head of PR and Technology. The Roll and Rinse Lint Rollers picture was used on social media by her ImPRessions student-run PR firm Athens County Humane Society account. Finally, this entire proposal was designed and uploaded to issuu by Kaylee.

Copy Editor Work Sample

Page 33

Work SampleCopy Editor Lindsey Zimmerman

This post originally appeared on thecollegetourist.com as part of Lindsey’s spring 2014 virtual internship. She wrote it to show that although modern technology is amazing, it's important to put your phone down and experience the awesome world around us.

Copy Editor Work

Page 34

Work SampleCopy Editor Lindsey Zimmerman

This was originally published on OUImPRessions.com. Celebrities do some pretty crazy things to get their names out there, and Lindsey knew it would be interesting to take a closer look at how these stunts affect the public view.

Photo Editor Work Sample

Page 35

Work SamplePhoto Editor Melissa Clark

This article was originally published on OUImPRessions.com. It was intended to impart upperclassman wisdom to freshmen or incoming freshmen on how to make it through their first year in college.

Advertising Manager Work Sample

Page 36

Work SampleAdvertising Manager Marissa Fiore

This article was featured in the Spring issue of PR Success. Every issue provides a spotlight on one of the ImPRessions accounts. This issue showcased the Young Adult Prevention Initiative (YAPI), ImPRessions’ newest client. The article was written by Marissa, and the editing and layout work was done by Briagenn Adams, VP of PR for Scripps PRSSA and the proposed Managing Editor.

Production Schedule

Page 37

FORUM Production Schedule*

Fall IssueMonday May 26, 2014 - All Leadership Rally reporters assignedWednesday June 25, 2014 - FORUM design templates completedFriday July 11, 2014 - All articles and photos assignedWednesday July 16, 2014 - All advertisements for fall issue confirmedFriday July 26, 2014 - All articles due for copy editing and photos due for reviewFriday Aug. 1, 2014 - All advertisement graphics received and designedMonday Aug. 11, 2014 - Begin layout designMonday Aug. 18, 2014 - Send FORUM to PRSSA headquarters for review Monday Aug. 25, 2014 - issuu copy of FORUM uploaded onto the PRSSA National website with links on social media

Winter IssueMonday Sept. 15, 2014 - All first-round articles and photos assigned Friday Sept. 19, 2014 - All advertisements for winter issue confirmedWednesday Oct. 1, 2014 - All first-round articles due for editing and photos due for reviewFriday Oct. 3, 2014 - All advertisement graphics received and designed Monday Oct. 6, 2014 - All National Conference reporters and photographers assignedMonday Oct. 20, 2014 - Preliminary layout dueMonday Nov. 3, 2014 - All National Conference Assignments due for editing and review Wednesday Nov. 5, 2014 - Begin conference layout designMonday Nov. 10, 2014 - Send Forum to PRSSA headquarters to reviewMonday Nov. 17, 2014 - issuu copy of FORUM uploaded onto the PRSSA National website with links on social media

Spring IssueMonday Jan. 26, 2015 - All first-found articles and photos assignedMonday Feb. 2, 2015 - All advertisements for spring issue confirmedFriday Feb. 13, 2015 - All first-found articles due for editing and photos due for reviewMonday Feb. 16, 2015 - All advertisement graphics received and designed Monday Feb. 23, 2015 - Preliminary layout dueFriday Feb. 27, 2015 - All National Assembly reporters and photographers assignedMonday March 23, 2015 - All National Assembly Assignments due for editing and reviewWednesday March 25, 2015 - Begin assembly layout designMonday March 30, 2015 - Send FORUM to PRSSA headquarters to reviewMonday April 6, 2015 - issuu copy of FORUM uploaded onto the PRSSA National website with links on social media

*Production Schedule Subject to change according to the National Committee and PRSSA National calendar and events

Production Resources

Page 38

Letter of Recommendation

Page 39

Letter of Recommendation

Page 40

4/3/14

Zachary Wright

Social Media Strategist

Razorfish, Chicago IL

To Whom It May Concern:

It is with great pleasure that I am writing you today to recommend Scripps PRSSA be able to produce the upcoming years FORUM Publications. While I am sure you have many qualified candidates for this honor, I can assure you that through both my personal and professional experience that Scripps PRSSA has shown me that they will consistently meet and exceed expectations, no matter the task. Through working with the Scripps PRSSA chapter as a professional advisor I have been privileged enough to gain access to numerous examples of their extraordinary organization, sleek design skills, and sharp editing abilities. Not only do their skills far and exceed any expectation I would have had for a student organization, but what really sets them apart is their drive and passion. When Scripps PRSSA takes on a project they give it all of their time, all of their effort, and most importantly all of their hearts. Summarizing my research of the FORUMN Newspaper, I have deduced that it is a collection of articles from PRSSA members all over the country and would require a large amount of organization. It is my opinion that there would be no better chapter to lead this initiative than the Scripps PRSSA group. They have a firm grasp on how to organize and successfully execute on multiple campaigns at the highest of levels. Through their work in PRSSA and through their student run PR agency (OUImPRessions) I have seen a group of individuals who not only strive to check the box for a task that is done, but are thinking two or three steps into the future. The PRSSA helps groom the best and brightest in our industry for the future, and Scripps PRSSA has embraced that to the fullest. In summation, I have had the pleasure of working with this wonderful chapter as their professional advisor, and I continue to be impressed by what they can accomplish. It would be my highest recommendation to you that you select Scripps PRSSA to produce this project. Regards, Zachary Wright [email protected]

Thank you for your time and consideration. We look forward to expanding our work with PRSSA at a national level.

Documents

Scripps PRSSA Forum Proposal 2014-15