REPORT OF THE 3 AFRI RD CA SCOUT COMMUNICATIONS FORUM€¦ · 3/4/2018 · connect and engage with it. It’s what makes stories powerful. And why stories remain one of the best

REPORT OF THE

3 AFRICA SCOUT COMMUNICATIONS FORUMHARARE, ZIMBABWE 2018

RD

© World Scout Bureau Inc.October 2017Communication Services

World Scout Bureau Africa Support CentreRowallan National Scout Camp,Opp. ASK Jamhuri ShowgroundP. O. Box 63070 - 00200 Nairobi, Kenya

Tel: (+254 20) 245 09 85Mobile: (+254 738) 945 346

[email protected] www.scout.org/africa

Reproduction is authorized to National Scout Organizations and Associations which are members of the World Organization of the Scout Movement. Credit for the source must be given.

CONTENTSEXECUTIVE SUMMARY ..........................................................

KEY HIGHLIGHTS AND OUTCOMES ....................................

• NSO Communication Needs and Best Practices .............................................• Showcasing Communications Best Practices in Conservation (WOSM-WWF

Partnership on Action for Nature) .....................................................................• WOSM CSE Strategy, Communication Developments & NSO Support

Mechanisms .....................................................................................................• Roles and Responsibilities of NSO Communicators .........................................• Global Communications Network and Talent Pool ............................................• Communicating Impact Stories: ABC of Storytelling .........................................• The Power of the Photograph and Video ..........................................................• Social Media Essentials ....................................................................................• Brand Management: A Focus on the Scout Brand ............................................• Representing the Scout Movement ..................................................................• Regional Communications Triennial Plan 2018 -2021 ......................................• Planning Successful Communication/Social Media Campaign ...........................• Developing a Communications Policy & Strategy for NSOs ...............................• 8th All Africa Scout Day Celebrations ...............................................................• Action Planning ................................................................................................• Evaluation ........................................................................................................

CONCLUSION ........................................................................

TESTIMONIALS ......................................................................

APPENDICES ..........................................................................

• Appendix 1: NSO Best Practices, Challenges and Innovations .............................• Appendix 2: Job Description for an NSO Communicator ..................................• Appendix 3: Action Planning .............................................................................• Appendix 4: Forum Evaluation ..........................................................................• Appendix 5: Forum Programme ........................................................................• Appendix 6: List of Participants and Facilitators ................................................

ACKNOWLEDGEMENTS ........................................................

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EXECUTIVE SUMMARY

The 3rd Africa Scout Communications Forum was held from 7th to 10th March 2018 at the ZESA National Training Centre (https://zesantc.co.zw) located on Ganges Road in Belvedere, Harare – Zimbabwe. Convened under the theme “Communicating Our Impact, Strengthening Our Profile” the forum was organized by the World Scout Bureau Africa Support Centre and hosted by the Scout Association of Zimbabwe in the framework of the 2018 Africa Scout Day Celebrations.

The forum was attended by a total of 19 participants drawn from 16 National Scout Organizations, with 17 of them male and only 2 female. The profile of participants was a mix of CEOs, Communications Commissioners, International Commissioners, National Executive Commissioners, Communications Students, Scout leaders and Rover Scouts.

The rich skill-sets among the participants included; web design, photography, videography, graphic design, journalism (content development, writing and editing), social media management, application software development, artistic drawing (cartoonist, sketches), motion graphics/animation, ICT and language support (translation & interpretation).

A team of four facilitators drawn from the Global, Africa and Arab Support Centres delivered the session of the forum and supported with simultaneous interpretation as well. This was a exemplification of the ONE World Scout Bureau collaboration among staff from different support centres, joining hands to deliver service to NSOs. The participants also contributed to the sessions through panel discussions, experience sharing, group discussions and presentations.

3rd Africa Scout Communications Forum, Zimbabwe 2018 - REPORT 1

The objectives of the workshop were to:

• Disseminate the Global and Regional strategies for Communications and Strategic Engagements to inspire alignment in NSOs

• Introduce WOSM’s Service Model for providing Communication services support to NSOs, including key developments and innovations in the area of communications

• Help NSOs to identify their communication needs and share best practices to inspire learning and development of appropriate response strategies

• Build capacity of key NSO communication professionals and volunteers to deliver better and effective communication with practical skills in storytelling, photography, videography, branding, campaign management and representing Scouting

• Promote networking and sharing through the development of Global Communications Network and talent pool

The forum was a response to the need by NSOs to build their capacity to better tell Scout stories. It provided an opportunity for learning, sharing of best practices and networking among NSO communicators.

The participants also had an opportunity to join Scouts from 8 other countries at Ruwa Scout Park for a cultural evening around a campfire – characterized by singing, dancing and lots of new friendships. As a result of the forum, the number of countries taking part in the All Africa Scout Day celebrations held at City Sports Stadium on 10th March 2018 stood at an all-time high of 26, having brought participants from at least 18 countries to Zimbabwe.

The opening ceremony was graced by the Regional Director for Africa, Frederic Tutu Kama-Kama and a team of staff from the World Scout Bureau Africa Support Centre in Nairobi, Kenya. On the last day, the Chairman and members of the Africa Scout Committee paid the participants a visit and reiterated the importance of communications for the growth of Scouting. In between, Ms. Martina Lippuner, the WWF Africa Regional Communications Manager for Madagascar and Central Africa and her Zimbabwean counterpart also joined the forum on 2 days and had an opportunity to share with participants the collaboration between WOSM and WWF around Earth Hour.


A key outcome was the establishment the Africa Scout Communications Network - a permanent platform for collaboration, and support for and among NSO communicators aimed at strengthening capacity of NSO communications professionals and volunteers in telling Scout stories as well as contributing to the support, development and delivery of communication services in NSOs and the Regional level.

From the forum, participants are expected to among other things establish communication teams in their NSOs, develop and implement communication policies and strategies, adopt best practices in implementing day-to-day communication activities, as well as disseminate and contribute to regional and global communication initiatives.


KEY HIGHLIGHTS AND OUTCOMES

The session aimed at providing participants with an opportunity to analyze and share best communication practices, the areas where they need support to improve and creative ideas to boost communications in Scouting.

NSOs were encouraged to: • Take time to assess their communication situation and develop appropriate response

strategies • Innovate new ways of implementing their internal and external communications • Use local resources and experts/ volunteers to address the challenges they face;

including through the establishment of local media teams and communications talent pools • Share creative ideas with WSB to feed into the World Scouting’s Innovation Hub and

support delivery of support services to NSOs through the new WOSM service Model

NSO COMMUNICATION NEEDS AND BEST PRACTICESby Nelson Opany, Communications & Public Relations Officer, WSB Africa Support Centre - Nairobi


This session, delivered by the WWF Regional Communications Manager for Central Africa & Madagascar focused on highlighting the new partnership between WOSM and WWF and the collaboration around Earth Hour. It shared with participants the details of the collaboration and the planned activities.

Some of the key highlights from the session included: • The launch of the WOSM Earth Hour webpage www.scout.org/earthhour • Recording of the Youth Voices video• Promotion and participation in the Earth Hour activities • In-country collaborations between NSOs and WWF country offices

SHOWCASING COMMUNICATION BEST PRACTICES IN CONSERVATION(WOSM - WWF PARTNERSHIP ON ACTION FOR NATURE)by Martina Lippuner, Regional Communications Manager for Central Africa, WWF Regional Office for Africa - Nairobi

The purpose of this session was to introduce participants and their NSOs to recent developments in communications within World Scouting; how they impact on their work and the actions they need to take in aligning themselves accordingly. The highlighted developments include; strategy for communications and strategic engagements, digital transformation, leveraging world and regional Scout events, the 2017-2020 triennial plan with communications and partnerships as a priority, establishment of the Communication service thematic team within WSB as well as the introduction of the WOSM Service Model to offer support to NSOs. Also highlighted were ongoing work on www.scout.org a s well and the launch of the Scout Donation Platform.

NSOs were encouraged to take advantage of developments and act to not only align themselves, but also utilize these developments to enhance their communications. They were also invited to look-out for the launch of the service model as it will be the platform for requesting and delivery of services to NSOs. NSOs without Scout Donation Platform Managers were asked to identify someone to enable roll-out of the platform in their NSO.

WOSM STRATEGY, COMMUNICATION DEVELOPMENTS AND NSO SUPPORT MECHANISMSby Mihajlo Atanackovic, Senior Manager, Digital Engagement, WSB Global Support Centre - Kuala Lumpur


The session targeted at helping participants to define the roles and responsibilities of NSO Communicators in order to help NSOs tailor the recruitment of communication staff and volunteers to support in this capacity and for better performance management.

The key outcomes of this session included;• Development of a draft Terms of Reference/Job description for an NSO communicator

highlighting the name of the position, role summary, a list of key responsibilities/tasks and the desired qualifications and experience

• Encouraging NSOs to establish a substantive position to support the effective management of communications, either through employment, internship or volunteering.

• The need for collaboration between NSO communicators to allow for sharing of knowledge, experience and resources

ROLES AND RESPONSIBILITIES OF NSO COMMUNICATORSby Fabrice Ouattara, Manager, Development Support & Partnerships, WSB Africa Support Centre - Nairobi

The session introduced to the participants the newly established Global Scout Communications Network; highlighting its purpose, how talent will be identified and members recruited. Ways of galvanizing the membership of the network and measuring success were also discussed.

The Network will form an essential part of the World Scouting’s communication framework going forward and will be replicated in the regions and well; starting with participants of this forum. NSOs were also encouraged to establish their own National Communication Networks and to identify talented people who can support in running and improving how we tell Scout stories, right from the grassroots.

GLOBAL COMMUNICATIONS NETWORK AND TALENT POOLby Mihajlo Atanackovic, Senior Manager, Digital Engagement, WSB Global Support Centre - Kuala Lumpur


The aim of this session was to equip participants with the basic ideas of identifying, collecting and telling a good Scout story (knowledge, skills, tactics and tools) for internal and external audiences.

At the end of the session, the following outcomes stood out:• We should focus on telling engaging stories of ordinary people (Scouts) doing

extraordinary things. • Whether a story is told in words, in pictures or through sound, it’s emotion that helps us

connect and engage with it. It’s what makes stories powerful. And why stories remain one of the best ways to get a message across.

• To create an impactful story, we need detail and to think of how we encourage people to read on or watch a video/slideshow to the end.

• The most important and compelling aspects of the story come first, and the least important last. The idea is that someone will still understand what’s happening even if they don’t read beyond the first paragraph or two.

• There are a number of crucial elements to make a good story. One that can make an impact: Characters, motive, conflict, detail and surprise

• Compelling storytelling also means coming up with interesting ways to TELL the story. And choosing a format that’s appropriate to the audience.

• Be curious. Ask questions. Look for the details and remember them (or make a note of them).

• NSO communicators commit to actively take part in the “One Story a Week Challenge” and ensure they write and publish one Scout story from their NSO every week

COMMUNICATING IMPACT STORIESby Nelson Opany, Communications & Public Relations Officer, WSB Africa Support Centre - Nairobi

The session aimed at enabling the participants to understand the power of photography in the promotion of an event and to determine the appropriate angles and sizes for each shoot, using the modern skills and equipment. Some of the key tips shared with the participants for taking good photo and video include: Think first, shoot later, cinematography, video shots angles, camera movement, telling a story with a shoot and catching the perfect moment

Key take-aways included the following:• You don’t have to own a big camera to take a good photo or video• A good photo or video is created not captured

POWER OF THE PHOTOGRAPH AND VIDEOby Ahmed Hassan, Director, Community Service & Partnerships and Manager, Arab Scout Graphics & Media CentreWSB Arab Support Centre - Cairo


Arguably the most liked session of the forum, the focus rotated around helping participants understand the modern trends, best practices and tactics in the use of social media and how promote and to achieve maximum visibility for Scouting online. Participants were taken through the “recipe” for making good social media posts on Facebook, Twitter and Instagram.

Also discussed were how to measure success of social media initiatives as well as some general principles of social media outreach. There is no doubt that participants went back home with a completely different understanding of how much visibility and impact they can achieve through effective use of social media.

SOCIAL MEDIA ESSENTIALSby Mihajlo Atanackovic, Senior Manager, Digital Engagement, WSB Global Support Centre - Kuala Lumpur

The session focused on promoting a better understanding of the SCOUTS brand based on the WOSM brand manual; and inspire NSOs to work towards adopting the National Scout Identity Branding or develop their own NSO brands. The session also highlighted the different branding services available from the World Scout Bureau to NSOs. Another key thing highlighted was the call to Scout Communicators and NSOs to adopt the proper use and application of the brand and be vigilant in policing and reporting any violations.

Key outcomes included:• We are the pirates of our own brand. If we use it well, other will use it well; but if we don’t’

other too wont respect it.• NSO communicators have a role as brand ambassadors to protect, ensure proper use

and promote the SCOUTS brand• World Scout Bureau has wide range of branding services available to NSOs on request

BRAND MANAGEMENT: A FOCUS ON THE SCOUTS BRANDby Mihajlo Atanackovic, Senior Manager, Digital Engagement, WSB Global Support Centre - Kuala Lumpur


This session aimed at enhancing the awareness of participants about Scouting and enlightening them on their role of ensuring effective representation of Scouting. It explored some key aspects and facts about the Scout Movement, key messages when representing Scouting, understanding protocol and roles of different Scout representatives as well as knowing how to tackle misconceptions about Scouting with positive answers.

The major outcomes included:• The NSO Communicators (both professionals and volunteers) were called upon to be

good and effective ambassadors of Scouting in their day-to-day activities. They should always carry with them, wherever we go, the good name of Scouting.

• Communicators have a role to support others to effectively speak about Scouting in their NSOs

REPRESENTING THE SCOUT MOVEMENTby Fabrice Ouattara, Manager, Development Support & Partnerships, WSB Africa Support Centre - Nairobi

The session presented and explained the process followed in developing the Regional Communications Triennial Plan’s objectives, actions and key performance indicators; and how NSOs continue to be involved in the process leading up to the 17th Africa Scout Conference.

NSOs were encouraged to take cue and realize that effective communication can only be achieved through deliberate strategic planning; and that the planning process should involve all the relevant stakeholders for wider opinion and ownership.

REGIONAL COMMUNICATIONS TRIENNIAL PLAN 2018-2021by Nelson Opany, Communications & Public Relations Officer, WSB Africa Support Centre - Nairobi


Building up on the Social Media Essentials, this session introduced participants to the key elements of planning a Communication campaign; with a focus on purpose, objectives and tactics/strategies. Participants got insights into setting SMART objectives, campaign messaging, audience mapping, selecting appropriate channels, developing campaign assets, success measurements among others.

They also had an opportunity to develop, through the practical group exercises, and implement a one-day campaign to cover the 8th Africa Scout Day celebrations in Harare. Supported by the facilitators, this provided practical learning experience while supporting communications for a real event.

PLANNING SUCCESSFUL COMMUNICATION CAMPAIGNSby Mihajlo Atanackovic, Senior Manager, Digital Engagement, WSB Global Support Centre - Kuala Lumpur

The purpose of this session was to build capacity of participants to be able to develop communications policies and strategies for their National Scout Organizations to enhance efficiency and effectiveness as well as in conformity with good governance and management practices under GSAT Dimension 5 on Communications Advocacy and Public Image. It helped them to better understand what communications policy and strategy are, their components and development process and why they are important in strategic communications

Key outcomes form the session include: • Communications Policy and Communications Strategy are important, must-have

documents for any NSO to effectively fulfill its communication functions • World Scout Bureau can provide support for NSOs in developing these critical documents

but the process must be NSO led • NSOs are encouraged to share with WSB and other NSOs their policies and strategies as

way of promoting shared learning

DEVELOPING COMMUNICATIONS POLICY AND STRATEGY FOR NSOsby Mihajlo Atanackovic, Senior Manager, Digital Engagement, WSB Global Support Centre - Kuala Lumpur


All the participants had an opportunity to join in marking the 2018 Africa Scout Day celebrations at the City Sports Stadium in Harare where more than 1,300 Scout, young people and adults, from 26 countries in Africa and beyond gathered. The celebration, which started with a colorful street procession from Harare Museum to the stadium, was held under the theme of “Uniting young people through Scouting.” Apart from the participants several other partner organizations including the Zimbabwe United Nations Association (ZUNA), UNICEF U-Report and PACHIKORO were represented.

The facilitators also used this event to give participants practical group tasks to help hone the skills they learned over the 3 days of the forum. This led to them co-producing the following:• Scouts are the key change makers for Africa’s Development:

www.scout.org/africa-scout-day-2018-celebrations (the main Africa Scout Day story) • Africa Scout Day celebration photos:

https://drive.google.com/open?id=1kfcG-_QhErVsHP6ZEmS9X8mpUxP3FJHT

8TH ALL AFRICA SCOUT DAY CELEBRATIONSby Nelson Opany, Fabrice Ouattara, Miahjlo Atanckovic and Ahmed Hassan, ONE World Scout Bureau


This session focused on agreeing on a unified plan of action on how the outcomes of the forum will be implemented and cascaded down to other Communicators within the NSOs and the region. It was to give participants a clear understanding of the tasks they will collaborate on together after the forum, take note of key actions they will implement or influence their NSOs to implement when they return home and to know how they can contribute to regional communications activities.

The session identified a list of key actions (see appendix 2) based on the following questions • What can participants do together as a network?• What services/ support does your NSOs really need?• What do you recommend to the Africa Scout Committee and NSOs?• What other actions do you suggest can be taken?

These actions, some of which are already entrenched in the 2017-2018 yearly operational plan to be delivered up to September 2018, will form a commitment among members on the role they will play individually and collectively as the Africa Scout Communications Network after the forum.

ACTION PLANNINGby Nelson Opany, Communications & Public Relations Officer, WSB Africa Support Centre - Nairobi

The aim of the session was to evaluate the forum with the aim of determining the level of success and satisfaction by the participants, while serving as the official closing of the forum. Participants provided responses (see Appendix 3) to the following questions:• What did you like the most?• What did you dislike the most?• What should be improved in future?• What is the one biggest lesson you learnt?• What do you commit to do when you go back home?

This helped to capture key learnings from the forum for use in organizing similar events in future.

FORUM EVALUATIONby Mihajlo Atanackovic, Senior Manager, Digital Engagement, WSB Global Support Centre - Kuala Lumpur


CONCLUSION

Despite having only 16 out of 40 NSOs represented, the successful delivery of the 3rd Africa Scout Communications Forum marked a great step in re-organizing and re-focusing the way communications about Scouting is done in the Africa region. It provided an opportunity to develop a common understanding and approach to how we tell Scout stories.

Moving forward, the greater task lies in bringing on board the other 24 NSOs into the newly created Africa Scout Communications Network to further build the understanding and provide a platform for sharing and offering support. The NSOs will also be required to give more importance to communications as acritical component for driving growth and documenting impact.

The World Scout Bureau remains committed, within the framework of the Strategy for Communications and Strategic Engagement and the WOSM Service Model, to further support NSOs to improve their communications and thus boost the profile and relevance of Scouting in Africa and beyond.



The Communications Forum was a crucial turn to me as individu-al and the representative of my NSO as well. This opportunity of gathering NSO communicators was long overdue and I appreciate the valuable lessons it came along with. I especially appreciated the tools given to us on how to make good use of social media. Our growth, our finance, our credibility depend much on how we appear to others. I also learnt a lot about photography, video and brand protection. Thanks to the training, our ways of telling stories have been diversified and professionalized. The network of Africa Scout Communicators put in place is a good initiative and will en-able us to keep sharing experiences and collaboration. Communi-cating our impact, strengthening our profile has

Goudkoye Florok, Les Scouts du Cameroun

The 3rd Africa Scout Communications Forum helped us to improve our way of communicating. We learnt about how to publish good news about Scouting in our NSO through social media, taking good pictures and videos to accompany our stories and about pro-tecting our brand. This forum was useful to us because it gave us a chance to improve our way of communicating. I thank the World Scout Bureau for seeing the need and coming in to help us improve.

Persistance Tembo, Scout Association of Zimbabwe

Things I liked at the 3rd Africa Scout Communications Forum were the openness of everyone who was present as well as the willing-ness of the facilitators to sharing their knowledge and skills, as well as their responsiveness to the needs of our NSOs. I learnt how to tell a good story using writing and audiovisuals; as well as how to incorporate the Scout brand and values in my message. I look forward to practicing and sharing with others in my NSO what I’ve learned so that we can among other things begin to publish a National Scout Magazine and reorganize our NSO social media platforms.

Marva Idris, Scout Association of Zimbabwe

I always thought that it was enough to know nice things about com-munication and to have a good event but, thanks to the training I acquired many more skills that I even started to use. I learned a lot about social networks, production of quality photos and videos and using the SCOUTS brand. I want to work with the Africa Support Centre on the development of the branding for my NSO and train-ing of Scouts to support our communication activities.

Nadjibou Sagna, Confederation Scoutisme Senegalaise

The communication forum was helpful to me as a communicator as it allowed me tap into existing Scout expertise and knowledge in communication, thus enhancing networking and capacity building. Bringing together a pool of individuals with diverse communication skills coordinating for a greater goal to improve and protect Scout image and brand was a great step forward for our movement . The forum will enhanced our NSO’s ability to develop communication policy that will guide us on issues such as control measures and uniformity in using social media and other communication chan-nels. We will set up a local communicators forum, share knowl-edge and information acquired to enable us effectively document Scout stories. This will impact positively on world viewing Scouting as and educational youth movement.

Billy Mzumala, Scout Association of Malawi

The 3rd Africa Scout Communications Forum allowed me to understand the challenge of each NSO regarding communication and see how we can improve for the benefit of Scouting. Among other things, it was another impetus to optimize my engagement in our movement as the International Commissioner of my NSO; aside from the many exchanges on communicating for the renewal of Scouting in Africa.

Franck Ramanarivo, Firaisan’ny Skotisma Malagasy

I liked the fellowship that was created between colleagues from different NSOs and the methodology used by the facilitators. I have in addition to my journalism training, learned how to use a little more simply social media networks. In a vast country like mine, with such training and support, I can create a communi-cation network to help us improve on our communication. Pascal MWANGALA, Federation des Scouts de la Republic du Congo I loved the session on tactics for effective use of social media, developing communication policy and strategy and well as brand management. Back in my NSO I intend to organize a National Communication Forum to provide a basis for implementing the lessons learned at the Communications forum in Harare. This will help us to train our communication team and explore the possibility of opening a creative and media studio to produce our communications.

Cedric Adiaffi, Federation Ivoirienne du Scoutisme

The 3rd Africa Scout Communications Forum was a lifetime experience to share and interact with Scout communicators across Africa and learning from each other. The outcomes of the forum will boost my NSOs Communication Team activities, as I will share with them what I learned in Harare. It would be good to organize similar forums annual.

Hidan Ricco, Tanzania Scouts Association

The communication forum exposed me to the importance and roles of an NSO communicator. The facilitators from the Glob-al, Arab and Africa support Centre brought in diverse knowl-edge and experience. I have learnt a lot including social media management, communication and media campaign planning, brand protection and NSO representation.This has significantly improved my approach to communications. I will work with my team to ensure that by the end of 2018 Gambia Scouts Associ-ation will have a communication team and a strategy.

Omar Jarju, The Gambia Scouts Association

Communication forum was very important to me personally and to my NSO in particular. I learned how communicating our story matters, putting in place policies and strategies for communication and how to manage social media effectively; as well as how to improve our digital communication and photography. The forum assisted to identify communication gaps within our Association and learning good practices from other NSO and the World Scout Bureau. I will be playing a key role in putting to practice the lessons from the forum, with the support of our NSO leadership.

Emmanuel Muhire, Rwanda Scouts Association

The face of Scouting is reflected through the activities, image and the stories we tell to the world. At the communications forum I learnt a lot on our brand, developing communications policy and strategy and how communicators can showcase Scouting in their NSOs through social media. One of the interesting parts was the session on storytelling and the power of the photos and videos in enhancing our message.

Benjamin Akasui, Ghana Scout Association

Representing my NSO at the forum was for me a huge oppor-tunity to see how wide communication is in World Scouting. It also gave me an understanding on how NSOs are managing theirs and the challenges they deal with; even though we didn’t get enough time to share and discuss between us out of the program. With this I got a picture of how me and my team can establish and manage better communications for our NSO. I plan, as a first approach, to conduct a training based on the les-sons of the forum to the communication representatives from the three islands that make up our nation.

Ali Mmadi Hachimia, Wezombeli - Association Nationale du Scoutisme Comorien

TESTIMONIALS

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catio

n of

you

ng p

eopl

e in

the

DR

C•

Cre

atin

g a

natio

nal c

omm

unic

atio

n ne

twor

k su

ch a

s a

spid

er w

eb

• C

omm

unic

atio

ns c

onfe

renc

e•

Scou

t deb

ate

in a

cade

mic

an

d no

n-ac

adem

ic in

stitu

-tio

ns•

Rad

io a

nd T

elev

isio

n •

Onl

ine

prog

ram

s on

Sco

ut

valu

es a

nd a

chie

vem

ents

The

Gam

bia

• M

ailin

g lis

t sys

tem

• So

cial

med

ia g

roup

s •

Phon

e ca

lls

• Em

ails

•

Soci

al m

edia

(Wha

tsAp

p, F

ace-

book

) and

SM

S•

Prin

t med

ia

• Po

or in

tern

et c

onne

ctio

n, e

spec

ially

in ru

ral

area

s•

Not

eve

ryon

e is

on

soci

al m

edia

pla

tform

s •

Trai

ning

on

soci

al m

edia

man

agem

ent

• La

ck o

f com

mun

icat

ion

stra

tegy

•

Web

site

and

info

rmat

ion

man

agem

ent

syst

ems

• M

ailin

g lis

ts fo

r all

leve

ls

• W

hats

App

grou

p fo

r Sco

ut

Cou

ncils

from

nat

iona

l to

dist

rict l

evel

Gha

na•

NSO

stra

tegi

c pl

an•

Web

site

& S

ocia

l med

ia (W

hats

app,

Fac

eboo

k)

• N

atio

nal e

vent

s

• N

atio

nal a

ctiv

ities

•

Soci

al m

edia

Web

site

upd

ate

Com

mun

icat

ion

train

ing

Full-

time

prof

essi

onal

com

mun

icat

ion

staf

f

• Pr

oduc

tion

of n

ewsl

ette

rs•

Rad

io a

nd T

V sh

ows

• St

rate

gic

plan

ning

Keny

a•

Link

age

to p

artn

er w

ebsi

tes

• U

se o

f mai

nstre

am m

edia

for a

dver

tisem

ents

an

d to

cov

er S

cout

eve

nts

• Pr

oduc

tion

of a

nnua

l rep

orts

•

Bran

ding

and

pro

mot

iona

l mat

eria

l •

Com

mun

icat

ions

stra

tegi

c pl

an a

nd p

olic

y •

Mon

thly

e-n

ewsl

ette

r •

Inte

rnal

com

mun

icat

ion

chan

nels

(let

ters

, em

ails

, tel

epho

ne e

tc)

• N

SO a

nd S

cout

.org

web

site

s•

Nat

iona

l and

regi

onal

Soc

ial M

edia

pl

atfo

rms

(Fac

eboo

k, T

witt

er,

YouT

ube)

• Ke

nya

Scou

ts N

etw

ork

• M

onth

ly n

ewsl

ette

rs•

Broc

hure

s •

Shor

t vid

eos

and

docu

men

tarie

s

• Le

an b

udge

t•

Poor

med

ia re

latio

ns

• Le

an c

omm

unic

atio

n de

partm

ent s

taff

• Bu

reau

crac

y•

Lack

of m

edia

team

s in

the

coun

ties

• U

se p

hoto

s to

tell

Stor

ies

• In

trodu

ctio

n of

a b

logg

ing

plat

form

• e-

shop

and

regi

stra

tion

plat

-fo

rm o

n N

SO w

ebsi

te•

Scou

t Dig

ital T

V an

d R

adio

ch

anne

ls


Nam

e of

NSO

Bes

t Pra

ctic

es /

The

Big

Thi

ngC

hann

els

& T

ools

Cha

lleng

es &

Nee

dsIn

nova

tion

/ Cre

ativ

e Id

eas

Mad

agas

car

• C

oope

ratio

n w

ith g

over

nmen

ts a

nd d

iffer

ent

NG

Os

• C

hurc

h co

nfer

ence

s •

Nat

iona

l and

priv

ate

radi

o st

atio

ns•

Upd

ate

of tr

aine

rs•

Impl

emen

ting

WO

SM s

trate

gies

•

Set u

p N

SO c

omm

unic

atio

n st

ruct

ures

in

diffe

rent

pro

vinc

es

• U

sing

com

ics

to te

ll Sc

out

stor

ies

Mal

awi

• Fe

edba

ck c

hann

els

• Vi

sual

, ent

erta

inin

g an

d ed

ucat

ive

cont

ent

• So

cial

med

ia (w

hats

app

and

Face

-bo

ok)

• Fo

rum

s/m

eetin

gs

• Li

mite

d ac

cess

to s

ocia

l med

ia b

y m

any

Scou

ts•

Poor

inte

rnet

con

nect

ivity

•

Dev

elop

ing

NSO

web

site

• Fu

ll-tim

e pr

ofes

sion

al/v

olun

teer

com

mun

i-ca

tion

staf

f•

Dra

fting

com

mun

icat

ions

pol

icy

and

stra

t-eg

y

• Li

nkin

g al

l com

mun

icat

ion

chan

nels

to th

e N

SO w

ebsi

te

Nam

ibia

•

Out

door

act

iviti

es m

edia

ava

ilabi

lity

with

pro

mi-

nent

per

sona

litie

s •

Pres

s/m

edia

rele

ases

•

Cel

ebra

ting

sign

ifica

nt S

cout

day

s•

Com

mun

ity w

ork

• Te

levi

sion

and

Rad

io

• N

ewsp

aper

s•

Soci

al M

edia

pla

tform

s

• Fu

ll tim

e co

mm

unic

atio

n pr

ofes

sion

al

• M

ore

gove

rnm

ent i

nvol

vem

ent

• G

reat

er b

udge

t allo

catio

n

• U

se d

igita

l pla

tform

s to

reac

h m

ore

youn

g pe

ople

• Es

tabl

ish

scou

t gro

ups

in

scho

ol to

gro

w m

embe

rshi

p •

Use

free

med

ia

Nig

er

• R

evis

ion,

ado

ptio

n an

d po

pula

rizat

ion

of th

e yo

uth

prog

ram

at t

he n

atio

nal l

evel

• Ad

optio

n of

a c

omm

unic

atio

n pl

an•

Setti

ng u

p a

Rad

io c

hann

el

• C

reat

ing

a ho

me

for w

omen

• W

ebsi

te d

evel

opm

ent (

in p

rogr

ess)

• C

omm

unic

atio

n Pl

an•

Soci

al N

etw

orks

•

Rad

io &

Par

tner

ship

•

Yout

h Pr

ogra

m•

Scou

t.org

•

Kake

mon

o •

Bann

ers

and

post

ers

• St

rate

gic

plan

• Ef

fect

ive

man

agem

ent (

softw

are)

• Pa

rtner

ship

dev

elop

men

t

• In

trane

t •

Dyn

amic

web

site

•

Mod

ern

wor

kfor

ce m

anag

e-m

ent

• “S

cout

du

Nig

er” a

pplic

atio

n (b

liote

gul D

oc)

Rw

anda

• In

stan

t com

mun

icat

ion

and

activ

ity re

porti

ng

thro

ugh

soci

al m

edia

• N

ewsp

aper

pub

licat

ions

•

Vide

o co

nfer

enci

ng

• C

omm

unic

atio

n fo

cal p

oint

s at

all

leve

ls

• So

cial

med

ia p

latfo

rms

(Fac

eboo

k,

wha

tsap

p, T

witt

er)

• W

ord

of m

outh

/mee

tings

• M

edia

and

jour

nalis

ts•

Com

mun

ity/p

ublic

ser

vice

• In

adeq

uate

ski

lls b

y co

mm

unic

atio

n fo

cal

poin

ts

• La

ck o

f com

mun

icat

ion

polic

y an

d st

rate

gy•

No

NSO

web

site

•

Inad

equa

te p

rofe

ssio

nal c

omm

unic

atio

n ex

perti

se

• La

ck o

f pro

mot

iona

l mat

eria

l

• C

omm

unity

ser

vice

and

m

eetin

gs•

Bette

r use

of s

ocia

l med

ia•

Yout

h em

pow

erm

ent f

or

com

mun

icat

ion

• W

orki

ng w

ith 3

com

mun

ity

radi

o st

atio

ns to

com

mun

i-ca

te S

cout

s im

pact

Se

nega

l•

2017

/202

1 St

rate

gic

Plan

• C

omm

unic

atio

n pl

an 2

017/

2021

• 20

18 O

pera

tiona

l Pla

n•

Com

mun

icat

ion

Com

mis

sion

(10

mem

bers

)•

Diff

eren

t tra

inin

g co

urse

s in

com

mun

icat

ion

• C

omm

unic

atio

n C

omm

ittee

• C

omm

ittee

of j

ourn

alis

ts (f

orm

er jo

urna

lists

)•

Cov

erag

e of

all

maj

or a

ctiv

ities

• Ar

chiv

ing

• R

adio

s •

Web

site

•

Bank

s an

d N

GO

s •

Face

book

•

Com

mun

icat

ion

Spec

ialis

ts (C

om-

pute

r gra

phic

s, s

ocia

l med

ia, s

ocia

l co

mm

unic

atio

n)•

Leafl

ets

• R

ecru

iting

Sco

uts

to g

row

mem

bers

hip

• D

evel

op a

gra

phic

cha

rter

• Im

plem

entin

g th

e co

mm

unic

atio

n pl

an•

Find

ing

bette

r way

s to

wor

k•

Bette

r kno

wle

dge

of w

ww.

scou

t.org

• Tr

ain

Com

mun

icat

ion

Spe-

cial

ists

•

Use

Com

mun

ity R

adio

•

Bette

r util

izat

ion

of F

aceb

ook

• M

ore

visu

al c

omm

unic

atio

n

Zim

babw

e•

Wor

ksho

ps a

nd tr

aini

ng

• R

epor

ts a

nd s

ucce

ss s

torie

s •

NSO

web

site

und

er re

cons

truct

ion

• So

cial

med

ia p

latfo

rms

(Fac

eboo

k,

wha

tsap

p, e

mai

l) •

Loca

l med

ia (T

V an

d ra

dio)

• O

utda

ted

tech

nolo

gies

• La

ck o

f tec

hnic

al c

apac

ity

• In

adeq

uate

fina

ncia

l res

ourc

es•

Lack

of c

omm

unic

atio

n po

licy

and

stra

tegy

• Im

prov

ed s

ocia

l med

ia c

om-

mun

icat

ion


Appe

ndix

2: JO

B DES

CRIPT

ION

FOR A

N NS

O CO

MMUN

ICATO

R

Posi

tion

Title

• N

atio

nal C

omm

unic

atio

n C

omm

issi

oner

/ O

ffice

r•

Nat

iona

l Com

mis

sion

er fo

r Com

mun

icat

ions

and

Pub

lic R

elat

ions

Term

of A

ppoi

ntm

ent

• Be

twee

n 2

to 3

yea

rs (w

ith p

ossi

bilit

y fo

r ren

ewal

)

Rol

e Su

mm

ary

• Th

e po

sitio

n ho

lder

will

be re

spon

sibl

e of

the

inte

rnal

, ext

erna

l and

com

mun

icat

ion

enga

gem

ent o

f the

NSO

• To

dev

elop

and

driv

e im

plem

enta

tion

of th

e co

mm

unic

atio

n st

rate

gy o

f the

Nat

iona

l Sco

ut A

ssoc

iatio

n/O

rgan

izat

ion

Key

Res

pons

ibili

ties

• D

evel

op a

nd c

oord

inat

e im

plem

enta

tion

of a

ll co

mm

unic

atio

n st

rate

gies

, pol

icie

s an

d pr

oced

ures

;•

Prov

ide

advi

ce a

nd g

uida

nce

to th

e Sc

out A

ssoc

iatio

n on

all

com

mun

icat

ion

and

publ

ic re

latio

ns is

sues

faci

ng th

e

or

gani

satio

n in

ord

er to

ens

ure

that

the

imag

e an

d id

entit

y of

NSO

is m

aint

aine

d an

d pr

omot

ed;

• Im

plem

ent a

nd m

anag

e so

cial

med

ia a

nd d

igita

l eng

agem

ent,

mar

ketin

g an

d br

and

man

agem

ent

• D

evel

op a

nd d

irect

a c

ompl

ete

oper

atio

nal p

ublic

rela

tions

cap

acity

for t

he N

SO

• Sh

ape

all o

ffici

al c

omm

unic

atio

n of

the

NSO

so

that

a c

redi

ble

imag

e of

the

orga

nisa

tion

is p

rese

nted

to th

e ou

tsid

e w

orld

.•

Han

dle

both

inte

rnal

and

ext

erna

l com

mun

icat

ion

• D

ocum

ent a

nd p

rom

ote

Scou

ting

activ

ities

and

thei

r im

pact

•

Mon

itor,

resp

ond

to a

nd m

anag

e al

l com

mun

icat

ions

and

rela

tions

with

the

med

ia o

f the

NSO

Des

ired

Kno

wle

dge,

Q

ualifi

catio

ns a

nd/o

r Ex

perie

nce

• M

inim

um o

f 2 y

ears

wor

k ex

perie

nce

• Kn

owle

dge

in s

ocia

l med

ia m

anag

emen

t •

Goo

d un

ders

tand

ing

of th

e Sc

outin

g•

Goo

d co

mm

unic

atio

n sk

ills


Appe

ndix

3: AC

TION

PLAN

NING

Wha

t can

par

ticip

ants

do

Tog

ethe

r as

a N

etw

ork?

Wha

t Ser

vice

s/ S

uppo

rt

does

you

r NSO

s re

ally

N

eed?

Wha

t do

you

reco

mm

end

to

the

Afr

ica

Scou

t Com

mitt

ee

and

NSO

s?

Oth

er S

ugge

sted

Act

ions

• H

old

a re

gion

al

com

mun

icat

ions

fo

rum

eve

ry th

ree

year

s•

Prom

otin

g th

e im

age

of

Sco

utin

g in

Af

rica

thro

ugh

Soci

al

med

ia•

Co-

wor

king

to

de

velo

p an

d im

prov

e

co

mm

unic

atio

n

ta

lent

s an

d sk

ills•

Com

petit

ions

am

ong

NSO

com

mun

icat

ors

• D

evel

opin

g a

com

mun

icat

ions

da

ta b

ank/

est

ablis

h a

com

mun

icat

ions

hu

b to

leve

rage

on

reso

urce

s •

Benc

hmar

king

an

d sh

arin

g be

st

pr

actic

es w

ith e

ach

othe

r

• Fi

nanc

es to

sup

port

capa

city

bui

ldin

g in

itiat

ives

•

Obt

aini

ng b

rand

lic

ensi

ng

• Te

chni

cal s

uppo

rt/

train

ing

wor

ksho

ps

• Ac

quiri

ng

com

mun

icat

ion

eq

uipm

ent

• Fo

llow

-up

and

mon

itorin

g

im

plem

enta

tion

of

com

mun

icat

ion

activ

ities

in N

SOs

• Es

tabl

ishm

ent

of a

team

of

com

mun

icat

ors

in

NSO

s

• O

rgan

ize

Afric

a Sc

out

Com

mun

icat

ions

For

um

annu

ally

•

Afric

a Su

ppor

t

C

entre

to tr

ain

mor

e N

SO

com

mun

icat

ors

• Es

tabl

ish

a

co

mm

unic

atio

ns n

etw

ork

to m

onito

r and

eva

luat

e

co

mm

unic

atio

n ac

tiviti

es in

th

e re

gion

• O

rgan

ize

com

mun

icat

ion

foru

m s

at z

onal

leve

ls•

Prov

ide

assi

stan

ce fo

r N

SOs

in d

evel

opin

g an

d ho

stin

g w

ebsi

tes

• En

cour

age

NSO

to

hire

com

mun

icat

ions

prof

essi

onal

sta

ff•

Esta

blis

h an

d an

aw

ard

syst

em fo

r com

mun

icat

ors

in th

e re

gion

•

NSO

s to

recr

uit

co

mm

unic

atio

n

com

mis

sion

ers

with

re

leva

nt tr

aini

ng a

nd

expe

rienc

e

• Es

tabl

ishm

ent o

f the

Afri

ca S

cout

Com

mun

icat

ions

Net

wor

k (a

nd a

Reg

iona

l Com

mun

icat

ions

Tal

ent P

ool)

to e

nhan

ce

colla

bora

tion

and

supp

ort b

etw

een

NSO

s•

Fina

lizat

ion

of J

ob D

escr

iptio

n fo

r NSO

Com

mun

icat

ors

• Pr

omot

ing

and

enco

urag

ing

utiliz

atio

n of

the

WO

SM S

ervi

ce

Mod

el

• Pu

blis

hing

of t

he A

frica

Sco

ut M

agaz

ine

to d

ocum

ent

Scou

ting’

s So

cial

Impa

ct in

Afri

ca

• So

urci

ng fo

r and

writ

ing

good

soc

ial i

mpa

ct S

cout

sto

ries

thro

ugh

the

“One

Sto

ry a

Wee

k” c

halle

nge

for s

cout

.org

and

Ku

duM

ail e

-new

slet

ter

• C

reat

ion

of a

n Af

rica

Scou

t Med

ia g

alle

ry w

ith

good

p

hoto

grap

hs, v

ideo

s of

Sco

uts

in a

ctio

n an

d ot

her

com

mun

icat

ion

reso

urce

s•

Dev

elop

ing

com

mun

icat

ions

pol

ices

and

stra

tegi

es fo

r NSO

s •

Dev

elop

men

t and

runn

ing

regi

onal

com

mun

icat

ion

cam

paig

ns

• C

ontri

butin

g to

the

regi

onal

com

mun

icat

ions

trie

nnia

l pla

n 20

18- 2

021

thro

ugh

NSO

s•

Esta

blis

hing

and

trai

ning

NSO

/Zon

al C

omm

unic

atio

n

C

omm

ittee

s/M

edia

Tea

ms

to s

uppo

rt te

lling

Scou

t Sto

ries

• Pr

omot

ion

and

parti

cipa

tion

in th

e 1s

t Afri

ca S

cout

Sto

ryte

lling

Con

test

to e

nhan

ce n

ewsg

athe

ring

from

Sco

uts

and

NSO

s •

Prom

otio

n of

the

Scou

t Don

atio

n Pl

atfo

rm a

mon

g N

SOs

and

Scou

ts a

nd s

uppo

rt fo

r the

“One

Sco

ut O

ne D

olla

r Cam

paig

n”

by th

e Af

rica

Scou

t Fou

ndat

ion

• Pr

omot

ion

of J

OTA

-JO

TI to

enh

ance

par

ticip

atio

n an

d

repo

rting

by

mor

e Sc

outs

and

NSO

s •

Supp

ortin

g C

omm

unic

atio

ns fo

r the

17t

h Af

rica

Scou

t

C

onfe

renc

e &

8th

Afric

a Sc

out Y

outh

For

um•

Trai

ning

of Y

oung

Cor

resp

onde

nts

and

Spok

espe

rson

s to

take

pl

ace

durin

g 8t

h Af

rica

Scou

t You

th F

orum

in S

epte

mbe

r 201

8 •

Dev

elop

men

t and

ope

ratio

naliz

atio

n of

the

Afric

a Sc

out

C

omm

unic

atio

ns N

etw

ork

Cha

rter


Appe

ndix

4: FO

RUM

EVAL

UATIO

N

Wha

t Par

ticip

ants

like

d m

ost

Wha

t par

ticip

ants

dis

liked

m

ost

Wha

t sho

uld

be im

prov

edW

hat p

artic

ipan

ts le

arnt

Wha

t par

ticip

ants

co

mm

itted

them

selv

es to

do

• R

ecip

e on

how

to p

ost

thin

gs o

n so

cial

med

ia•

A lo

t abo

ut c

omm

unic

atio

n•

Tellin

g st

orie

s of

Sco

utin

g•

Sess

ions

on

soci

al m

edia

, ph

otog

raph

y, po

licy,

and

stor

ytel

ling

• Ph

otog

raph

y•

ASD

Pra

ctic

al e

xerc

ises

•

Div

ersi

ty o

f the

team

• Br

ingi

ng to

geth

er

peop

le w

ith d

iffer

ent

co

mm

unic

atio

n sk

ills•

The

foru

m•

Brot

herh

ood

• St

oryt

ellin

g an

d di

gita

l co

mm

unic

atio

ns

• U

tiliz

ing

soci

al n

etw

orks

• Le

arni

ng n

ew s

kills

• Th

e pr

ogra

m fl

ow•

Tale

nts

in N

SOs

and

shar

ing

expe

rienc

es

• Li

vely

ses

sion

s •

Leve

l of f

acilit

ator

s •

The

cont

ent

• La

ngua

ge b

arrie

r/diffi

culty

• Th

e fo

od (r

epet

itive

) •

No

sess

ion

on h

ow to

fin

ance

com

mun

icat

ions

• N

o ch

ance

to v

isit

and

lear

n ab

out t

he h

ost

coun

try•

Use

of c

omm

unal

toile

ts

and

show

ers

• D

isor

gani

zatio

n an

d de

lays

dur

ing

mai

n AS

D

ce

lebr

atio

ns•

Emot

iona

l man

agem

ent

• La

ck o

f mea

ns

• C

omm

unic

atio

n po

licy

• Fr

ee g

adge

ts•

Mor

e pr

actic

als

and

less

pr

esen

tatio

ns•

Tim

e fo

r gro

up w

ork

• N

etw

ork

of c

omm

unic

ator

s•

Plan

tour

/vis

it to

tow

n or

to

uris

tic s

ite

• In

crea

se d

urat

ion

of th

e tra

inin

g•

Tim

e m

anag

emen

t •

Mor

e w

orki

ng p

ower

plu

gs

in th

e ve

nue

• In

crea

se n

umbe

r of t

opic

s•

Bette

r coo

rdin

atio

n•

Mor

e op

portu

nitie

s fo

r N

SOs

to s

hare

• H

old

train

ing

in a

pla

ce

with

aud

iovi

sual

equ

ipm

ent

• In

clud

e pa

rtici

pant

s ba

sed

on th

eir t

alen

ts a

nd s

kills

in

regi

onal

and

glo

bal e

vent

s•

Mor

e ex

tern

al in

puts

and

pe

rspe

ctiv

es a

s op

pose

d to

Sco

uts

poin

t-of-v

iew

al

one

• H

ow to

hel

p m

y N

SO in

co

mm

unic

atio

ns•

Bran

ding

, pho

tos

and

netw

orki

ng

• Be

tter u

se o

f soc

ial m

edia

• H

ow to

be

a go

od

com

mun

icat

or•

Use

of h

asht

ags

• R

ecip

e fo

r soc

ial m

edia

po

sts

• Th

e po

wer

of a

udio

-

vi

sual

s an

d so

cial

med

ia in

re

achi

ng o

ut to

prim

ary

and

seco

ndar

y au

dien

ces

• Th

e im

porta

nce

of e

moj

is

in s

ocia

l med

ia p

osts

• Ta

king

a g

ood

pict

ure/

how

to

be

artis

tic w

hen

taki

ng a

pi

ctur

e •

How

to s

hoot

a g

ood

vide

o•

Bran

ding

and

bra

nd

m

anag

emen

t•

Stor

ytel

ling

• H

ow to

pub

lish

stor

ies,

vi

deos

and

pic

ture

s on

so

cial

med

ia•

The

pow

er o

f soc

ial m

edia

w

hen

used

cor

rect

ly•

Impo

rtanc

e of

com

mun

ica-

tions

in a

n or

gani

zatio

n•

Prop

er u

se o

f Sco

ut b

rand

• C

ondu

ct a

sim

ilar f

orum

in

my

NSO

• Tr

ansf

er th

e sk

ills/s

hare

th

e kn

owle

dge

lear

nt to

ot

hers

• H

elp

my

NSO

rais

e th

e le

vel o

f com

mun

icat

ion

and

Scou

t im

age

• Fo

rm N

SO c

omm

unic

atio

n te

am

• D

evel

op c

omm

unic

atio

ns

in m

y N

SO•

Impl

emen

t the

less

ons

lear

nt•

Teac

h ot

her s

cout

s in

my

NSO

abo

ut c

omm

unic

atio

n an

d pr

otec

ting

the

Scou

t br

and

• G

uard

ian

of th

e Sc

out

bran

d •

Impr

ove

my

use

of s

ocia

l m

edia

, vi

deo

and

stra

tegy

•

Impr

ove

com

mun

icat

ions

by

est

ablis

hing

a te

am in

ch

arge

and

adv

ocat

e fo

r its

ro

le in

pro

mot

ing

Scou

ting

• R

aise

leve

l of N

SO

co

mm

unic

atio

ns to

WO

SM

stan

dard

s•

Mak

e ch

ange

hap

pen

• Fi

nish

dra

fting

NSO

com

mun

icat

ions

pol

icy

• U

pdat

e N

SO

co

mm

unic

atio

n pr

oced

ures


3RD A

FRIC

A SC

OU

T CO

MM

UNIC

ATIO

NS

FORU

M

6- 1

1 M

arch

201

8, H

arar

e - Z

imba

bwe

DRA

FT P

ROG

RAM

ME

(v4

2018

0228

) D

AY/D

ATE

08:1

5 am

08

:30

am

MO

RNIN

G 08

:30

am- 1

0:30

am

MID

MO

RNIN

G

11:0

0 am

- 01

:00

pm

AF

TERN

OO

N

02:0

0 pm

- 04

:00

pm

EV

ENIN

G

04:3

0 pm

- 06

:00

pm

06:0

0pm

06

:15p

m

Tues

day

6th M

arch

20

18

Ar

rival

s & C

heck

-in

Plan

ning

Tea

m M

eetin

g

Ar

rival

s & C

heck

-in

Plan

ning

Tea

m M

eetin

g

Wed

nesd

ay

7th M

arch

20

18

Dév

otio

n Re

cap

of

Prev

ious

D

ay

Not

ices

Sess

ion

1 (N

elso

n)

Intr

oduc

tions

, Obj

ectiv

es &

Ex

pect

atio

ns

Se

ssio

n 2

(Nel

son)

Sh

arin

g of

NSO

Com

mun

icat

ions

N

eeds

& B

est P

ract

ices

Se

ssio

n 3

(Mih

ajlo

) W

OSM

CSE

Str

ateg

y,

Com

mun

icat

ion

Dev

elop

men

ts &

Sup

port

M

echa

nism

s

Se

ssio

n 4

(Fab

rice)

Th

e Ro

les &

Res

pons

ibili

ties o

f N

SO C

omm

unic

ator

s

Osc

ars

Not

ices

Ev

enin

g

Prog

ram

Ope

ning

Cer

emon

y Se

ssio

n 2A

(Mar

tina

WW

F)

Show

casi

ng C

omm

unic

atio

ns

Best

Pra

ctic

es in

Con

serv

atio

n (E

arth

Hou

r Cam

paig

n)

Sess

ion

5 (M

ihaj

lo)

Glo

bal C

omm

unic

atio

ns

Net

wor

k an

d Ta

lent

Poo

l

Thur

sday

8th

Mar

ch

2018

Sess

ion

6 (N

elso

n)

Com

mun

icat

ing

Impa

ct

Stor

ies (

The

ABC

of

Stor

ytel

ling )

Se

ssio

n 7

(Ahm

ed)

The

Pow

er o

f the

Pho

togr

aph

and

Vide

o

Se

ssio

n 8

(Mih

ajlo

) So

cial

Med

ia E

ssen

tials

(Und

erst

andi

ng m

echa

nics

, le

arni

ng fr

om in

sight

s, m

anag

emen

t too

ls an

d be

st

tact

ics o

n ke

y so

cial

med

ia

chan

nels)

Se

ssio

n 9

(Ahm

ed)

Bran

d M

anag

emen

t (B

rand

stra

tegy

, Bra

nd

Build

ing,

Bra

nd P

rote

ctio

n an

d M

onito

ring

Bran

d Re

puta

tion)

Frid

ay

9th M

arch

20

18

Sess

ion

10 (F

abric

e)

Repr

esen

ting

the

Scou

t M

ovem

ent (

Know

ing

wha

t to

say,

who

to sa

y &

how

to sa

y it)

Se

ssio

n 12

(Mih

ajlo

) Pl

anni

ng S

ucce

ssfu

l Co

mm

unic

atio

n/So

cial

Med

ia

Cam

paig

n (c

ampa

igns

stra

tegi

es,

cam

paig

ns m

anag

emen

t and

m

onito

ring

mec

hani

cs)

Se

ssio

n 12

Pl

anni

ng S

ucce

ssfu

l Co

mm

unic

atio

n/So

cial

Med

ia

Cam

paig

n (P

ract

ical

Exe

rcise

in

Tea

ms)

Au

diov

isual

s – A

hmed

St

oryt

ellin

g –

Nel

son

Digi

tal E

ngag

emen

t - M

ihaj

lo

Se

ssio

n 13

(Nel

son)

D

evel

opin

g a

Com

mun

icat

ions

Po

licy

& S

trat

egy

for N

SOs

Sess

ion

11 (N

elso

n)

Regi

onal

Com

mun

icat

ions

Tr

ienn

ial P

lan

2018

-202

1 Sa

turd

ay

10th

Mar

ch

2018

Sess

ion

14 (A

hmed

, Nel

son

&

Mih

ajlo

) Co

verin

g Af

rica

Scou

t Day

Ce

lebr

atio

ns (P

ract

ical

Tas

ks

in T

eam

s)

Se

ssio

n 14

(Ahm

ed, N

elso

n &

M

ihaj

lo)

Cove

ring

Afric

a Sc

out D

ay

Cele

brat

ions

(Pra

ctic

al T

asks

in

Team

s)

Se

ssio

n 14

(Ahm

ed, N

elso

n &

M

ihaj

lo)

Prep

arin

g &

Pub

lishi

ng A

fric

a Sc

out D

ay S

torie

s in

Team

s (P

ract

ical

Tas

ks in

Tea

ms)

Se

ssio

n 15

(Mih

ajlo

) Ac

tion

Plan

ning

Se

ssio

n 16

(Nel

son)

Ev

alua

tion

& C

losin

g Ce

rem

ony

Sund

ay

11th

Mar

ch

2018

De

part

ures

Pl

anni

ng T

eam

Mee

ting

De

part

ures

Pl

anni

ng T

eam

Mee

ting

De

part

ures

Depa

rtur

es

Appe

ndix

5: FO

RUM

PROG

RAMM

E



The forum was a response to the need by NSOs to build their capacity to better tell Scout stories.

It provided an opportunity for learning, sharing of best practices and networking among NSO communicators.

“

“

A key outcome was the establishment the Africa Scout Communications Network - a permanent platform for collaboration, and support for and among NSO communicators aimed at strengthening capacity of NSO communications professionals and volunteers in telling Scout stories as well as contributing to the support, development and delivery of communication services in NSOs and the Regional level.

“

“


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Forum Organization

Logo & Branding• George Michael Botros• Victor Ortega

Planning and Logistics • Anne Leparan• Nelson Opany

Content Development & Facilitation • Ahmed Hassan • Fabrice Ouattara• Kate Mayberry• Mihajlo Atanackovic• Nelson Opany• Victor Ortega

Guests• Martina Lippuner, WWF Africa• Charity Mbirimi, WWF Africa

Simultaneous Interpretation• Fabrice Ouattara

Venue• ZESA National Training Centre (www.zesantc.zw)

Logistical Support• The Scout Association of Zimbabwe

Reporting

Writing• Nelson Opany• Risper Omala

Translation• Camille-Maylis Munier• Fabrice Ouattara

Photography• Edgar Marumbu• Franck Ramanarivo• Sharon Njoya

Editing, Layout and Design • Nelson Opany

ACKNOWLEDGEMENTS

The 3rd Africa Scout Communications Forum was made possible with grant from the Messengers of Peace Support Fund administered by the World Scout Bureau on behalf of the World Scout Foundation

© World Scout Bureau Inc.March 2018Communication Services

World Scout Bureau Africa Support CentreRowallan National Scout Camp,Opp. ASK Jamhuri ShowgroundP. O. Box 63070 - 00200 Nairobi, Kenya

Tel: (+254 20) 245 09 85Mobile: (+254 738) 945 346

[email protected] www.scout.org/africa

Reproduction is authorized to National Scout Organizations and Associations which are members of the World Organization of the Scout Movement. Credit for the source must be given.

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