Project Example General Motors

8/3/2019 Project Example General Motors

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General Motors Co.By

NaveedKabir


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Your Dream

Car/Automobile?


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What About Gas?


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Problem Statement

How General Motors can produce good quality motorswhile making them fuel efficient at the same time?


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Special Compliments

Ken Vance Motors, Eau Claire

&MSNBC Network

GM Web Team

Universal Studio


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Company Profile

1899

In Germany, Adam Opel's first motorcar, the "Opel-Patent-

Motorwagen System Lutzmann," is built.


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Company Profile

1903

Buick Motor Company, founded by David Dunbar Buick, is

incorporated on May 19, 1903. Ground is broken for the first

Buick engine plant on September 11, 1903, with funding fromFlint Wagon Works, and operations are moved from Detroit to

Flint.


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Company Profile

1906Buick builds its first production four-cylinder car, a 1907

Model D.


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Company Profile

1908Under Billy Durant's leadership, General Motors Company isorganized in 1908 (Sept 16), incorporating the Buick Motor

Company.


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Company Profile

1911General Motors Truck Company (later known as GMC) isorganized on July 22, 1911, to handle sales of GM's Rapid and

Reliance products.


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Company Profile

1934

A two-cycle diesel engine developed by GM hauls the first

American diesel-powered streamlined railroad train.


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Company Profile

1999General Motors enters into a memorandum of understanding to acquire

exclusive rights to the Hummer automotive brand from AM General Co.


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Company Profile

2002

The Chevrolet Corvette celebrates its fiftieth anniversary.


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Company Profile

2002Buick celebrates its one-hundredth anniversary.


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Company Profile

2005Pontiac announces a limited advance order program for the Pontiac

Solstice on the television program The Apprenticeand receives1,000 orders in 41 minutes.


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Company Profile

Name GM brands that you are aware of?


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Company Profile

Current brands


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Global Presence

Africa Middle East

Asia Pacific

Europe

South America

North America


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Financial Information (Quarter)


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Financial Information (Annual)


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SWOT Analysis

Strengths

1. Goodwill


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SWOT Analysis

Strengths

2. Technical Expertise

3. Diversified Business (Broad Product Mix)


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SWOT Analysis

Strengths4. Product Quality

5. Customer Loyalty


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SWOT Analysis

Weaknesses1. Sensitivity to National Economic Conditions2. Price Competitiveness3. Gas Mileage


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Problem Statement

Opportunities1. Access to Global Markets2. Opportunity to Innovate for fuel economy because of strong R & D3. Use goodwill to diversify in other businesses4. Franchise on better deals where no direct control


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SWOT Analysis

Opportunities5. Non-traditional markets like caterpillar, volvo

6. Reduce cost using the Global Manufacturing Process

7. Continue rebuilding customer confidence


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SWOT Analysis

Opportunities

8. Use resources to monitor and adopt to customer trends

9. Use resources to promote ethics and environment

friendly business


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SWOT Analysis

Opportunities10. Reduce dependence on suppliers through vertical integration


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SWOT Analysis

Threats1. Gas Prices and International oil situation2. International political environment


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SWOT Analysis

Threats

3. Increased competition through small jointventures and Asian markets

4. National Economic Conditions

5. Global Environmental Concerns


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GM SWOT Analysis

Threats6. Higher cost of Employee Retirement and pension plan7. Increased competition and prices to access input materials8. Higher cost due to change in strategy


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GM SWOT Analysis

Threats8. Higher cost due to change in strategy9. Concerns for cost increase due to legislation for local production10. Bad publicity11. Concerns for alternate fuel consumption


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Competitive Profile


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Pick 2 competitors?


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Competitive Profile

Vs Vs


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Competitive Profile

Weight Rating Score Rating Score Rating Score

Advertising 0.1 4 0.4 1 0.1 4 0.4

Product Quality 0.2 4 0.8 2 0.4 3 0.6

PriceCompetitiveness 0.15 1 0.15 4 0.6 3 0.45

Management 0.15 2 0.3 3 0.45 2 0.3

Financial Position 0.1 1 0.1 3 0.3 2 0.2

Customer Loyalty 0.15 4 0.6 3 0.45 3 0.45

Global Expansion 0.1 2 0.2 4 0.4 1 0.1

Market Share 0.05 3 0.15 3 0.15 2 0.1

Total 1 2.7 2.85 2.6


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Problem Statement

How General Motors can produce good quality motorswhile making them fuel efficient at the same time?


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E85 vehicles

Hybrid Vehicles

Research and Development

Alternative Solutions


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What is E85?A blend of 85% ethanoland 15% unleadedgasoline for use in

flexible fuel vehicles(FFVs). High octane, high

performance fuel

renewable source ofenergy and reduces the

crude oil imports Environmentally friendly

Clean


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What is a Hybrid car?Hybrid vehicles have two types of engines workingtogether, a standard gas powered engine, and anelectric motor assist powered by a rechargeablenickel-metal hydride (NIMH) battery pack


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Research and DevelopmentUsing the power of science to create the carof the future

MSNBC News Report

Innovative and creative ideas


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Quiz

1. Recommend the bestsolution?

1. Hybrid Cars

2. E85

3. Regular cars

4. Other options throughR&D

2. Encircle the car that youthink is a Hybrid Car?


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Recommendation

Hybrid Vehicles

Why Hybrid?

50+ mpg

Brake power

Can reduce smog by90%


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Questions?


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References

1. Ken Vance Motors, EauClaire

2. www.gm.com Web Team

3. MSNBC News Channels

4. Universal Studio5. www.dowjones.com Dow

Jones Stock Exchange
http://www.gm.com/http://www.dowjones.com/http://www.dowjones.com/http://www.gm.com/

Documents

Project Example General Motors