ChallengeGM was looking for ways to connect with the car-loving public before, during, and after the Chicago Auto Show, so they engaged SociaLogic for some cost-effective ways to tap into the social space.

InSIghTThe target market is already tech-savvy, and tapping into GM’s existing online presence would give the effort a signifi cant boost considering the short timeline.

The target market is already tech-savvy, and tapping into GM’s existing online presence would give the effort a signifi cant boost considering the short timeline.

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SOlUTIOnSociaLogic presented a concept deck loaded with executable social media programs: Facebook & Twitter promotions, guerrilla-inspired video content, user directed experiences, and celebrity stewardship of local promos.

ReSUlTSGM LOVED the concept deck, and were confi dently armed with a library of short-term, easy-to-implement sound promotions.