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Third Wave Group

Company Profile

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Core Values Focus on mutually profitable, long-term relationships.

Sell smart and have the customer coming back formore.

Retain and develop the talent to do the job.

Instill high performance behaviour and process in thesales force.

Effective use of resources and technology to improvecustomer relationship

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Who Are WeA subsidiary of Nand Trading Company , with an annualturnover of INR1500 Mil .

A detail oriented sales organization with specific focus on Govtsales , Institutional sales , Distribution and technical support .

A group of young technocrats determined to make a differenceand create a sustainable niche

A young high-energy team spread over 8 locations in India,Middle East and Singapore

Sole distributor of Panasonic Toughbook , the mil grade ruggedPC for outdoor use.

Loyal partners of many multinational brands such as Panasonic ,

Indigo vision, Hitachi , NEC , LG, Dax network.

Trained sales force of more than 50 sales professionals.

A cumulative experience of over 50 years with the leadershipteam.

A

group that now intends to make Homeland Security itsstrategic growth business.

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Corporate History

Group commenced business in 1985.

Original business was Polymers and plastics whichcontinue to this day.

Diversified into Office Automation and IT in 1989 andhas been in the business since

Focused on the hardware and system integrationbusiness

Group Turnover of INR 1500 million for the financialyear 2008

Targeting group turnover of INR 2000 million in theFinancial year 2009

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Key Strengths Skills

Organization wide experience in

sales to Govt with specific focus on

Defense , Police , Paramilitary

forces , Railways etc.

Distribution of office automation

and IT products to more than 500

small resellers.

Customer support and networking

experience of over 15 years.

People

Leadership team comprises ofMarketing , Business

development and Fin

professional with over 50 years

of experience among them.

Directors of the company with

over 3 decades of experience

with Multinational companies in

Office automation , IT solutions

and Networking.

Specialist consultant hired

specially for the security

business with over 40 years of

experience of Govt

procurement.

Sales team of close to 50

people with Institutional and

retail sales experience.

Home grown support team

with a total of 60 years

experience amongst them.

Systems

Sales offices in 6

cities across IndiaSales andsourcing offices inSingapore andDubai

Partnership

Partners with LG ,

Hitachi and Panasonicfor more than 10 years

Added new partnerslike Indigo Vision forSecurity business

Partner with Turnkey

solution providers suchas BEL , ITI and ECIL.

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Organizational Strengths

Import Capability

Have sourcing offices at Singapore

and Dubai providing the flexibility to

OEM for billing overseas or local

depending on their business model

Multiple Location Presence

Better coverage , stronger channel

interaction and efficient reselling

capabilities due to multiple location

presence

Complimenting skills in theleadership team

The leadership team comprises of

professionals from different

background such as Marketing ,

Channel sales , Govt sales ,Project

sales and Finance

Retail Sales

Credited to be the firs IT retail store in

India and have diversified into other

categories such as Consumer electronics

and Appliances

Channel Sales

Created a strong network of 1000

plus resellers in Western India for

the distribution of OA , IT and

consumer telecom products.

Direct Sales

Have a team of experienced

and trained sales

professionals spread across

8 locations with strong

account management skills .

Partnership Approach with OEM

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1

Over 70% market share in Gujarat Fax market

since last 9 years

Have created unique channel of System

Integrators forToughbooks

In space of just 5 months of launch, had

equaled HCL market share in Gujarat for

Wipro PC

Success Story: Channel Sales

Was first distributor for HP Peripherals and HCL BusybeePC for HCL HP for Gujarat State in 1994-1997

Was first regional distributor for LG Monitors in Indiaunder Aditya Promoters

Have distributed in Gujarat:Godrej dot matrix printers for Godrej andBoyce

L&T Dotmatrix printers for L&T

Wipro PC and ServersPanasonic Mobile phones

JBL Speakers

Sony Ericson Mobile phones

Netgear networking products

Panasonic FAX machines since 1997

Currently distributingPanasonic FAX machines as super distributor

for Western India since 2004

Panasonic

Toughbooks as sole distributor in India since 2005

GETAC rugged laptops in GULF since 2008

State distributor for DAX Networking products since 2003

NEC distributor for projectors since Dec 2007

Highlights

Brand Perception

Coverage

Market Share

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1

Instrumental in convincing DGS&D to

introduce category of rugged laptops

Tieup with BEL for joint marketing on

varous defence projects

Tie-up with ITI for joint marketing on

govt. security projects

Success Story: Government Sales

Introduced Panasonic Rugged Laptops(Toughbooks) in Indian market in 2005

TW has been instrumental in persuading ArmyHQ, Airforce HQ and Navy HQ to switch to MIL-Grade laptops for most of their tactical projects

Have persuaded Defence Ministry to waive theRs. 70K upper limit for laptops in order to

accommodate Panasonic Toughbook

Dedicated team of sales professionals for govt.verticals such as Defence, Law Enforcement,Railways, Aviation etc.

Working closely with Govt. PSU such as BEL,ECIL, ITI etc to market our products in the govt.sector.

Have finalised MOU with ITI to work exclusively

for security business in govt. sector in India

Highlights

Brand Perception

Coverage

Market Share

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PresenceInd

ia Sales Office

Ahmedabad

Hyderabad

Delhi

Bangalore

Mumbai

Location Team

Size

Delhi 12

Bangalore 06

Hyderabad 04

Ahmadabad 24

Chennai 01

Mumbai 02

Chennai

Footprint

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Divisions

Third Wave Systems Pvt. Ltd.

Sales and Service Dealer forAir conditioners and ComputersSales and Service Dealer for

Air conditioners and Computers

Third Wave Technologies Pvt. Ltd.Regional Distribution of OA, IT and networking productsRegional Distribution of OA, IT and networking products

Third Wave Exim-EM DivisionSole India distributor for PanasonicSole India distributor for Panasonic ToughbooksToughbooks

Third Wave Exim Panasonic Brand Shop

First Brand retail outlet in GujaratFirst Brand retail outlet in Gujarat

Third Wave Homeland Security Pvt LtdEnd to end security solutionsEnd to end security solutions

MILTEC Rugged Computing Solutions FZC (UAE)

Hornbill Rugged Networks Pte. Ltd (Singapore)

New Venture

with specific

focus on the

end to end

security

solutions

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Business Lines

Third Wave Systems Pvt. Ltd.

Founded in 1988. Operations and HQ both in Ahmedabad.

Has been into IT and OA business since then

In 1993, started Indias first Supermarket for OfficeAutomation and IT

Was featured in various magazines like India Today,Business World etc.

Exited Retail business in 2007 with the entrants of bigplayers like Reliance Digital, Kroma, EZONE etc.

Today, has 2 main divisions Airconditioning Division andCorporate Service Group.

Corporate Service Group provides hardware, networkingand system integration services to SMBs and corporateorganizations in Ahmedabad only.

Third Wave Technologies

Founded in 1997.

Regional Distributor for Gujarat for Panasonic FAX

since 1997

Was distributor forJB

L Audio Computer audio productrange for Gujarat

Was distributor for Wipro range of desktop, laptops and

Servers for Gujarat with operations in Baroda, Surat,

Ahmedabad and Rajkot

Distributor for DAX networking products since last 7

years for Gujarat

Distributor forNEC presentation products.

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Business Line

Third Wave Exim-Panasonic Brand Shop

Own and runs 2200 square feet Panasonic

Brand Shop on Ahmedabads premier shoppingdestination i.e CG Road.

Brandshop went live in 2008 March.

Planning to open anotherBrand Shop in 2009 inAhmedabad SG Road

Targeting sale of 5 crores this year from the CG RoadBrand Shop.

Third Wave Exim-Enteprise Mobility Division

Sole national distributor for Panasonic Toughbooks

since 2005

Having DGS&D Rate contract since last 3 years for

this product

In advanced stages of negotiations with other

Enterprise Mobility players like Smartronix and Lind

Electronics

Also representing various Taiwanese Industrial

Computing brands such as Axiomtrek, APRO,

SINETIC etc for other ruggedized computing solutions.

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Brand Association

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1Some other reputed Customers

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DGS&D Experience/Expertise

Totally conversant with all DGS&D processes

Excellent contacts both in QA and Procurement departments

Have been holding RC forToughbooks since last 3 years

Have achieved to get 23% price increase from DGS&D this year, which is a uniqueachievement

Have been instrumental in convincing DGS&D to introduce new products such as:

Rugged LaptopsCCTV Surveillance Systems

Have been further selected by Panasonic to represent them in DGS&D for:

Security Products

PDP and LCD products

Also planning to focus on getting DGS&D RC for

Normal LaptopRadio Transceivers

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Thank You