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PRELIMS Answers
1A*
• Consulting firm Mckinsey & Co was given a task to work on a turnaround strategy for this unit, while advertising company Ogilvy and Mather had been commissioned to create a new logo and provide branding support. The project was named as ‘Project Arrow’? which unit?
• Ans : Indian Post
2A
• Biggest company in terms of revenue as well as net profit?
• Ans : Exxon Mobil (Revenue of 477 Bn USD and net profit of 45.2 Bn USD)
3A
• Inventor of Mouse (Graphical user interface)
• ANS : XEROX
4A
• After hearing of ______'s death, Edberg said: "If he hadn't lived, Michael and I might still be out there playing.
• James Van Allen – creator of the Tie-Breaker
• In one of the Wimbledon semi-finals, Stefan Edberg lost to Michael Stich
4-6, 7-6 (7-5), 7-6 (7-5), 7-6 (7-2).
5A
• This famous business personality earned money by repairing toy trains when he was at 13. His father escaped from the British Police in 1920 and landed in USA with $20 in his pocket and later married an American school teacher and settled in Philadelphia. His corporate headquarters is known as "The Mountain". Identify him?
• ANS : Amar G. Bose (Bose Corporation)
6A*
• The original of this was developed after a worker at Rowntree’s factory in York put a suggestion in the suggestion box for a snack that a ‘man could have in his lunch box for work’. It was launched in September 1935 in the UK as Rowntree’s Chocolate Crisp. It was later renamed in 1937 to a brand that we are all familiar with. What?
• Kit Kat
7A
• Nokia, Ericsson and Motorola in conjunction with Psion created a Symbian OS for cell phones to thwart MS Windows CE operating systems.
• Symbian OS was in the lines of Psion’s OS.
8A
• Gururaj Deshpande is an Indian American businessman and co-founder and chairman of Sycamore Networks.
• Brother in law of?
• NRN Murthy
9A
• Shekhar Kapoor's 'Bandit Queen' used an innovative marketing strategy for the first time in India to woo a certain section of the audience. Later the same strategy was followed during the screening of ‘Kamasutra'?
• Separate shows for women.
10A
• China regulates internet access very tightly, in fact occasionally, sites like blogspot have been banned. What creative term has been coined by Chinese IT guys to describe this access control?
• The great firewall of china
11A
• In 1999, AT&T wanted to increase its public awareness. So, their advertising consultants came up with an idea to place their product into a TV programme. What idea and which programme?
• The phone-a-friend in "Who wants to be a millionaire"
12A
• Which brand was originally a vision of Tribhuvandas Kishibhai Patel
• Amul • Founder of the Kaira District Co-operative
Milk Producers' Union in 1946, and later the Amul co-operative movement in Anand, Gujarat, India.
13A
• Tetrapak
14A*
• This brand of clothing describes generational differences between Babby boomers and their parents
• GAP
15A
• First Indian state to implement mass internet connectivity in 12000 panchayats?
• Gujarat
16A*
• The Walt Disney Company bought Pixar in 2006 from Steve Jobs, CEO of Apple
• Pixar started in 1979 as the Graphics Group, a part of the Computer Division of Lucasfilms
17A
• Who said- ‘99% of advertising does Not work?’
• David Ogilvy
18A
Parody of Wikipedia
( Try searching Indian Institute of Technology in uncyclopedia)
19A
• What do you call a stock market that is neither bearish nor bullish?
• Chicken market
20A
• CEO Larry Young stated that his company would offer a free X to everyone in America through an online coupon download from the company website if Y was released in 2008
• X – Dr. Pepper• Y – ‘Chinese Democracy’ by Guns N’
Roses
21A
• ‘Hold everything’ is a tagline of
• Apple Ipod Classic