w3w ogilvy

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1. 1 3 words to address the world 2. 2 3. 3 Why - English vimeo.com/what3words/why vimeo.com/what3words/about vimeo.com/what3words/favela About - English/French/Portuguese/Spanish/Swahili Subtitles Case - English/French/Portuguese/Spanish/Swahili Subtitles 4. 4 5. THE WORLD IS POORLY ADDRESSED 5 6. 75% OF THE WORLD HAS INADEQUATE, POOR OR NO ADDRESSING SYSTEMS 6 7. 4 BILLION PEOPLE DONT HAVE AN ADDRESS 7 8. 8 9. 9 10. 10 11. 11 12. 12 13. 13 THE ONLY OPTION IS ACCURATE BUT 14. 14 WHAT3WORDS IS A NEW GLOBAL ADDRESS SYSTEM 15. WORDS BEAT NUMBERS FOR COMMUNICATION Using words means non-technical people can find any location accurately and communicate it quicker; more easily and with less ambiguity than any other system like street addresses, postcodes, latitude & longitude pairs or short-links. 15 16. WORDS WORK EVERYWHERE 16 17. WORDS MEAN YOU CAN SPOT ERRORS The what3words algorithm actively shuffles similar-sounding 3 word combinations around the world to enable both human and automated intelligent error-checking. 17 18. WORDS ALLOW INTELLIGENT DISTRIBUTION Simpler, more common words are allocated to more populated areas and the longest words are used in 3 word addresses in unpopulated areas. 18 19. LANGUAGE EMPOWERS COMMUNITIES 19 20. A COMMON COMMUNICATION LANGUAGE 20 21. NUMEROUS BENEFITS OVER OTHER SYSTEMS 21 22. 22 WE HAVE OUR OWN MULTI-PLATFORM APP w3w.co/ios w3w.co/android WE HAVE OUR OWN MULTI-PLATFORM APP w3w.co/map w3w.co/ios w3w.co/android 23. 23 3 WORD ADDRESSES BEING USED IN THE FAVELAS w3w.co/favela70 3 WORD ADDRESSES BEING USED IN THE FAVELAS 24. 24 25. BETTER ADDRESSING CAN IMPROVE CUSTOMER EXPERIENCE, DRIVE BUSINESS GROWTH, DELIVER OPERATION EFFICIENCIES & IMPROVE LIVES 25 26. 26 27. 27 28. 28 29. 29 30. 30 31. 31 32. 32 33. 33 34. 34