@jasondaponte
Source: Carphone Warehouse Mobile Life 2007
The Promise:
Your mobile can do anything!
The Promise:
Statistic: We have an average of 1.3 mobiles each
The Promise:
Teens frequently have a handset for each network
The Promise:
Statistic: There are more of them than there are of us
2009: 4.6b ACTIVE mobiles
2008: World population 6.7b people
2008: 1b+ mobiles sold worldwide
Source: International Telecommunications Union (UN)
2008: 1b+ mobiles sold worldwide
So what is this mobile thing anyway?
Any interaction with an audience over a portable device or
within a mobile situation
We-make-money-not-art on Flickr
How are we doing it?
Take advantage of the unique properties of the medium
Personal
Sociable
Portable CONTEXTPortableImmediate
Location aware
CONTEXT
So what is context?
So what is this mobile thing anyway?
Mobile web Mobile media Apps/Widgets
So what is this mobile thing anyway?
Personalised homepage
Choose and rearrange topics
Mobile web
topics
Set location
So what is this mobile thing anyway?Mobile web
So what is this mobile thing anyway?Mobile web
So what is this mobile thing anyway?Mobile media
MUSIC SCREENSHOTS
So what is this mobile thing anyway?
Mobile media doesnt have to be short!Mobile media
On-Demand Radio Streams - Average
Duration
20
30
40
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On-Demand TV Streams - Average
Duration
20
30
40
A
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D
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n
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0
10
20
Computer Games
Console
Mobile
A
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0
10
Computer Games
Console
Mobile
A
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So what is this mobile thing anyway?Mobile media
So what is this mobile thing anyway?Mobile media
Mobile mediaTwo-screen experiences
Mobile mediaTwo-screen experiences
So what is this mobile thing anyway?
Inbound video creativityMobile media
So what is this mobile thing anyway?
50 Billion apps are projected for 2012 (a
$17.5 billion market)Source: GetJar 2010
(And dont forget iPad, Android, Blackberry, Nokia)
Apps/Widgets
So what is this mobile thing anyway?
Good apps:
Makes your life easier
Uses unique hardware
Makes a better media device
Apps/Widgets
Makes a better media device
Makes it FUN (aka GAMES)
So what is the problem?
Costs
what a month overseas + iPhone gets youhttp://www.flickr.com/photos/metropolitician
So what is the problem?
Costs
Technology
Gabriel Lopez on Flickr
So what is the problem?
Costs
Technology
Fragmentation
2009: 4.6b ACTIVE mobiles
2008: World population 6.7b people
2008: 1b+ mobiles sold worldwide
2009: 4.6b ACTIVE mobiles
2008: World population 6.7b people6.7b people
2008: 1b+ mobiles sold worldwide
So what is the future?
Prediction: Mobiles will take centre stage to become primary
computing devices
Tambaco the Jaguar on Flickr
So what is this mobile thing anyway?
Prediction: Messaging types (and contacts) will converge
So what is the future?
Prediction: Everything becomes connected and these
objects will become prevalent
Mac Funamizu on Petitinvention
So what is the future?
Prediction: Everything will be filtered by location
University of Washington
So what is the future?
Prediction: Everything will be filtered by location
http://www.microvision.com
So what is the future?
Mass participation and creativity will grow
OCARINA
So what is the future?
The rest of the world will connect and we cant predict
what that will mean
So what is the future?
Fun and play will re-emerge in utilities
The previous hard distinction between games and utility
will blur
Thanks.Jason DaPonte
jason.daponte@bbc.co.uk
http://jasondaponte.wordpress.comhttp://jasondaponte.wordpress.com
@jasondaponte
