Ogilvy On Leadership

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David Ogilvy's Leadership Lessons. Excerpted from the book, 'The King of Madison Avenue" by Kenneth Roman.

Text of Ogilvy On Leadership

  • 1. 18 Leadership Lessons from David Ogilvy Excerpted from The King Of Madison Avenue by Kenneth Roman
  • 2. On principles (borrowed from J.P. Morgan) Our policy is only rst-class business, and that in a rst-class way. 1 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 3. On professional standards Top men must not tolerate sloppy plans or mediocre work. 2 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 4. On setting lofty goals Raise your sights. Blaze new trails. Compete with the immortals. 3 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 5. On knowledge Suppose, your gall-bladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where to nd your gall- bladder, or a surgeon who relies on his intuition? 4 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 6. On focus in an organization If we are to prevent the eventual disintegration of our world-wide church into a Tower of Babel, we must continue our evangelism, make sure that every ofce is headed by a member of the True Church, and not by a stranger and, never again entrust the supervision of ofces to outsiders or lay brothers. This errors leads to schism, balkanization, apostasy, bankruptcy and ultimate disintegration. 5 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 7. On size in an organization If God is on the side of the big battalions, and that seems to be the case, the path of wisdom lies in becoming one of the big battalions. 6 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 8. On committees Search the parks in all your cities, Youll nd no statues of committees. 7 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 9. On mergers Clients never like mergers. They hate them. They dont like their accounts being sold. I dont blame them. If my doctor said he had sold his patients to another doctor, whom I had never met and must consult for all future health care, I wouldnt jump up and down with joy. 8 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 10. On acquisitions Finance aside, I have always thought [acquisitions] a rickety way to grow. Good agencies are never for sale. 9 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 11. On hiring If you hire people who are smaller than you are, we shall become a company of dwarfs. If you hire people who are bigger than you, we shall become a company of giants. Hire Big People, people who are better than you. Pay them more than you pay yourself, if necessary. 10 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 12. On meritocracy No spouses. No nepots 11 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 13. On corporate culture We treat our people like human beings. We help them when they are in trouble. We help our people make the best of their talents. Our system of management is singularly democratic. We abhor ruthlessness. We like people with gentle manners. We admire people who work hard. We despise and detest ofce politicians, toadies, bullies and pompous asses. The way up the ladder is open to everybody. In promoting people to top jobs, we are as inuenced as much by their character as by anything else. 12 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 14. On minimizing ofce politics Sack incurable politicians. Crusade against paper warfare. 13 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 15. On compensation Pay peanuts and you get monkeys. 14 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 16. On checking expense accounts Even the Pope has a Confessor. 15 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 17. On ring people I think the most cruel thing you can do to people, especially I am sad to say, to men, is to re them, to put them in a situation where they dont work. Always do your damndest to avoid condemning people to the hell of unemployment. 16 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 18. On losing clients Clients come, they go, they come back, well get a new one. The only thing that can affect who we are as a company is if [the Chairman] feels any less committed. 17 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw
  • 19. On clear and honest writing People who think well, write well. Woolly-minded people write woolly memos, woolly letters and woolly speeches. I believe in the dogmatism of brevity. 18 Buy The King Of Madison Avenue by Kenneth Roman on Amazon: http://bit.ly/x78xe Join The King of Madison Avenue on Facebook: http://bit.ly/119evw