Ogilvy tubular multi_platform_video_strategy_june_2015

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  1. 1. June 23, 2015
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  3. 3. 164M 97M 92M 57M 44M
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  5. 5. Its easier to get to 5M views on Facebook, but what does that view mean? No videos uploaded in Q1 to Facebook have reached 100M views; conversely 10 videos from Q1 2015 on YouTube reached 100M views (all music videos). As of May 2015, Facebook had 5 videos reach 100M views, YouTube had 874 videos. 87% of videos with 100M+ views all-time on YouTube are music videos (official & unofficial) YouTubes long tail of videos is significantly larger than Facebooks YouTube uploads outpace Facebook in all view buckets below 500K views (225K- 500K, 100K- 200K and below 100K views)
  6. 6. While videos grow quickly on Facebook 0 200 400 600 800 Facebook Vine YouTube Data based on period 1/4/15 - 2/2/15
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  13. 13. Facebook YouTube
  14. 14. Adidass Take It campaign uploaded more videos to YT, but saw more engagement with FB YouTube versions combined had 48M views; Facebook versions generated 18M views The Facebook videos had 1.4x more engagements Facebook
  15. 15. Facebook YouTube
  16. 16. Thank You. For more information please contact us at: contact@tubularlabs.com or sign up for a software demo at Tubularlabs.com/seemore